Your website should exist to build your customer base. If your data is showing that your website is not progressing towards conversion and bounce rate goals, then it is time for a redesign. Ask yourself, does my call-to-action inspire visitors to become customers?
As your company evolves and changes, so does the purpose of your website. It is important to always align your website design with your most updated marketing strategy. This does not always call for a complete redesign, but key adjustments may be necessary.
Functionality should be a major focus of your website design. If your important content or contact information is difficult to navigate to, you could be losing traffic. Strive for a simply clean design.
According to CMS Report, average mobile conversion rates are up 64% compared to average desktop rates. Your customers are becoming more and more mobile and so should your website. In 2017 a responsive site is a must.
Strategic use of content can greatly improve your site results. Customer retention, SEO and conversion rates can all increase if great content is easily findable. Especially if you decide to produce more posts, make sure that your site is equipped to effectively host your content.
If your competitors are making changes that significantly alter their search engine rankings, consequently having a negative impact on your own rankings, it is time to reevaluate. Analyze what you are lacking compared to your competitors’ sites, or what could be improved.
Third-party tools or widgets can be great assets to improve website functionality. However, if these tools have not been updated in a while, they might be outdated or slowing down your site speed. Make sure that all tools still enhance your visitors’ experience.
In today’s social media world, your website should be a hub of access to all your social profiles. Featuring links to your various social platforms is only the first step. Go a step further and include social sharing tools so visitors can easily share your content directly from your website.
If your site is lagging it might be turning away potential visitors. A convenient website that loads fast will significantly improve your users’ experience and increase results. Search engine rankings also go up when a website can load quickly and efficiently.
You should feel completely proud of your site and have 100% confidence in it. If your site feels tired or unexciting to you, chances are your visitors probably agree. A fresh design can be just the change you needed to stir some excitement and liven up your page.
Published : January 24, 2017