From its early beginnings as a garage startup in August 2001, LOJO began originally as ENL Computing with its sights on technology support services. ENL stood for Eric and Niki Lay Computing. I was working at E*TRADE at the time within their information technology department and Niki had recently left E*TRADE’s record devision to take care of our first born, Jonah. In 2003, the need to evolve into a larger organization was becoming apparent with the increase of clientele. I left my position of 5 years and both Niki and I cashed out our retirement and savings to rebrand the company into Rocklin Systems.
Rocklin Systems Inc. took on its first employees and with the desire for the rebrand to look great, a connection between tech support and graphic design was established. We found that many of our tech clients had graphic design needs which quickly moved the company into offering print, web design, and hosting services. With 5 employees out of the garage, although we were having a blast watching the looks from the neighbors during the warm spring days as we’d open the garage and work, it was time for our first office location.
Eric and Niki moved the business to a commercial location off of Rocklin Road, to become Rocklin Systems, in Rocklin CA, off of Rocklin Road. We sure must be big Rocklin fans! We had our first company car at the time with a large RS magnet on the good. It looked like a race car even though it was a 1996 Mazda 626. This location grew pretty large with an office of about 12 people at one time. Lots of good coverage with an add we ran with the local cable company. Pretty great having my dad be the actor in the commercial, playing the role as the client.
After some time in 2007, we realized it was time for another evolution of the business. We had lost a few large opportunities due to our small town named business as being perceived as too much of a mom and pop shop. We decided it was time to become something more than just an IT company based on our name and Niki said we should do something with the kids names. We had our second child back in 2002 and his name is Logan. We went back and fourth between JO LO and LO JO, LOJO wound up sticking and thus we formed the new entity as LOJO Group, LLC.
The change was good for business as we were able to really define what LOJO was and it actually really helped us to win a few large government bids. One of which was the Stanislaus Superior Court website project. At the same time, we had moved our office to a temporary location in Roseville. Temporary as we were waiting to locate a good new long term location in the newer side of town in Rocklin. Eventually the new space was ready and we moved back into Rocklin off of Lonetree. In 2009, the IT side of our business was slowing down by quite a bit while the web design and development side was soaring well. I made the hard decision to slowly close out our offering of IT support. It was not long after this that the demand for marketing was becoming largely requested.
I had gone back to school to complete my masters degree in business with an emphasis in marketing. We expanded our team resource pool to include more marketing centric team members and opened our first service offerings of SEO, PPC, and Social Media Marketing. In 2013, we expanded into email marketing, content creation, and a variety of other marketing services combined together into Internet Marketing Plans.
In late 2015, the decision to leave our location at Lonetree in Rocklin was hard, as we will miss the golf course. The rent was continuing to increase and as an established service provider, we moved to keep our overhead low and did not feel we need the prestige of waterfalls and a mini golf course for clients to like us. LOL
We love our new office location off of Sunset. This really is one of my favorite locations. We are visited by turkeys quite often. Our evolving focus moving into 2016 has been all about digital marketing. This encompasses our passion for developing out beautiful functional web design sites and helping clients succeed with their online marketing goals. Starting in 2016 we have upgraded the name of the business from LOJO Group to LOJO Marketing with a new byline of Digital Marketing Partner.
We look forward to working with our clients as their digital marketing partner to bring about the success of their marketing goals.
Eric Lay | LOJO
“We chose the LOJO team because they were honest and had many ideas to help us design our Painting website. They were fast and accurate.”
“The LOJO team exceeded my expectations by continually exhibiting outstanding resourcefulness, and excellent service.”
“LOJO has been very easy & accommodating to work with.”
“ The team at LOJO is, without a doubt, the most professional web design group I have ever worked with. When I say “professional,” I mean both technically brilliant and a joy to work with. You guys know your stuff, plus you are friendly! This is in stark contrast to the so-called web experts out there who might be technically savvy, but are impossible to communicate with. As the former head of training at Disney, I think I know what good service and technical excellence looks like, and you have it all. Thanks so much!”
“I am currently working with LOJO on a website as well as keywords & SEO. Although my business isn’t off the ground yet (I’m just not ready!) I am impressed with their employees’ knowledge & ability to meet my needs. They have some great ideas for social media too. I am excited to have found a local web developer who knows this area that I can get ahold of when I need to. I really didn’t want just a generic website from a distant company with a customer service department I’d have to hold for any time I call. My business is unique & I want my website to be as well. Their sales team is great at figuring out what my needs are since this isn’t exactly my area of expertise. So far I’m very pleased.”
“LOJO is always willing to help. They have a great design team and my experience with them has been very positive.”
“Thanks to LOJO for the great work on the logo, business and post cards. We love it and have gotten numerous compliments on the finished products!”
“We had a dream and a vision of what we wanted in our website and LOJO was able to take that vision and create exactly the website we wanted.”
“LOJO did an extremely nice job on this with great communication too. The best service I’ve had from a web company. I really appreciate it.”
“I have never dealt with a company that is so responsive the way LOJO is. Any time there is a glitch in our system, LOJO is just a phone call or a quick email away, and they are there, promptly helping us. Special thanks to everyone behind the scenes that made our website look so great. Their slogan “Problem Solved” couldn’t be more appropriate and fitting. LOJO is definitely on my referral list.”