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Aspects of Great Logos

Logo Design

May 30, 2014•3 min read

When getting ready to start up your latest business idea, it is important to keep your logo in mind. Your logo says more about your company than you think; it tells the story of your brand, its culture, behavior and values.

But what makes a great logo? How could you identify a great logo if you saw one? A great logo will make your company memorable. A functional logo will be attractive and functional at the same time. A great logo leaves your clients with the impression that you are a real competitor in your industry. A Sacramento Web Design company will be able to convey all of these messages into a graphic that will represent your company for many years.

Keep this in mind when working with a Sacramento Web Design Company on your company’s logo:

A great logo will distinguish your company from the rest. Don’t try to copy another company, you are your own brand and your logo should represent that. When you distinguish yourself from your competition you are easily recognizable and you don’t have to live in the shadows of the company you tried to imitate.
Remember that colors and shades can have different effects on people. Greens are usually associated with nature and reds are associated with fire or love. Keep the in mind the meanings of colors and the industry you are in. Ask your Sacramento web design company to help you find the colors that will suit your brand.
Don’t use fonts that don’t match the industry you are in. If you are a roofing company, you don’t want to use curvy, exciting fonts in your logo and if own a nail salon company, you should stay away from harsh, bold fonts.
Simple logos are the way to go. You can have some elaborate features on your logo, but these may distract your clients from seeing what you want them to see. The simpler the logo, the better the statement.
Your logo should make a statement about your company. The next time a client needs your kind of business he or she will choose you because of brand recognition. A great Sacramento web design company knows that a great logo should make a statement and will help you make the statement you need.
You don’t need to include whether your company is an LLC or Inc. on your logo. These types of details can become distracting and are better utilized on your company’s documentation. If you don’t believe us, drive around and look at the logos around you to see how successful logos are handled.
We know you love your tagline and we recognize how incredibly important it is as part of your company’s image, but we recommend keeping your tagline away from your logo. The size of the text in a tagline is so much smaller that it forces logos to be bigger in order to accommodate the text maidthis. Placing your logo on your business cards may become a hard task when you can’t resize as you please.
Remember your target audience. Your logo should accurately reflect your company’s culture and values. Remember whom you are designing for; is it kids? Is it businesses men and women?

As a Sacramento Web Design Company, LOJO Group has developed hundreds of logos. We know what it takes to create a great logo that will make the statement you want. Keep these points in mind when working with your Sacramento Web Design Company and the process of creating your new logo will be smooth.

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

Back to Blog

Aspects of Great Logos

Logo Design

May 30, 2014•3 min read

When getting ready to start up your latest business idea, it is important to keep your logo in mind. Your logo says more about your company than you think; it tells the story of your brand, its culture, behavior and values.

But what makes a great logo? How could you identify a great logo if you saw one? A great logo will make your company memorable. A functional logo will be attractive and functional at the same time. A great logo leaves your clients with the impression that you are a real competitor in your industry. A Sacramento Web Design company will be able to convey all of these messages into a graphic that will represent your company for many years.

Keep this in mind when working with a Sacramento Web Design Company on your company’s logo:

A great logo will distinguish your company from the rest. Don’t try to copy another company, you are your own brand and your logo should represent that. When you distinguish yourself from your competition you are easily recognizable and you don’t have to live in the shadows of the company you tried to imitate.
Remember that colors and shades can have different effects on people. Greens are usually associated with nature and reds are associated with fire or love. Keep the in mind the meanings of colors and the industry you are in. Ask your Sacramento web design company to help you find the colors that will suit your brand.
Don’t use fonts that don’t match the industry you are in. If you are a roofing company, you don’t want to use curvy, exciting fonts in your logo and if own a nail salon company, you should stay away from harsh, bold fonts.
Simple logos are the way to go. You can have some elaborate features on your logo, but these may distract your clients from seeing what you want them to see. The simpler the logo, the better the statement.
Your logo should make a statement about your company. The next time a client needs your kind of business he or she will choose you because of brand recognition. A great Sacramento web design company knows that a great logo should make a statement and will help you make the statement you need.
You don’t need to include whether your company is an LLC or Inc. on your logo. These types of details can become distracting and are better utilized on your company’s documentation. If you don’t believe us, drive around and look at the logos around you to see how successful logos are handled.
We know you love your tagline and we recognize how incredibly important it is as part of your company’s image, but we recommend keeping your tagline away from your logo. The size of the text in a tagline is so much smaller that it forces logos to be bigger in order to accommodate the text maidthis. Placing your logo on your business cards may become a hard task when you can’t resize as you please.
Remember your target audience. Your logo should accurately reflect your company’s culture and values. Remember whom you are designing for; is it kids? Is it businesses men and women?

As a Sacramento Web Design Company, LOJO Group has developed hundreds of logos. We know what it takes to create a great logo that will make the statement you want. Keep these points in mind when working with your Sacramento Web Design Company and the process of creating your new logo will be smooth.

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

Back to Blog

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Matthew Rogers, President

iProspect Check

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

Matthew Rogers, President

iProspect Check

The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."