How can I drive traffic to my website and boost the overall audience of my brand? What are some of the ways to improve my business marketing while also establishing my business as a leader in our industry?

            The chances are pretty good that you have asked yourself at least one of the above questions and as a manager or owner of a business, navigating online marketing strategies as far as promoting and enhancing business websites can be tricky. And just how many ways are there to drive people and potential leads to your site that don’t involve resorting to those pestering emails and annoying pop-up ads? Well believe it or not, there is a way to address all of the above questions with the use of business blogging.

Your business website is your way of communicating information about your brand and product to the public, and a business blog is basically a component of that website featuring various pieces of content you create to engage and educate your audience. Think of a business blog as the area on your website where visitors can go to find stories, news, interesting information, and other materials directly related to your industry and the interests of your customers.

But let’s dive into why business blogging continues to be an essential part of maintaining a quality website, driving leads and over time, increasing the overall authority your business has in your industry. Below are four of the top reasons why business blogging is important and how it can help improve marketing strategies as well:

• A business blog gives you more indexable material for your website 

Basically the more content you add to your website via blog posts, the more opportunities you have of being picked up in searches on Google, and thus more chances of being found by potential leads. Business blogs are the way you keep your website and your company relevant, so when you consistently post interesting and valuable information on your website you are increasing the number of opportunities you have to engage with your customers.

• Increase the authority your business has in the industry

            In order to get potential customers to trust your brand and want to do business with you, you first need to gain a reputation in their eyes as a reliable and knowledgeable source of information. You do this through the publishing of content like blog articles with the purpose of helping or educating the reader on a subject that they find interesting. When you continually post valuable blogs that provide readers with information that has helped them, then they are much more likely to trust your business in the future should they want or need your services.

• Blogs offer the opportunity to engage with the visitor through a call to action

            This is where converting traffic into leads comes into play, because a blog gives you a unique opportunity to collect contact information from the blog reader through what is known as a call to action. A call to action is essentially a trade of information in which you get an email or phone number from a contact, and in exchange they receive a content offer like an e-book, whitepaper, or free trial. When utilizing a business blog to the fullest with a quality call to action, your likelihood of generating leads increases substantially.

• Business blogging is not a one and done strategy

            One of the great parts of business blogging is that a blog is constantly being recycled, which means that there are always new ways of promoting that blog so that your customers can see it at the right time. So after you first post a blog to your site, and a few weeks pass and a number of leads are generated, traffic can still be generated to that post with compounding or previous blog posts, thus increasing traffic and leads well after a post was originally published.

But these four are just a drop in the bucket of reasons why business blogging is such a vital aspect of any company’s success, so when you’re ready to give us a call or contact us via out website, we would be happy to discuss some of the ways a business blog can benefit your business today!

Written by Cassandra Sohn