Our past inspires our future.

From its early beginnings as a garage startup in August 2001, LOJO began originally as ENL Computing with its sights on technology support services. ENL stood for Eric and Niki Lay Computing. I was working at E*TRADE at the time within their information technology department and Niki had recently left E*TRADE’s record devision to take care of our first born, Jonah. In 2003, the need to evolve into a larger organization was becoming apparent with the increase of clientele. I left my position of 5 years and both Niki and I cashed out our retirement and savings to rebrand the company into Rocklin Systems.

Rocklin Systems Inc. took on its first employees and with the desire for the rebrand to look great, a connection between tech support and graphic design was established. We found that many of our tech clients had graphic design needs which quickly moved the company into offering print, web design, and hosting services. With 5 employees out of the garage, although we were having a blast watching the looks from the neighbors during the warm spring days as we’d open the garage and work, it was time for our first office location.

Eric and Niki moved the business to a commercial location off of Rocklin Road, to become Rocklin Systems, in Rocklin CA, off of Rocklin Road. We sure must be big Rocklin fans! We had our first company car at the time with a large RS magnet on the good. It looked like a race car even though it was a 1996 Mazda 626. This location grew pretty large with an office of about 12 people at one time. Lots of good coverage with an add we ran with the local cable company. Pretty great having my dad be the actor in the commercial, playing the role as the client.

After some time in 2007, we realized it was time for another evolution of the business. We had lost a few large opportunities due to our small town named business as being perceived as too much of a mom and pop shop. We decided it was time to become something more than just an IT company based on our name and Niki said we should do something with the kids names. We had our second child back in 2002 and his name is Logan. We went back and fourth between JO LO and LO JO, LOJO wound up sticking and thus we formed the new entity as LOJO Group, LLC.

The change was good for business as we were able to really define what LOJO was and it actually really helped us to win a few large government bids. One of which was the Stanislaus Superior Court website project. At the same time, we had moved our office to a temporary location in Roseville. Temporary as we were waiting to locate a good new long term location in the newer side of town in Rocklin. Eventually the new space was ready and we moved back into Rocklin off of Lonetree. In 2009, the IT side of our business was slowing down by quite a bit while the web design and development side was soaring well. I made the hard decision to slowly close out our offering of IT support. It was not long after this that the demand for marketing was becoming largely requested.

I had gone back to school to complete my masters degree in business with an emphasis in marketing. We expanded our team resource pool to include more marketing centric team members and opened our first service offerings of SEO, PPC, and Social Media Marketing. In 2013, we expanded into email marketing, content creation, and a variety of other marketing services combined together into Internet Marketing Plans.

In late 2015, the decision to leave our location at Lonetree in Rocklin was hard, as we will miss the golf course. The rent was continuing to increase and as an established service provider, we moved to keep our overhead low and did not feel we need the prestige of waterfalls and a mini golf course for clients to like us. LOL

We love our new office location off of Sunset. This really is one of my favorite locations. We are visited by turkeys quite often. Our evolving focus moving into 2016 has been all about digital marketing. This encompasses our passion for developing out beautiful functional web design sites and helping clients succeed with their online marketing goals. Starting in 2016 we have upgraded the name of the business from LOJO Group to LOJO Marketing with a new byline of Digital Marketing Partner.

We look forward to working with our clients as their digital marketing partner to bring about the success of their marketing goals.


Eric Lay | LOJO

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