Digital Marketing Specialist

EMPHASIS: Content Marketing & Social Media

LOJO Marketing, the leader in inbound marketing, website design, and branding.

The inbound marketing industry is growing rapidly as businesses identify the impact of the inbound methodology with its focus on creating and using organically rich content to attract, convert, and delight customers. LOJO Marketing is at the forefront of the growing industry and in the process of expanding our fast-paced sales team.

About the Role:

As a member of the Inbound Marketing Team this position is pivotal in create value for client related marketing efforts using content development and promotion. We seek candidates with years of experience, knowledge, and proven track record of creating highly-targeted, well-researched content that can attract audiences in different parts of the sales funnel.

We need candidates to be straight forward and honest of what they can and can’t do as we need a hire that can fulfill on the responsibilities below without the need for further training.

Responsibilities:

  • Create strategies based on the client’s marketing objectives, business niche, products brand quality and market positioning.
  • Creating content marketing roadmaps including but not limited to: blogging, email marketing, social media marketing, and user outreach.
  • Creating psychographics & buyer personas
  • Work with the SEO specialist to optimize content for search engine
  • Work with the SEO specialist to track content performance & create detailed reports for each content piece published & strategy used
  • Be able to adapt to recent trends & technologies used by the mass market

Experience We Need You To Have:

  • Minimum of 3 to 5 years of experience in this job function.
  • Exceptional & confident verbal, written, presentation, interpersonal & phone communication skills in English.
  • Comfortable interacting with all levels of management within the client organization.
  • Proven track record of success.
  • Organized & a self-starter.
  • Ability to explain & demonstrate technical solutions in a non-technical, business-focused language.
  • Can create mind maps and be able to conceptualize possible content topics based on these
  • Knowledgeable in Content Management Systems: WordPress, Joomla, etc.

Experience/Skills We Would Like You To Have:

We are looking for candidates with previous work experience in this job function & an additional understanding of HubSpot’s Inbound Marketing process & the role of content marketing  within it. Desires to become a more rounded digital marketing expert and/or potential team leader.

Additional Notes or Requirements:

The marketing & sales team work closely together in both the HubSpot CRM & Marketing Platforms. Inbound marketing is one of the pillars of our business strategy. We require all team members to become HubSpot Inbound Certified regardless of the position within the first two weeks of hire, this should be done on the employees own time & not during work hours. Two additional HubSpot certifications within 90 days within the first year of hire. A minimum of 5 certifications are required to be maintained through any given year to stay current. Must have the ability to obtain consistent internet access and availability to work between the business hours of 6AM – 6PM Manila Time, desired specifics of shift time to be discussed.

Compensation:

This position is full-time salary with 13th month included. The compensation package is to be determined at time of offer letter. Holidays and paid time off will also be included with this position. Training will be performed to assist in candidates yielding the best opportunity of success; however, we are looking for someone that may hit the ground running.

LOCATION:

Metro Manila, Philippines (Remote Work)

START DATE:

Soon

DATE POSTED:

August 31st, 2018

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