SEO Specialist

LOJO Marketing, the leader in inbound marketing, website design, and branding.

The inbound marketing industry is growing rapidly as businesses identify the impact of the inbound methodology with its focus on creating and using organically rich content to attract, convert, and delight customers. LOJO Marketing is at the forefront of the growing industry and in the process of expanding our fast-paced sales team.

About the Role:

The position reports to the Inbound Marketing Specialist. As a member of the Inbound Marketing Team this position is pivotal in create value for client related marketing efforts using technical SEO efforts both on page and off page. We seek candidates with years of experience, knowledge, and proven track record of getting organic results for clients. We need candidates to be straight forward and honest of what they can and can’t do as we need a hire that can fulfill on the responsibilities below without the need for further training.

Responsibilities:

  • Create strategies based on the client’s marketing objectives, business niche, products brand quality and market positioning.
  • Creating SEO campaign roadmaps along with planning and executing the said strategies.
  • Full website audits including website speed & usability, image & content analysis, URL architecture and silos, and in-depth technical SEO crawl analysis.
  • Offsite audits including backlink profiles, keyword gaps, toxic link analysis, and disavow suggestions.
  • Creating & carrying out link building & reach out initiatives.
  • Keyword research, mapping, & competition analysis.
  • Conversion optimization & call-to-action recommendations.
  • Schema tag creation and optimization, including but not limited to: local businesses, author tags, and products.
  • Work with team members monthly to create reports for client distribution
  • Be updated on the latest developments in SEO.

Experience We Need You To Have:

  • Minimum of 3 to 5 years of experience in this job function.
  • Exceptional & confident verbal, written, presentation, interpersonal & phone communication skills in English.
  • Comfortable interacting with all levels of management within the client organization.
  • Proven track record of success.
  • Organized & a self-starter.
  • Ability to explain & demonstrate technical solutions in a non-technical, business-focused language.
  • Ability to recommend changes based on current SEO trends.
  • Knowledgeable in using Google tools: Google Analytics, Google Adwords Keyword Planner, Google Search Console, & Google Tag Manager.
  • Experience in using third-party SEO Tools: Semrush.com, Moz.com, Raven Tools, Spy Fu, & Screaming Frog, among others.
  • Knowledgeable in Content Management Systems: WordPress, Joomla, etc.

Experience/Skills We Would Like You To Have:

We are looking for candidates with previous work experience in this job function & an additional understanding of HubSpot’s Inbound Marketing process & the role of SEO within it. Desires to become a more rounded digital marketing expert and/or potential team leader.

Additional Notes or Requirements:

The marketing & sales team work closely together in both the HubSpot CRM & Marketing Platforms. Inbound marketing is one of the pillars of our business strategy. We require all team members to become HubSpot Inbound Certified regardless of the position within the first two weeks of hire, this should be done on the employees own time & not during work hours. Two additional HubSpot certifications within 90 days, & two other marketing minded certifications such as Google Analytics or Adwords within the first year of hire. A minimum of 5 certifications are required to be maintained through any given year to stay current.

Compensation:

This position is full-time salary with 13th month included. The compensation package is to be determined at time of offer letter. Holidays and paid time off will also be included with this position. Training will be performed to assist in candidates yielding the best opportunity of success; however, we are looking for someone that may hit the ground running.

LOCATION:

Metro Manila, Philippines (Remote Work)

START DATE:

TBD

DATE POSTED:

February 14th, 2019

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