Digital Marketing Guide

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Boldly Go With Digital Marketing

Our Guide For Your Journey Through Digital Marketing Space!

With the right digital marketing strategy, your opportunities are as boundless as the universe. In fact, this has allowed some small and medium enterprises or SMEs to outsell their competitors with bigger marketing budgets.

Digital marketing combines art, science, and human psychology. The goal is to attract people whose attention span becomes shorter and more desensitized due to the bombardment of online information.

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We are a team of seasoned digital marketing experts, SEO writers and editors, PPC specialists, graphic artists, and social media managers who can help you drive sales, increase conversion rates, and boost brand awareness.

Gone are the days when advertisers were free to shove information down their customer’s throat. Now, people have more control over what content they like to see thanks to the proliferation of smart technologies, filter ads and other similar programs, exclusive social media groups, etc.

With the advent of this new customer behavior, digital marketing has evolved into something less intrusive and more customer-focused.

LOJO is an ardent proponent of inbound digital marketing in which the customer is the king. Instead of blasting a message out to a wide audience, our campaigns are hyper focused on drawing qualified leads—i.e., customers who are actively seeking out on how to solve their problems or looking for solutions, services, or products to address their pain points.

I

Why Should I Invest in Digital Marketing for my Business?

More and more brands have shifted larger chunks of advertising and promotion budget online rather than more traditional forms of media.

While broadcast, print, and out-of-home media still have their places within any effective marketing mix, the fact is that your market is online, and your market is mobile.

To put it differently, just take a good look around you and pay attention to how many are glued to their smartphones.

This is your audience. Some of them are actually looking things up online, perhaps even looking to buy something right this moment.

Over the years, brick-and-mortar has seen a significant decline due to the proliferation of smartphones, laptops, and tablets. According to a January 2021 report released by Statista, 59.5% of the global population, or 4.66 billion people, is connected to the internet, with the vast majority using mobile devices.

Thus, to succeed in your business, the key is to go where the customers “hangout.”

Meanwhile, the list below explains why shifting online is the best strategy to reach your customers:

1

Digital marketing has leveled the playing field. This medium allows you to compete with more established companies, provided that you use a strategy that appeals to the right customers, and use it at the right time and in the right place (we call this buyer’s journey, which is divided into three stages: awareness, consideration, and decision).

2

Digital marketing is more cost-effective than traditional marketing. Instead of casting a wide net and hoping that you catch some quality leads, digital marketing ensures that you only focus on people who meet your buyer persona. This results in lower cost and better results.

3

Digital marketing allows you to make a real human connection with your customers, rather than just a transaction.

4

Because a highly targeted marketing campaign is geared towards high quality leads, the recipients will not find it intrusive and are more likely to become actual customers.

5

With digital marketing, you can position yourself as an industry leader and authority provided that you give your target audience valuable content that tackles their pain points and the possible solutions.

6

You can earn the trust and confidence of your target audience through valuable content and genuine engagement. Remember that people only buy from companies they trust.

7

Big data is one of the potent tools of digital marketing as it enables companies to drive innovation, learn consumer behavior and sentiment, and make predictive analysis.

II

Digital Marketing For Your Growing Business

We are a team of innovators, marketing specialists, and content creators who have already helped hundreds of local and international businesses position themselves in the crowded market.

Take note that while we offer a wide range of digital marketing services such as pay-per-click campaigns, SEO optimization, social media management, and content creation, we only have a single core value: LOJO Marketing helps businesses grow.

In essence, we help you drive sales and boost brand awareness, so you can focus on the core functions of your business. Another notable bonus is that we can help you cut your overhead cost since you don’t have to hire and maintain a team of digital marketers.

Digital Marketing Plan
Digital Marketing Plans

No marketing team? No problem!

We have full-service, worry-free digital marketing plans to cover just about everything you need to promote and advertise your brand and business.

Digital Marketing Plans LOJO Marketing

Our full-service digital marketing campaigns allow you to focus on your core business and at the same time reduce your overhead cost. Plus, you get to access a pool of experts who provide you a highly customized marketing and advertising campaign.

Search engine optimization (SEO) strategy
SEO Strategy

Want to know more about customized SEO strategies for your business?

Have a look at our options for search engine optimization!

Digital Marketing SEO strategy

LOJO has included search engine optimization in its full-service marketing plans, and other unique packages created to meet your goals, budget, and target audience.

Our SEO specialists have years of experience helping businesses improve the quantity and quality of their website traffic through organic visitors. Through high-quality content, monitoring, meticulous selection of keywords and key phrases, mobile-friendly web pages, and creation of a diverse backlink portfolio, we are able to propel our clients’ websites to the top of the ranking.

Pay-per-click campaigns PPC advertising
Pay-Per-Click Campaign

Ready to take on more leads, calls, and inquiries?

PPC advertising can give your business a much-needed boost early in the game!

Digital Marketing PPC advertising campaigns

PPC is one of the most cost-effective marketing campaigns because you only pay when a customer actually reaches your site. And in terms of quality leads and conversion rates, it provides remarkable results because you choose your audience based on relevant data such as demographics, location, online activities, affinities, language, etc.

While search ads is the most common type of PPC, our marketing experts might also recommend other platforms such as Facebook and other popular social media sites, Amazon, Bing!, YouTube, geo-tagging, etc., depending on your goals, target audience, and budget.

marketing software tools LOJO Marketing
Marketing Software

Marketing tools
are a dime a dozen.

Now that you’re ready to invest a little on some marketing software for your business, the next step is to decide which one you should get.

marketing software tools

We have a roster of tools, software, and applications for marketing to suit every type of marketing campaign. In addition, we can help you set up your own database of clients and connect it to your marketing tools, and provide you insights on how to use this wealth of information to your advantage.

Once we set up your marketing tools, the next step is the deployment in which our team also guides you to reach your target audience, increase conversion rates, and ultimately boost sales.

III

Other Forms of Digital Marketing

LOJO believes in the inbound way of doing business, which is a better way to market, a better way to sell, and a better way to help your customers.

Why?

Because in inbound marketing, the customer is the king. We only target the right customer and at the right time and in the right place.

Content Marketing

Content marketing involves the creation and sharing of valuable information such as blogs, videos, infographics, social media posts, etc., to the target customer. The goal is to stimulate interest in your product or service, as opposed to blatantly promoting your brand.

Through meticulously curated content marketing, you can gain the trust of your audience, which is the first and most critical step to conversion, i.e., turning them into your customers.

Our savvy content creators can help you decide which platforms and content format that best resonate with your audience.

Social Media Management

Social media platforms such as Facebook, Instagram, and Pinterest can be a powerful digital marketing tool that allows advertisers to reach a highly targeted market thanks to the wealth of data they provide: demographics, online activities, affinities, location, language, etc.  

Our social media specialists can help you manage your multiple accounts and ensure that they all have a unified, consistent look based on your brand. They can also create daily content to promote customer engagement, monitor incoming leads, run ads, and conduct business page optimization to position you in the market.    

Email Marketing

Our email marketing experts can recommend you a wide array of marketing automation tools like MailChimp and Constant Contact. Plus, they ensure that they use relevant data such as demographics, affinities, and online activities to ensure high conversion rates that lead to higher sales. 

Let us help you develop and execute a proper email marketing strategy for your brand. Get in touch with us now.

Other Digital Marketing Services

Mobile marketing such as SMS and Messenger yield excellent results particularly when geared towards a highly targeted audience. Take note that 92.6% of the 4.66 billion active online users worldwide access the internet through their mobile devices (Statista, January 2021 report).

Affiliate marketing is another powerful digital marketing strategy. This involves partnering with influencers who endorse a business in exchange for a small cut.

As of this writing, we do not offer mobile marketing and affiliate marketing as part of our regular service.

IV

The Inbound Way of Doing Business

In today’s world, consumers have the power to filter out intrusive contents thanks to search engines, smartphones, and other smart technologies. However, you should see this as an opportunity rather than an obstacle as these platforms can help you learn more about your buyer persona, create innovative products or services, and learn more about your market through data collection.

To reiterate, we are ardent proponents of inbound marketing in which the focus is the customer rather than the product itself. In this way, we can get our message across without being intrusive to the users who can disengage and filter out anything that they deemed “pushy.”

As a certified inbound marketing agency, LOJO has a proven track record of successful digital marketing campaigns. Call us now to access our pool of talents and technologies!

V

A Final Word About Digital Marketing

LOJO brings 20 notably years of experience and expertise in building an online presence for brands and businesses of all kinds.

We know digital marketing can be overwhelming! After all, we never before in history had all these available options for advertising your brand.

Before there was digital marketing, the means to reach a large audience was in the hands of only a few– usually the more well-established, well-funded companies with deep pockets. That has all changed now significantly, as you (and other small businesses) now have a wealth of techniques and methodologies to bring in new leads.

Can you do it all? Certainly so. But do you have the time, resources, and energy for every single marketing technique available?

LOJO can truly help you figure out which marketing methods and techniques can best benefit your business. Given your desired target market, your goals, plans for the future, available resources, as well as other determining factors, our team can figure out what you need now and what you need to further your growth.