Digital Marketing

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Boldly Go With Digital Marketing

An Overview of LOJO's Digital Marketing Services

As a business owner, it’s easy to appreciate how digital marketing opens up an entire universe of possibilities for your brand.

It’s not rocket science, but it is a lot of work. Digital marketing is, essentially, easy to understand; however, a lot of effort goes towards creating relevant and helpful content, continually monitoring and adjusting, and staying up-to-date with the latest developments and best practices.

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It’s a brave new marketplace out there now. Thanks to advances in search, smartphone technology, e-commerce, and online content, today’s customers are a lot more empowered now– they’re a lot more well-informed, a lot more discerning, and a lot more critical than they were 10 or 20 years ago.

Digital marketing gives your business the tools and techniques necessary to align your brand with the way today’s customers think, research, and purchase.

With digital marketing, not only do you have a better way to build your online presence and grow your brand online, you also have the ability to better connect with your target audience and build real value for them at the right time.

I

Why Should I Invest in Digital Marketing for my Business?

More and more brands have shifted larger chunks of advertising and promotion budget online rather than more traditional forms of media.

While broadcast, print, and out-of-home media still have their places within any effective marketing mix, the fact of the matter is this: your market is online, and your market is mobile.

Just take a good look around you during your commute to or from work and pay attention to just how many are glued to their smartphones.

This is your audience, and some of them are actually looking things up online, perhaps even looking to buy something right this moment.

If the goal of marketing is to reach out to your target audience and educate them on your brand, your products, and your services, then you need to be where your market is right now. And right now, your market is online and mobile.

If you’re not sold on the idea yet, here are seven compelling reasons why your company should be investing more in digital marketing:

1

Digital marketing has leveled the playing field for you, allowing you to run campaigns and promotions just as quickly and just as effectively as larger, more established companies in your space.

2

Digital marketing has proven to be more cost-effective than traditional marketing. You’re not broadcasting this time, but rather you’re focusing your efforts onto a more highly-targeted market segment. This way, you not only get more quantifiable results, you also get higher quality leads to nurture.

3

Catering to a market that’s not just online but also mobile, digital marketing allows you to interact with your clients better than ever before.

4

Of course, you’re being genuinely helpful to your audience. But you are running a business, after all. Ultimately, digital marketing helps grow your business, especially if done right throughout the buyer’s journey, leading to more sales and greater ROI.

5

There’s no better way to showcase your expertise on a subject matter or your authority within a space than through the proper use of digital marketing.

6

Digital marketing earns people’s trust. Remember, in today’s increasingly competitive business landscape, people buy from brands they love and trust.

7

Digital marketing not only ensures your survival online as a business, it also makes your company resilient and ready for the future. From The Internet of Things to marketing applications of Big Data and Artificial Intelligence, a solid digital marketing effort helps pave the way for your brand so that it’s ready for opportunities like these and other future technological advances. 

II

Digital Marketing For Your Growing Business

Sure, you can say LOJO Marketing is a digital marketing agency. We’d like to think we’re more than that, however. 

With all our years of experience having developed and managed all sorts of websites and marketing campaigns for clients of all shapes and sizes, when people ask us what it is exactly that we do, the answer is quite simple.

LOJO Marketing helps businesses grow.

Today’s business environment is exciting and filled with so much opportunity. But it’s also highly competitive and ever-changing. No entrepreneur, startup, or business venture has the luxury of waiting around for the next big thing to happen. 

You and your brand can take action with LOJO Marketing now and take your business to the next level today.

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No marketing team? No problem!

We have full-service, worry-free digital marketing plans that cover just about everything you need to promote and advertise your brand or business.

One of the best things about partnering up with LOJO is that you now have a pool of experts to do your marketing dirty work for you. We have full-service plans to cover your brand’s unique marketing, advertising, and promotion requirements, with everything you need so you can focus on what you do best for your business.

With our full-service digital marketing plans, you can rest easy knowing you have your own marketing team in your corner (that’s us!).

It’s all about the marketing mix: digital marketing will play heavily into your advertising and promotional campaigns for sure, but LOJO also recognizes the value of other traditional forms of marketing that can bring in new business for your brand.

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Feel like talking about SEO strategy specifically for your brand and business?

Have a look at our options for
search engine optimization!

SEO is a great way to keep a grip on the topics and keywords you’d want to rank for– methodically, organically, and sustainably in the long-term. 

Search engine optimization might be easy to understand, but it’s certainly going to take a lot of work. But when you do have a solid SEO strategy firmly in place, the payoff in terms of traffic and new business is well worth it.

LOJO has search engine optimization built in to its full-service marketing plans, and has a number of packages available, depending on how much work you need done with your content and website.

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Ready to take on more leads, calls, and inquiries?

PPC advertising can give your business a much-needed boost early in the game!

Online advertising is the way to go. It’s a lot more cost-effective than broadcast, print, or outdoor media, highly-targeted, and measurable. The more you have at it, the more you learn, the more effective you get running your pay-per-click campaigns.

PPC is the next step for brands and businesses ready to take on a little more growth. You have systems in place to handle more incoming business, as you can suddenly get a surge of inquiries and other requests from interested parties as you run your campaigns.

Whether you’re looking to place ads on Google, Facebook, Bing!, Amazon, or any other hot social network, let team LOJO help you figure out the most effective way to advertise online and how to best maximize the returns on your PPC budget.

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Marketing tools
are a dime a dozen.

Now that you’re ready to invest a little on some marketing software for your business, which ones should you get?

LOJO has its own recommended suite of tools, software, and applications for marketing, allowing you to do more as far as nurturing leads and contacts are concerned. 

Your own database of clients is quite possibly your business’ most important asset, and we can show you how to make the most of that list by setting up some nifty easy-to-use marketing tools for your company (and teaching you how to use them well).

Deployment of the right marketing tools is the next logical step for brands and businesses that are seeing steady, consistent growth. You and your team can reach more, convert more, and do more with LOJO’s recommended array of marketing tools. 

III

Other Forms of Digital Marketing

LOJO believes in the Inbound way of doing business. Inbound is a better way to market, a better way to sell, and a better way to help your customers

So we’ve covered Marketing Automation, SEO, and PPC, and then we have website design in its own dedicated section. Aside from these sections, what else falls under the realm of digital marketing?

Content Marketing

Everybody has a story.

Brands, in particular, have a lot to share to showcase expertise and authority in a given space. Content marketing puts an emphasis on the creation of just about any form of media your target audience is likely to consume.

LOJO can help figure out for you what the likely forms of media that best resonate with your market. Are your customers more likely to be watching video on their mobile phones? Are they the type who would appreciate a helpful (or entertaining) podcast? How would they feel about an ebook or a detailed guide to getting something done?

Social Media Management

Another popular request we’ve been getting is managing social media accounts for clients. LOJO particularly shines when it comes to creating a unified look and feel (i.e. branding) for your various social media accounts— from cover photos, profile photos, favicons, image templates, seasonal graphics, and other media requirements.

While most businesses prefer to be more hands-on when it comes to managing their own social media accounts, LOJO can also be of service when it comes to developing a steady stream of day-to-day content, business page optimization, running ads, and monitoring incoming leads.

Email Marketing

A lot of businesses tend to underestimate the value of a well-designed email marketing campaign. With the proper segmentation of your database and creating more customized, more personalized content for various buyer personas or market segments, you can create all sorts of campaigns and promotions showcasing your latest products and services.

Our recommended array of marketing automation tools includes a couple of our favorite email marketing solutions– Mailchimp and Constant Contact. Yes, LOJO can help you develop and execute a proper email marketing strategy for your brand. (All you have to do is get in touch with us and let us know!)

Other Digital Marketing Services

Two other effective digital marketing strategies that might work for a number of businesses are mobile marketing and affiliate marketing.

Mobile marketing, in particular, has been more effective lately. A lot of people are virtually inseparable from their smart phones, and studies have have shown that well-timed, well-composed updates via SMS or Messenger yield excellent results for particular campaigns.

Affiliate marketing, on the other hand, is an entirely different discipline entirely. You leverage on an army of affiliates– online entrepreneurs and influencers who are happy to endorse you– to draw traffic or business to your site in exchange for a small cut of the action.

LOJO does not currently offer either mobile marketing or affiliate marketing as part of its regular services.

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The Inbound Way of Doing Business

LOJO believes in the Inbound way of doing business. Inbound is a better way to market, a better way to sell, and a better way to help your customers

In today’s world, buyers have all the power. Now, more than ever, thanks to search engines, smartphones, and personal digital assistants, your customers have more information about not just the products and services you offer, but also about your industry and the competition as well. 

It’s a massive shift in the relationship between businesses and buyers. Once upon a time, ads on TV, radio, and print were the way to go for brands to get the word out on their hot new offers and promotions. Today, digital marketing strategies dominate the marketing mix of any forward-thinking business.

The old way of doing marketing was interruption-based messaging where businesses had all the control. The new way of doing marketing today is Inbound. It’s about empowering your buyers. The Inbound way of doing business involves a radical realignment with the way buyers think, research, and purchase.

Simply put: be a business that’s genuinely helpful during each experience a customer has with you and your brand. By providing real value, your customers will be able to grow. And if your customers are able to grow, then your business will grow as well. Growth is the result of a well-executed inbound strategy. 

As a  certified inbound marketing agency, LOJO employs proven marketing methodologies to attract, engage, and delight businesses for our clients– and we are more than happy to show you how these can work for you as well!

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A Final Word About Digital Marketing

LOJO brings 20 years of experience and expertise when it comes to building an online presence for brands and businesses of all kinds.

We know– digital marketing can be overwhelming! But think of it this way– never before in our history do you have all these available options for promoting and advertising your brand.

Before there was digital marketing, the means to reach a large audience was in the hands of only a few– usually the more well-established, well-funded companies with deep pockets. That has all changed now, as you (and other small businesses everywhere) now have a wealth of techniques and methodologies that can bring in new leads for you.

Can you do it all? Certainly so. But do you have the time, resources, and energy for each and every single marketing technique available? 

LOJO can help you figure out which marketing methods and techniques can best benefit your business. Given your desired target market, your goals, your plans for the future, your available resources, as well as other determining factors, our team can figure out what you need now and what you need to further your growth.