Digital Marketing Plan Pricing Guide

Charter Your Flight - Reach Your Goals


Digital Marketing Plans
Available From LOJO

Digital Marketing Plan Pricing

A plan to fit your business.

We get it, you want your business to be found , you want more leads and more sales. How do you do this, what do you need? These are all common concerns and questions. LOJO is here to help. Our marketing plans are built to fit your needs and goals. Our team will help guide you through the vast and ever changing universe of digital marketing.  

On-Boarding and Setup Fee

Most digital marketing plans include a one time on-boarding and setup fee.  This fee is only on the initial payment and is a one time occurrence. Depending on the plan this cost varies.  Cost is under the monthly pricing in the plans below.

Contract Term

All marketing plans are based on a contracted period of time. The length of most agreements is a period of 12 months. Specific terms are outlined in each proposal. 

Inbound Marketing Retainer Cost

INBOUND - DIGITAL MARKETING PLAN

$1,300/month

(PLUS ONE-TIME SETUP FEE OF $2,500)

Each campaign is set up from the start with your ideal customer in mind.

Recurring marketing activities to reach your goals.

A complete suite of marketing software.

Buyer Persona Development

  • Full profile build for every defined persona

Personas are the core of all our marketing efforts. We take time to interview you and any associated customers to flesh these personas out as true representations of your ideal buyers. That way, our content will resonate and compel your actual prospects to go down the marketing funnel.

Buyers Journey Creation

  • Create a master list of the key needs question and concerns for each stage of the buyers journey.

The three stages of the Buyers Journey are  Awareness, Consideration and Decision.

Campaign Road Map Creation

  • Create a campaign roadmap
  • Content Calendar

This is where we take the campaigns goals and objectives and assign required activities, content and software to achieve the desired results.

Email Newsletter Creation

  • Creation of 1 newsletter template

Set up a company branded newsletter to keep in touch and create loyalty with you client base. 

Contact List Clean Up/Import

  • LOJO will take the provided email contacts and run the list through an email verification program to ensure email deliverability. 
  • Once the list has been scrubbed. The contacts will be uploaded into the marketing automation/email software program.  

Analytics Install

  • Instillation of Goggle Analytics and or Facebook Pixel (Depending on where the traffic from the emails is being routed.)

Landing Page Creation

  • LOJO will set up (1) specific landing page for email (or other) campaign (as needed). 
    Note: Additional landing pages can be created as part of the Content/Offer creation or quoted as needed.

Content Offer Includes:

  • 1 new (Minor/1-page) content offer (tip sheet, checklist, etc.) per quarter. 

Note: Premium content offer creation is available at an additional charge. Offers could include white papers, 10X landing pages, etc.

  • Creation of accompanying blog article

Offer Promotion Campaign:

  • Landing page (See the website enhancement section)
  • Thank You page (See the website enhancement section)
  • Promote in a post on Social Platforms.
  • Email promo (See the email marketing section)
  • CTA(s) (See the website enhancement section)

** Additional content offers can be added as needed on an a-la-cart basis.

Blogging Activities Include:

  • 1 blog articles/mo

Each article is fully keyword optimized and contains citations and internal links as applicable. Each article is run through a software to check for spelling and grammar. 

  • Refresh the editorial calendar for content creation and management on a quarterly basis.
  • Posting of the Blog or content snippet to Social Media.
    •  

** Additional content creation can be added as needed on an a-la-cart basis.

Social Media Management Includes:

  • Basic posting of content created as part of the overall marketing campaign. (See Blog and Content Offer sections.)

Note: Premium social media services are available at an additional cost. Premium services may include things such as, contest creation, social media account moderation, social media specific content, social media account augmentation, etc.

Website Enhancement Includes:

  • Sync design strategy with inbound marketing Road Map
  • Review of site page performance – prioritize design needs accordingly. Examples: Form creation, landing page creation, and conversion optimization. 
  • Edits Include: 1-2 updates per month (Approximately 1-2 hour. of updates) as needed. 

Note: These updates may include graphic design that is not limited to use only on the website (IE: Social Media graphic creation.)

Email Marketing Includes:

  • Creation of email content for 1 email. LOJO will provide (up to) 2 unique images per email campaign template created.
  • Arrangement and integration of any client provided content.
  • 1 email campaign sent (per month as needed). Campaigns consist of an email created and sent to a designated customer recipient list. 

Text Message Marketing Includes:

  • Creation and implementation of 1 text message marketing campaigns per month. 

Note: Text message and keyword rates apply and are additional to the plan.

Workflows / Lead Nurturing Creation Includes:

  • Setting up and activation of 2 workflow within the marketing automation software. Work flows include trigger points and corresponding actions taken as a result of the triggers being met. 

Additional Campaigns Include: 

  •  Quarterly brain storming of seasonal and or limited time offers.

Quarterly Campaign Promotion Activities May Include: 

  • Digital flyer design (See content offers section)
  • Graphics and or banner to add to the website (See website enhancement section.)
  • Social media graphics (See website enhancement section.)
  • Coordination of print/mailing service (Physical printing and mailing is an additional cost.)
  • Promotional email send (See email section)

Marketing Software Support​ Includes:

  • Screen Share training available upon request. (1 a month)
  • Phone call support as needed.

Strategy/Review Sessions Include:

  • 1 call/virtual meeting per month as needed.
  • Monthly planned activities/performance reports. 

LOJO’s Marketing Software

  • Plan Includes: 1 license for a monthly subscription to LOJO’s marketing automation software. Note: A client can choose to upgrade marketing software to HubSpot with a separate plan/agreement and an additional charge.
  • Full setup and utilization of LOJO or HubSpot software/tools for maximum efficiency
  • Software training for all relevant internal staff
  • CRM setup/integration

SOFTWARE FEATURES

  • Full Marketing Automation
  • Blog Builder
  • Dynamic Form Builder
  • Campaign Tracking
  • Dynamic Landing Pages
  • Reporting and Analytics
  • Behavior-Based Email
  • CRM & Sales Automation
  • Anonymous Visitor ID

The LOJO Marketing software package has 100,000 contacts free, and up 30,000 email sends per month.

Note: Any add-on services will incur additional fees that will be reflected in each billing cycle. 

LOJO’s Software packages are independent of all other marketing plans and services. 

These plans are billed separately and are performed on a month to month commitment. 

All other plans and services are locked in for the stated period of the marketing contract. 

(Optional) Marketing Software Ad-Ons:

Sales Dialer – Log calls in your customers profile

Mail Sync – Log emails in your customer profile

Review Llama

  • Plan Includes: 1 Review Llama license (Good for one physical location.) 
  • Creation of a client – customer / email entry portal
  • Set up of review campaign
  • Set up of email review request sequence
  • Training on Review Llama admin portal

Call Tracking

  • Plan Includes: 1 Toll-Free or Local phone number. 
    Note: Additional numbers as well as International numbers are available at an additional charge.
  • Included Call Minutes: 200 Min./Month

   Note: Additional minutes are available at  an additional charge.

  • Analytics to track your campaigns 
  • Record inbound calls for free

Text Message Marketing

  • This program includes access to the software platform to perform text messaging campaigns. 

Messaging Rates

  • .08 Cents Per Text
  • $30 Per Promotional Keyword

Note: No texts or keywords are included in the plan. Each is billed separately. Larger QTY of texts (2500 a month or more) are eligible for discounted rates.

Security Firewall

As part of the marketing service LOJO will include one license of our monitoring and protection platform. 

Platform Features Include:

Monitoring Platform

  • Malware Distribution
  • Blacklisting Incidents
  • SEO Spam
  • Phishing Lure Pages
  • Whois Changes
  • DNS Changes
  • SSL Certificates

Protection Platform

  • Distributed Denial of Service (DDoS) Attacks
  • Software Vulnerability Exploitation Attacks and Attempts (i.e., SQLi, XSS, RFI / LFI, and other similar events)
  • Protection against the OWASP Top 10 (and more)
  • Access Control Attacks (i.e., Brute Force attempts)

Additional Digital Marketing Services

Strap on extra rocket fuel with an additional marketing plan.

Each company is unique and not every goal is the same, so we don't believe in one size fits all digital marketing plan. Our pricing and services are set up so a company will receive the type and amount of activities and service they need to reach their  goals. 

As an example, if your goals are focused on the attract stage of the Inbound methodology then we highly recommend adding on an SEO and or a PPC plan. 

– Watch the video below –

PPC Plans

Get exposure and leads fast with a target PPC campaign.

PLAN - WHITE DWARF

$325/month

(plus one-time setup fee of $350)

If you’re looking to get your feet wet in online advertising, or if you’d like to keep your PPC campaigns on maintenance mode, you’ll want to go for this starter PPC ad management plan. Focus on one advertising platform of your choice as you ramp up your sales and start building new business!

PLAN - RED GIANT

$499/month

(plus one-time setup fee of $600)

Great for most SME’s who have already had some success doing PPC: you now know which products you should be focusing on, how to set up your campaigns, and so you’d want to keep the ball rolling as your new leads are steadily streaming in.

 

PLAN - HYPERGIANT

$749/month

(plus one-time setup fee of $900)

For when you have a fever, and the only prescription is more PPC! Great for businesses with multiple brands or products that require online advertising. Great for active e-commerce operations, and well-established brands looking to get a bigger piece of the pie online.

Inbound Social Advertising Plan

Target your Buyer Personas in the world of social Media.

PLAN - INBOUND SOCIAL ADVERTISING

$799/month

(PLUS ONE-TIME SETUP FEE OF $1,800)

Campaigns are set up to target your ideal customer. 

Recurring marketing activities to reach your goals.

Social Remarketing Plans

Top of mind awareness, increase branded searches, increase brand loyalty and more.

PLAN - SUN SPOT

$449/month

(plus one-time setup fee of $500)

Social media remarketing is a key method to building a relationship with your target audience and your brand. The Sun Spot plan starts you down the path of these high quality relationships.  Reach out to those who you know are already interested in what you have to offer and close the deals that got left behind. Remarketing leverages all the power of that social media insight and analytic has to offer. 

PLAN - SUN FLARE

$749/month

(plus one-time setup fee of $900)

Companies looking to grow by implementing all the various Remarketing Campaigns Types need this plan.

  • Audience Interest Remarketing
  • Action Based Remarketing
  • Renewal Retargeting
  • Reviews/Referral Remarketing
  • Sequential Remarketing

SEO Plans

Looking to build your online presence with long term ROI in mind. SEO is the way to go!

PLAN - VENUS

$275/month

(Local SEO Focus)

If you are getting started and want to show up on map (Google Maps – Google My Business)? This is the plan for you!

PLAN - SATURN

$499/month

(Content Marketing Plan)

This plan is all about attracting the right kind of customers with targeted content. Give them what they want!

PLAN - JUPITER

$899/month

(Super Charged Content Marketing)

Bring the visitors in and give them a content feast! That is what this plan is all about. 

Inbound Email Marketing Plan

Utilize marketings most cost effective communication tool to it fullest potential.

PLAN - QUASAR

$880/month

(PLUS ONE-TIME SETUP FEE OF $1,800)

Email is a universal tool, utilized in every stage of the Inbound flywheel. 

Recurring email marketing activities to reach your goals.

Add-On (A La -Carte) Services

Some months you may just need that extra article written, or maybe there is a show coming up and you need a piece of content created to give away at your event. That’s what the add-on services are all about. Get what you need when you need it.

EXTRA - EMAIL CAMPAIGN SEND

$250/Per Occasion

(AVAILABLE ON REQUEST)

Boost your customer interaction with the most efficient and effective form of marketing.

An additional email campaign send can be billed as a stand-alone service (a la carte) or rolled into an Inbound marketing or SEO plan as an additional boost.

EXTRA - CONTENT/OFFER CREATION

$250/Per Occasion

(AVAILABLE ON REQUEST)

Content offers are a prominent lead generation tool (allows you to gather information in exchange for something valuable) that helps your users solve a problem.

This offer creation and blog article can be billed as a stand alone service (a la carte) or rolled into a full service marketing or SEO plan as an additional boost.

EXTRA - CONTENT DEVELOPMENT/BLOG WRITING

$100/Per Occasion

(AVAILABLE ON REQUEST)

Many times, new visitors will find you through blogs. Blogs ensure SEO juice is constantly being added to your website through indexed pages and keywords.

This blog article can be billed as a stand-alone service (a la carte) or rolled into an Inbound marketing or SEO plan as an additional boost.

EXTRA - MARKETING AUTOMATION/ WORKFLOWS

$150/Per Occasion

(AVAILABLE ON REQUEST)

Workflows are put the automation portion of the software to work. With each workflow created the amount of manual effort required decreases. 

Workflows can be billed as a stand-alone service (a la carte) or rolled into an Inbound marketing or SEO plan as an additional boost.

Premium Services

For companies with an extended buying cycle or a heavily considered purchase, having the right interactions at the right times and places is crucial. Premium service are meant to augment your efforts during the buyers journey. 

PREMIUM ACTIVITIES - SOCIAL MEDIA

PRICING AS QUOTED

(AVAILABLE ON REQUEST)

If your Buyer Persona(s) live on social media and the content needs to be tailored to the social galaxy, then consider a customized series of premium social media activities. 

These premium activities can be billed separately (a la carte) or rolled into a full service marketing or SEO plan.

PREMIUM ACTIVITIES - CONTENT OFFERS

PRICING AS QUOTED

(AVAILABLE ON REQUEST)

Sometime your website and marketing plan needs the extra boost that only a top notice piece of premium content can provide. These content pieces are tailored to your Buyer Persona(s) need(s) of in-depth specific help along the buyers journey. 

These premium activities can be billed separately (a la carte) or rolled into a full service marketing, PPC or SEO plan.

Charting your path through the marketing universe has never been easier.

If you are ready to get started or would just like to have a real life human answer your questions, simply schedule a quick call and we will be in touch in light speed. We look forward to hearing from you.