Spaced Hyperlinks

TO LEARN IS TO GROW

Learning Center

We do our research and publish our results. Should probably call this the Growing Center.

blog image

How To Market My Business Online

March 15, 20173 min read

The concept of a business marketing online, once dominated exclusively by ideas like Search Engine Optimization (SEO) and the use of keywords, now relies on a variety of other online marketing techniques that aren’t dependent on being found organically through an online search engine.

Online Marketing is all about choosing the right methodology for your business

These days, marketing your business online is much more comprehensive then just inundating customers with emails or overusing keywords with the intention of popping up in searches, as was the original method used for online marketing during its formative years.

But other than setting up a business website and maybe having a Facebook or Twitter, how can you take advantage of the new way of online marketing to establish a successful and long-lasting online presence with your audience? Below is a small list of ideas for how to successfully market your business online.

  • Choose a methodology that aligns with your business needs and goals. Our chosen marketing method here at LOJO is called Inbound Marketing, which is more about earning the trust of your buyer by providing them with helpful and valuable information that they find helpful and would even recommend to a friend or colleague, rather than bombarding them with a sales pitch that they aren’t ready or looking for.

    • Inbound marketing revolves around the idea that businesses should use online platforms and social media sites strategically; in other words when it comes to online marking strategy, it’s about quality, not quantity.

  • Consistency and clarity are key to successful communication strategies. A successful marketing strategy is one that caters to the needs of your target audience on a consistent basis. Learn about what those need are through research and data analytics so that you can better provide your customers with content that is valuable to them.

    • Partnering with a professional online marketing team like LOJO can give you the opportunity to tailor an online marketing strategy to your business and the unique relationship you have with your customers.

  • Maintain a business blog relative to your industry. A business website is a way to advertise information about your company and product to the public (e.g., company background, office hours and info, purchasing options) while the business blog is a specific component of your website that has different pieces of content (or articles) you create to engage and educate your audience without necessarily trying to sell or promote anything.

    • Blogging is essential to online marketing efforts and is a key component to keeping your website and your company relevant.

    • Increase the authority your business has in the industry by consistently providing information that is of value to people in your audience.

    • Utilizing your business blog to its fullest potential can even help convert traffic to leads by giving you an opportunity to collect contact information.

  • Content is King. Basically anything at all that you consume on the internet is considered content, and the more quality content your business puts out there and promotes, the better chances you have of building your company’s reputation and authority in the industry. In other words, when you consistently post interesting and valuable information on your website or business blog you are practicing a vital part of successful online marketing strategy that will pay off in the long run.

    • When you continually post valuable blogs that provide readers with information that has helped them, then they are much more likely to trust your business in the future should they want or need your services.

    • Be it a social media post, email, blog, or eBook, the goal when creating great content for your customers is to engage and educate them on a topic that cares strongly enough to share that content with someone in their network.

There is a great deal more to learn about how to market your business online, and while the above ideas can give you a solid introduction to the basics, our friendly staff at LOJO would be happy to talk with you further about how your business can benefit from an online marketing campaign.

Written by Cassandra Sohn

blog author image

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

Back to Blog
blog image

How To Market My Business Online

March 15, 20173 min read

The concept of a business marketing online, once dominated exclusively by ideas like Search Engine Optimization (SEO) and the use of keywords, now relies on a variety of other online marketing techniques that aren’t dependent on being found organically through an online search engine.

Online Marketing is all about choosing the right methodology for your business

These days, marketing your business online is much more comprehensive then just inundating customers with emails or overusing keywords with the intention of popping up in searches, as was the original method used for online marketing during its formative years.

But other than setting up a business website and maybe having a Facebook or Twitter, how can you take advantage of the new way of online marketing to establish a successful and long-lasting online presence with your audience? Below is a small list of ideas for how to successfully market your business online.

  • Choose a methodology that aligns with your business needs and goals. Our chosen marketing method here at LOJO is called Inbound Marketing, which is more about earning the trust of your buyer by providing them with helpful and valuable information that they find helpful and would even recommend to a friend or colleague, rather than bombarding them with a sales pitch that they aren’t ready or looking for.

    • Inbound marketing revolves around the idea that businesses should use online platforms and social media sites strategically; in other words when it comes to online marking strategy, it’s about quality, not quantity.

  • Consistency and clarity are key to successful communication strategies. A successful marketing strategy is one that caters to the needs of your target audience on a consistent basis. Learn about what those need are through research and data analytics so that you can better provide your customers with content that is valuable to them.

    • Partnering with a professional online marketing team like LOJO can give you the opportunity to tailor an online marketing strategy to your business and the unique relationship you have with your customers.

  • Maintain a business blog relative to your industry. A business website is a way to advertise information about your company and product to the public (e.g., company background, office hours and info, purchasing options) while the business blog is a specific component of your website that has different pieces of content (or articles) you create to engage and educate your audience without necessarily trying to sell or promote anything.

    • Blogging is essential to online marketing efforts and is a key component to keeping your website and your company relevant.

    • Increase the authority your business has in the industry by consistently providing information that is of value to people in your audience.

    • Utilizing your business blog to its fullest potential can even help convert traffic to leads by giving you an opportunity to collect contact information.

  • Content is King. Basically anything at all that you consume on the internet is considered content, and the more quality content your business puts out there and promotes, the better chances you have of building your company’s reputation and authority in the industry. In other words, when you consistently post interesting and valuable information on your website or business blog you are practicing a vital part of successful online marketing strategy that will pay off in the long run.

    • When you continually post valuable blogs that provide readers with information that has helped them, then they are much more likely to trust your business in the future should they want or need your services.

    • Be it a social media post, email, blog, or eBook, the goal when creating great content for your customers is to engage and educate them on a topic that cares strongly enough to share that content with someone in their network.

There is a great deal more to learn about how to market your business online, and while the above ideas can give you a solid introduction to the basics, our friendly staff at LOJO would be happy to talk with you further about how your business can benefit from an online marketing campaign.

Written by Cassandra Sohn

blog author image

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

Back to Blog

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Matthew Rogers, President

iProspect Check

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

Matthew Rogers, President

iProspect Check

The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."

Jon Crosby, Founder

Dazil

(916) 303-4080

9AM - 5PM (PST) M-F

RESOURCE GUIDES

INDUSTRIES

RESOURCE GUIDES

RESOURCES

Search Engine Marketing

Social Media Marketing

Content Marketing

Marketing Automation

Logo & Branding

Website Design & Development

Hosting

Security

INDUSTRIES

RESOURCES

LOJO

© Copyright LOJO Marketing 2024