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Our intent is to help businesses launch their marketing to new heights.
How Do I Build My Social Media Strategy for 2022?
Social media is a constantly evolving beast. There is a new trend every month and it’s hard to keep up. There are new social media platforms, and there are newer ways of using the platforms that we already know. Social media has been around for more than a decade, and it has evolved a great […]
What is a Corporate Branding Package?
A corporate branding package includes a number of items designed to make a statement or an impression. Its goal is to differentiate you from other brands and other players within your industry or your space. Have you ever seen a picture of a product and known what it was even before seeing the actual name of that product? How many times […]
Do You Need Digital Marketing for Growing Your Business?
Just because you’re a small business doesn’t mean you shouldn’t be taking advantage of digital marketing. In fact, social media and other types of digital marketing have not only leveled the playing field, but they’ve also helped smaller businesses grow faster than their larger rivals. The digital marketing world has no dearth of opportunities for […]
How Do I Secure My WordPress Website?
Make your business website more secure and less susceptible to being hacked or exploited with these tips on how to secure your WordPress website. Many companies today rely on WordPress to claim their own space on the Internet. For many years now, WordPress has been a platform for both businesses and individuals. WordPress, in fact, […]
How Do I Create Amazing Website Content?
Creating amazing website content is the backbone of your online brand and marketing efforts. We’re not just talking about blog posts– think about your landing pages and your service pages as well. Because of the growing preference for videos and the shrinking human attention span, which has dropped to 8 seconds, or a 25% decline […]
What Are Some Common Logo Redesign Mistakes (That Can Ruin Your Business)?
Do you think it’s time to give your brand a fresh new look? Updating your brand is good, but let’s briefly talk about some of the most common logo redesign mistakes and the stories of companies that have committed these errors. Logo redesign is not something you do out of whim lest you end up […]
What Should I Do Next After I’ve Written a New Blog Post (for my Website)?
Writing a new blog post for your business website is just the beginning. To get the most out of your awesome piece of content, here are a few extra steps you need to take, ensuring your article reaches the widest audience possible. Even the greatest blog post can go unnoticed if you solely rely on […]
What Is A Blog, And Why Blogging Is Important for Business?
Leading digital marketing agency LOJO Marketing explains the top reasons why blogging is important for business, especially now amidst the new norm. Some business owners think that blogging is a self-promotion platform where they can churn out content about their products and services. However, this approach rarely works nowadays when consumers want to be educated […]
How Do I Create Email Retargeting Campaigns (to Increase My E-Commerce Sales)?
Effective email retargeting campaigns can increase your e-commerce sales and customer retention rates. Here’s how you can put together your very own retargeting campaign for your online store. Historically and statistically, brands find more success in retargeting clients, especially in sales generation, than acquiring new customers. Retargeting campaigns provide better results because you deal with […]
Quick Reference to Marketing Automation
We created a quick reference to marketing automation in which repetitive, tedious tasks such as email marketing, ad campaigns, and social media posting are streamlined and measured. Marketing automation refers to software and technologies that automate repetitive marketing activities such as social media posting, email marketing, ad campaigns, etc. Contrary to popular belief, they are […]
