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Our intent is to help businesses launch their marketing to new heights.
LOJO Marketing shares the essential tips to create amazing website content, which is the backbone of your online brand and marketing efforts. Because of the growing preference for videos and the shrinking human attention span, which has dropped to 8 seconds, or a 25% decline in just a few years, it is even more critical […]
Here, we explain the most common logo redesign mistakes that can ruin your business. We also share the stories of companies that have committed these costly errors. Logo redesign is not something you do out of whim lest you end up confusing your existing customers or creating something that fails to represent, or worse, contradicts […]
Leading inbound marketing agency LOJO Marketing shared the important steps you need to take after writing a blog post, ensuring it reaches the widest audience possible. Even the greatest blog post can go unnoticed if you solely rely on search engine bots and your list of subscribers. Remember, writing amazing content is not enough to […]
Leading digital marketing agency LOJO Marketing explains the top reasons why blogging is important for business, especially now amidst the new norm. Some business owners think that blogging is a self-promotion platform where they can churn out content about their products and services. However, this approach rarely works nowadays when consumers want to be educated […]
Read our tips to create effective email retargeting campaigns that can increase your e-commerce sales and customer retention rates. Historically and statistically, brands find more success in retargeting clients, especially in sales generation, than acquiring new customers. Retargeting campaigns provide better results because you deal with people who already have experience with your products and […]
We created a quick reference to marketing automation in which repetitive, tedious tasks such as email marketing, ad campaigns, and social media posting are streamlined and measured. Marketing automation refers to software and technologies that automate repetitive marketing activities such as social media posting, email marketing, ad campaigns, etc. Contrary to popular belief, they are […]
Read on how to create an email newsletter with high open and click-through rates, in short, those that people actually read. Email newsletters contain updates and news to make the target audience aware of your brand, product, and other relevant information. Keep in mind that they are not necessarily used to convey a “hard sell” […]
We compiled the list of dos and don’ts of marketing automation and software, which refers to a process that streamlines and automates repetitive, tedious marketing activities. Marketing automation refers to programs that automate, streamline, and measure repetitive tasks such as social media posting, email marketing, customer relationship management or CRM, and ad campaigns. To some […]
We compiled the list of tips on creating appealing Instagram feeds for your business. With around 200 million active users who visit at least one business account daily, Instagram’s broad reach makes it one of the most powerful social media platforms if your goal is to reach your target audience. But due to its popularity, […]
We explained the reasons why your emails go to spam and the corresponding ways to fix this problem. Email marketing is around 40 times more effective and leads to a buying process three times faster than social media, according to a study conducted by McKinsey & Company. However, churning out emails is not enough to […]