We have a collection of some of the best blogging facts, figures, and stats from all over the internet right here. Whether you’re looking for hot new tips, a little bit of inspiration, or a factoid or two to help with your pitch or presentation– you’ve come to the right place!
The Ideal Length for a Blog Post
Exactly how long a blog post should be has been a subject of much debate. But experts generally agree: high-quality, long-form content wins the day. On one hand, longer blog posts also contain more keywords to help Google determine what your entire article is all about. On the other hand, you’re likely to have a lot more helpful information on your chose topic as well– resulting in a more favorable user experience overall.
Read more about it here: “How Long Should a Blog Article (Really) Be?”
“Quality of content” is rated the most important success factor among all bloggers. More than one-third of high-earning bloggers say that the demand for higher quality content by readers is now higher than it was two years ago. (Growth Badger)
The number of blog posts over 2,000 words has increased from approximately 2% of the total blog posts published in 2014 to 12% in 2019. On the other hand, blog posts under 500 words fell from over 20% to around 5%. (Oberlo)
Most bloggers (55%) write less than 1000 words per post. Only one in five bloggers write 1500+ words per post. (Orbit Media)
Long-form blog posts generate 9X more leads than short-form blog posts. (Social Media Today)
Less than 20% of the companies strive to produce content longer than 800 words. This clearly indicates a very huge gap to exploit for those who are willing to provide meaningful content to improve traffic and rankings. (Quora Creative)
The average word count of a top-ranked post in Google is (around) 1,890 words. (Backlinko)
Blog posts that get the most shares online are more than 3000 words long. (OptinMonster)