How do you know if it is time for a website redesign? Your website is the online face of your company to the public. It is important that your site always reflects your website’s core values in a well designed, professional way. Sometimes a website that has been successful in the past needs to adapt […]
What is Inbound Marketing? That seems to be a popular topic around the water cooler lately. But what is it exactly? Inbound marketing is a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention. Inbound Marketing is […]
When most marketers or business owners think of advertising online, the two main sources which come to mind are Facebook Ads and Google AdWords, and we usually assume that one of them must be inherently superior to the other. Well, we are here to tell you that this is not the case; in fact, the […]
Negative online reviews have become the number one factor in consumers forming a bad opinion about a product or services. Data show that nine out of 10 consumers base purchase decisions on reviews and 80% of those buyers will change their purchasing decision based on negative evaluations. This is why having positive reviews for your […]
Your company’s website is your digital face to the public. You’ve most likely have invested a sizeable amount of time, energy and money into creating the perfect web presence in a way that is visually pleasing and functional. Just like people, websites can also get infections that can be really tricky to get rid of. The […]
How content marketing, inbound marketing, and SEO all come together for an effective online marketing strategy We can all remember the days when all we thought about for marketing our business online was getting noticed by Google through SEO tactics that relied heavily on keyword algorithms and other seller-centric methods for getting our brands noticed. […]
The Logo that you pick for your company is probably one of the most important decisions that you will ever make. A company’s Logo is how people recognize the business, and helps to express how that company is different from their rivals. Your Logo is the silent sales force for your company. A logo is […]
Why you should know what Malware is and how it can impact your website: Did you know that according to major internet security firms, in 2015 alone there were nearly 1 million new malware threats released every day? In all likelihood, that number has continued to grow over the last two years, but what does this […]
We all know how important marketing your brand can be for your company. Having the right marketing agency to help you can be a make or break decision for your business. How do you know what makes an agency reliable? Here are a few things to look for when shopping around for a marketing agency: […]
Business owners know how impactful a missed opportunity can be to the future success of their company, and a missed chance to connect or make a contact is perhaps one of the easiest mistakes to avoid by always having a business card on hand. And did you know that according to research, sales increase by […]
