A corporate branding package includes a number of items designed to make a statement or an impression. Its goal is to differentiate you from other brands and other players within your industry or your space. Have you ever seen a picture of a product and known what it was even before seeing the actual name of that product? How many times […]
Here is the list of the most common branding mistakes that can ruin your business. The most common branding mistake stems from the fact that many people think that a brand is just a logo or any graphic representation of a business. From a superficial perspective, a brand is a name, a logo, a catchy […]
We compiled this list of tips on how to start a home-based business. The advice here is not your usual how-to. With today’s challenging labor market caused by the coronavirus pandemic, it might be the perfect time to start a home-based business to supplement your income. Not only does it require a lower startup capital […]
Brand Development Strategies, Positioning, and Awareness Companies with a solid brand generate 31% greater revenue growth and enjoy profit growth three times faster than their lesser-known competitors, even though brands don’t appear as “tangible” assets on the balance sheet. While brands are commonly associated with logos, the truth is that they go beyond visual representations […]
Discover the key elements you must keep in mind to stand out from your competition when launching your online business. Are you planning to start an online business but are concerned on how to compete with e-commerce stores with a bigger marketing budget? Or do you think that the market has become saturated as the […]
While the specific tasks of a business consultant depend on his job role, his core responsibility remains the same: Assess weaknesses and recommend solutions. Whether you’re a veteran entrepreneur or a startup company, it makes sense to have an outsider’s perspective to assess any weakness and gap in your business, and then recommend solutions to […]
This article explains how a strong branding strategy can help your business compete in the crowded, cutthroat market. It is not uncommon for small business owners to overlook the importance of a strong brand, thinking that this is only for well-established companies with a budget to spare. But take note that your brand is the […]
Whether you’re new to online business or an old-timer, you might be doing things that prevent you from taking full advantage of this media platform. Here is a list of what could be hindering your online business. In the advent of the global pandemic, companies and consumers have suddenly shifted to online platforms. Even the […]
Which companies come to your mind when you hear the term corporate branding? Perhaps Apple with its functional and minimalist design? Or Nike’s iconic swoosh that represents speed and power? Or McDonald’s brand image that speaks about family, joy, and love If you believe that the creation of iconic branding is best reserved for corporate […]
When you build trust online, you’re also building new opportunities for your brand to connect with folks who are eager to do business with you. Certainly, those who might want to purchase your products and services, but don’t forget those who would want to subscribe to your email list, follow you on social media, or […]
