Brands are created in the mind. When we’re talking about branding for professionals, entrepreneurs, and business owners, we’re talking about winning the hearts and minds of fans and followers by telling your own story. You’re a professional with great work ethic, respectable experience, and commendable accomplishments or contributions. Yet you feel like there is still […]
Even as you’ve identified your target audience, you’ll soon find that they’re spread out over many different channels online. For this reason, digital marketing helps your brand connect with your market, allowing you to reach them in the proper time and in the proper manner.
A corporate branding package includes a number of items designed to make a statement or an impression, with the goal to differentiate you from other brands, as well as other players within your industry or your space. Have you ever seen a picture of a product and known what it was even before seeing the […]
Look, we get it. It’s hard enough that you’re running a business and now you gotta worry about getting into digital marketing too Marketing is an important part of any business operation. It keeps you top-of-mind among your clients so that when it’s time for them to buy your products and services, your brand will […]
Regardless of how you feel about Facebook, the fact of the matter is– Facebook is a social media juggernaut. Chances are, just about everyone you know is on Facebook. The brands you love are on Facebook. What this also means for your business page is: your target audience is most likely on Facebook right now. […]
“If it ain’t broke, don’t fix it” might be a saying that applies to many a small business website, at least according to business owners about their own site. While that might be the case, times do change. Customers come and go, markets evolve, and so do your business needs in response to all these […]
Is Your Website Serving its Purpose for Your Brand? Your website is your company’s face when facing your target market online. The website reflects the values and achievements of a company, but, a website can be more than just a place where people go to find your contact information. It could be a means of […]
A good business logo won’t make the difference between your business being successful and your business failing, but it will certainly provide a fantastic foundation. A logo gives the outside world an instant visual impression of your brand; a good one is worth a thousand words, and sometimes even more. When picking out, choosing or […]
How businesses of all sizes can benefit from branding What’s the first impression that your business makes on a new or potential customer? Have you ever thought about what that customer associates your business with or how they will remember you in the future when they want to do business with your company? The answers […]
Twenty years ago you couldn’t be in business, and be taken seriously, without having a crisp stack of your own business cards in your wallet ready to hand out. Today, the lines are a little more blurred. Entrepreneurs whose businesses are exclusively online find themselves wondering if they need even bother having business cards anymore. […]
