Create an effective content marketing strategy to educate and entertain your target customers rather than blatantly sell them your product. “If you fail to plan, you plan to fail.” This quote by Benjamin Franklin perfectly captures the importance of creating a concrete plan, which gives you more control and more choices, rather than leaving things up […]
To run a successful Facebook Ad campaign, you have to know the fundamental factors that can help you reach your target audience without going over budget. Facebook is the world’s biggest social network site, with around 2.85 billion monthly active users as of the first quarter of 2021, according to a Statista report. And with […]
Leading marketing expert LOJO Marketing shares its tips on how small businesses and solo entrepreneurs can use the digital platform to their advantage even with a limited budget. Contrary to popular belief, your marketing budget has nothing to do with your success. With careful planning, market research, and creativity, bootstrap digital marketing techniques can help […]
A new and improved Local Digital Marketing Strategy that’s sure to help your business get the attention it needs from local customers. Last year’s COVID-19 pandemic has forced businesses and consumers to shift online, which means that local companies need to invest more in their digital marketing effort lest they become obsolete amidst this new […]
To prepare your website in line with the 2021 Google algorithm updates, ensure that it offers excellent user page experience and quick loading capabilities. Over the years, Google has been adjusting its search engine algorithm to best serve users rather than companies who implement dubious practices to gain traffic. In the past, stuffing content with […]
The COVID-19 pandemic has created 2021 digital marketing trends never seen before, prompting some sectors that were initially resistant to go online to adapt to the new norm. The COVID-19 pandemic has caused the worst economic downturn since the Great Depression, forcing thousands of small- and medium enterprises (SMEs) to close their doors and prompting […]
The COVID-19 pandemic has created 2021 digital marketing trends never seen before, prompting some sectors that were initially resistant to go online to adapt to the new norm. The Internet has paved the way for a more interactive, consumer-driven media platform that gave birth to a new marketing approach. Because people now have the tools […]
Google has released the first wave of algorithm updates in the first week of June, causing some websites to lose their ranking visibility. In this article, we explain how these major tweaks can affect your SEO. Page speed has been a Google ranking factor on desktop searches since 2010, although it took another eight years […]
Discover why it is so important for lawyers in Sacramento to have an online presence and things they should keep in mind. Having online visibility gives any business credibility and authority, as suggested by previous studies. But surprisingly, some legal firms fail to recognize the importance of this media and just rely on online reviews […]
Working with a pay-per-click management agency allows you to reach a highly targeted audience, resulting in increased sales and improved brand awareness and online visibility. While it is okay to bootstrap some aspects of your marketing, hiring a pay-per-click management agency might be a more cost-effective way for solo entrepreneurs and small businesses. This is […]
