Is Your Website Serving its Purpose for Your Brand? Your website is your company’s face when facing your target market online. The website reflects the values and achievements of a company, but, a website can be more than just a place where people go to find your contact information. It could be a means of […]
“I hope this thing is reliable, I’m pretty sure I am not getting scammed, this is a much better deal than I could have received from the dealership”, these are just some of the thoughts that I had as I was purchasing a used vehicle from a private party several weeks ago. The thing with […]
“What type of marketing works best for my business?” is a question that I am often asked during an initial client consultation. My answer generally starts with “well, it depends.” The reason my answers start with “It depends” is because truly understanding the nature of your products and services and how they relate to the […]
Marketing is an ever-changing field of practice. Marketing has fads and styles that are all the rage one season and then, could be considered detrimental the very next season. Why is this the case? Why can’t the same practices that you learned about fifteen years ago in your Marketing 101 class still be used today? […]
In the ancient script of the book The Art of War, General Sun Tzu wrote, “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither […]
There are so many questions when it comes to Marketing. Do I need it? Why would I need it? Will I get a ROI? How do I know if it’s the right decision for me? Well you’re not alone. Most companies struggle with what type of marketing will work the best for their company. The […]
What do we know about the internet? It acts like the force having a light side and a dark side while holding our universe together. Okay, so maybe holding the universe together was a bit of a stretch, but out of the 7.5 billion people that live on this planet, 49.7 percent of them use […]
PPC advertising has the potential to gain you thousands of high quality traffic to your website. But what exactly is PPC? PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather […]
When we talk about SEO in the context of inbound marketing, what we are really discussing is Search Engine Optimization or the various techniques and methods a website uses to attract traffic or visits from search engines like Google, Yahoo, and Bing. Search engines are designed with the specific purpose of looking for websites that contain […]
Search engine optimization is a critical component of your business’s online marketing strategy and overall branding efforts, but the end result of receiving a high rank on search engines for keywords isn’t the only part of SEO that you should be focusing on. Read ahead for leading tips on the various ways you can boost […]
