Search Engine Optimization: The basics of SEO and what it means for your business While many of us have heard the phrase search engine optimization (SEO), not everyone knows the meaning behind it and why this concept plays such an important role in online marketing. In short, search engine optimization refers to the various techniques […]
The concept of a business marketing online, once dominated exclusively by ideas like Search Engine Optimization (SEO) and the use of keywords, now relies on a variety of other online marketing techniques that aren’t dependent on being found organically through an online search engine. Online Marketing is all about choosing the right methodology for your […]
When you think about it, how often do you see a big, successful company with a poorly designed website that is unattractive to visitors? Not very often, right? Unfortunately for small and medium-sized businesses though, this is not always the case. A common misconception that small business owners have about business websites is that they […]
Let’s face it, the traditional outbound marketing campaigns and various ways in which consumers interact with businesses and their brands have changed dramatically within the last five to ten years, and if you want your business to be successful, then you must be able to adapt to this new way of doing things. Anyone can set […]
Web performance or web optimization are fancy terms that refer to web speed. Optimizing the download speed of web elements such as pages, images, or other files can have a huge impact for users. On the other hand, not considering the speed at which elements are displayed on the user’s web browser will definitely hurt […]
How can I drive traffic to my website and boost the overall audience of my brand? What are some of the ways to improve my business marketing while also establishing my business as a leader in our industry? The chances are pretty good that you have asked yourself at least one of the above […]
When you decide to open up your new business and finally launch that new idea, service, or product you’ve been working so hard on, it can be overwhelming thinking about all the tasks you need to complete if you want to compete within your industry. Whether you’ve managed or owned a business before chances are that […]
Everybody is saying that social media is a new must-have for companies to survive, but why? The following are eight top reasons why social media is a vital piece of your marketing strategy. 1) Increase Brand Loyalty and Awareness Social media creates a more casual environment for your customers to connect with your brand. These […]
The Internet has made our lives easier. Gathering information is as easy as looking it up on Google; face to face transactions can now be done without going anywhere, and lots more. Just like how the Internet can be extremely beneficial, it can also be a risk for your website security. Hacking is one of […]
How to hire an inbound marketing agency: What to look for when your business makes the switch to Inbound Marketing So you have decided to take your business marketing approach to the next level with inbound marketing, now what? After researching the basics behind what inbound marketing is all about and getting a taste for a […]
