We explain the difference between Instagram and TikTok in terms of their algorithm, content delivery, and features. TikTok has more than 689 million active users (January 2021 report), a number projected to reach around 2 billion by the end of the year. And with this sudden rise to fame, which the COVID-19 pandemic is partly […]
This is a complete guide to LinkedIn ad campaigns and the different types of ad placements and formats you have to keep in mind. LinkedIn is a social media platform that is more associated with recruitment and professional networking. However, many businesses are not aware that this can also serve as a marketing and advertising […]
Whether you’re a professional employee or a business entity, you can follow these simple hacks to make your LinkedIn profile stand out from the crowd. Whether you’re an entrepreneur, a consultant, an artisan, or a professional employee, LinkedIn is an invaluable social media tool that can help you build connections, stay in touch with colleagues, […]
Here is our list of 2021 Instagram updates that businesses and marketers should know. Instagram was first launched in 2010 as a photo-sharing social media app. Initially, the primary focus was photography, specifically those taken on mobile devices. Two years later, Facebook acquired the company for $1 billion in cash and stock. Over the years, […]
We list the do’s and don’ts of Facebook Ads to help you reach your target audience in the “cheapest” way possible. Facebook Ads is one of the most powerful paid advertising platforms because of its robust analytics, different settings that allow marketers to target a broad or niche audience, and widespread use. According to a […]
We list our top 5 most cringe-worthy social media fails and the corresponding ways to avoid this online PR disaster. Social media is a great platform to boost your brand awareness and authority. And if you’re a small business, it offers a unique advantage because it levels the playing field, allowing you to reach your […]
We list the top 7 social media management tools and explain how you can use them to reach your target customers, and ultimately, grow your business. What Is a Social Media Management Tool? A social media management tool makes it easy to track your conversions, improve productivity, and monitor performance in different social media channels. […]
To run a successful Facebook Ad campaign, you have to know the fundamental factors that can help you reach your target audience without going over budget. Facebook is the world’s biggest social network site, with around 2.85 billion monthly active users as of the first quarter of 2021, according to a Statista report. And with […]
A social media calendar can help you keep track of your content marketing efforts, plus it can make it easy for your team to produce and publish content consistently. Table of Contents What Is a Social Media Calendar? Having a social media calendar can help you organize and keep track of your marketing efforts, plus […]
The new normal is changing the social media landscape in which customers now prefer authentic content, easy-to-digest short videos, and platforms that also act as a shopping channel. Last year when the schools, non-essential establishments, and airlines were shut down to curb the spread of coronavirus, Americans spent on average 80 minutes a day on […]
