The importance of social media in marketing has grown significantly in the past couple of years. Before, social media was simply a means to connect with more people over the internet. Over the years, however, social media has evolved into a medium for businesses to gain and keep customers by familiarizing them with their brand.
Social media is an excellent platform for improving brand recognition. A business can effectively engage their audience using social media, allowing them to build a loyal customer base through consistent interaction. It also serves as a digital version of word-of-mouth marketing, as customers are more likely to share reviews whether positive or negative as long as you keep an active online presence. Ideally, you get more positive feedback because customers trust online reviews just as much as personal recommendations.
Che’s Urban Eats understands the power of social media in today’s digital landscape. Their business, which serves authentic Argentinian finger food in a roaming food truck, wanted to have a foothold in the Sacramento area. To realize this goal, they partnered with LOJO Marketing to help them create visual assets and establish better branding for their business.
Facebook is the largest social media network, with a little over 2.3 billion active users each month, and Che’s Urban Eats wanted to connect with more people using the platform to increase their product recognition.
The best way to engage and connect through social media is by creating good content, and LOJO Marketing excels in doing that.
LOJO used a combination of attractive graphics and useful content to improve the online presence of Che’s Urban Eats.
We made sure that interested customers would know about Che’s products, where they can find them, and also provided them ways to effectively communicate with the business if necessary.
We also utilized hyperlocal content to ensure that their intended customer base in Sacramento is prioritized.
By doing so, we increased Che’s brand visibility to better identify and connect them with their target audience.
LOJO Marketing prides itself on providing high-quality content because we believe that content is the most important part of digital marketing. By utilizing our unique digital marketing strategies centered on high-quality content, we can help your business see an uptick in website traffic, leading to a better online presence. Once we’ve increased your brand recognition, we can get more people aware and interested in your products and services.