How to hire an inbound marketing agency: What to look for when your business makes the switch to Inbound Marketing
So you have decided to take your business marketing approach to the next level with inbound marketing, now what? After researching the basics behind what inbound marketing is all about and getting a taste for a customer-centric approach that probably seems different than what you’re used to, you might feel the need to have an experienced inbound marketer guide your business through the process of switching to the inbound marketing style.
But how can your business go about hiring an Inbound Marketing Agency if you’re completely new to this approach in the first place? What if you don’t have much experience with posting content on social media, or anywhere else for that matter, and are limited in terms of time and staff? Before finding and hiring the Inbound Marketing Agency that is best for your business, a good place to start is with identifying the things your business wants to accomplish with inbound marketing.
First, identify what your goals and needs are:
Need help building a website from scratch, strengthening your SEO skills, or addressing another specific marketing concern? It’s important to find an agency that fits your goals and meets all your needs before you commit to them, and you are most likely to be successful at hiring the right inbound marketing agency if you know exactly what your business needs! Take time to gather with your teams and gather their input in terms of how they think inbound marketing can benefit your business and customers.
Next, research your options by comparing the services provided by each agency:
One of the reasons why inbound marketing is ideal for businesses like yours is that everything is digital and can be accessed online at all hours of the day, giving you complete control over how you communicate with your customers. Each Inbound Marketing Agency is different however when it comes to the unique services they provide, and also in terms of which agencies are best at which services, which is why it’s vital to be as accurate and specific as possible when you are identifying which services you will benefit the most from as a business.
Try to choose an Inbound Marketing Company who operate a website you like using:
Once you have narrowed down your choices, it’s time to look at the websites of the agencies you are considering to get an idea of how they approach content marketing and website design, and ask yourself, “from the perspective of the consumer, is this website interesting and easy to use?” Being able to answer a resounding yes to this question is a strong indication that an Inbound Marketing agency knows what they are doing!
Hire an agency that make it easy and stress free to communicate with them: When you first begin the process of inbound marketing, you will be in constant contact with a representative from your agency because everything is still new to you and your team. This is why it’s essential to hire an inbound marketer who will make it clear just how important your call or email is to them by making their contact information accessible, and responding quickly to any inquires you send.
And finally, hire an inbound marketing agency that works with a proven methodology that is aligned with the values of your brand and business: There are plenty of proven content and inbound marketing methodologies out there; the key is finding the one that is right for what your business does and who you are as a brand. Is the agency experienced with delivering leads across a variety of different platforms for a multitude of industries? Are they willing to craft a plan and strategy for your business individually? Is their work and approach to inbound marketing creative, flexible, and comprehensive?
When choosing an Inbound Marketing Agency for your business, remember that it’s not just about delivering an attractive website, but instead creating a whole new philosophy on marketing and connecting with your customers!