How do you know if it is time for a website redesign?
Your website is the online face of your company to the public. It is important that your site always reflects your website’s core values in a well designed, professional way. Sometimes a website that has been successful in the past needs to adapt to a changing business world. The following are a few common indicators that it is time for you to reevaluate your website design.
1) The visual appearance of your website is outdated.
One of the biggest turn offs for new potential customers is when they visit your site and immediately feel like they found their way into a time capsule. Trends are always changing, but it is important to know your brand and make sure that it is consistently represented in every medium, especially your website. While you want to let your brand’s style guide direct your design choices, that should not limit your online visual elements. It is a good idea to regularly ask someone who has a fresh pair of eyes to take a look at your site and offer feedback in comparison with other websites.
One popular design mistake is to overload your homepage and other landing pages with a pile of text. Keeping your text simple, concise and integrated with visual content will greatly enhance your site’s appearance.
2) Your website is not mobile friendly.
There is no way that your company can reach its full potential without being compatible with mobile. More and more consumers are making purchasing decisions on their smartphones and other mobile devices and this trend is likely to only increase. In fact, 1 out of 4 internet users in the United States are accessing the web from some type of mobile device.
Sometimes a website that is fully functional and well designed for a desktop view, does not necessarily work on mobile. Be sure to always check and make sure that your images are optimized for a smaller phone sized screen. Load times are sometimes drastically different on a phone versus a computer, so make sure to adjust the size of your data to have a fast response time for all devices.
3) Your search engine rankings are low.
Sometimes it can seem difficult to optimize your website effectively so that you can rank high on google searches and other search engines. If you think about it, can you remember the last time you clicked past the first page of Google search results? Most consumers cannot. If you find that your site is constantly ranking low, it might be time for a website redesign. Incorporating keywords in titles and content will help search engines to recognize your website and categorize it. Linking to outside sources that are popular for your target public will also help you be found.
Search engine optimization can seem difficult at first, but do not become discouraged. LOJO has trained specialists that can provide assistance to ensure that you are not missing out on opportunities and they will help you to optimize your website for the best search engine results.
Written by Nicole Richards