Woo-hoo! The day has finally arrived. It’s safe to say that we have not performed any major updates to our website for close to 18 months. Hard for me to go so long as I love having a fresh look and to always be changing. This time around we wanted to approach things differently, slow the creative process down a bit and put a lot of research and time into creating our best evolution yet. We are excited to present to the public for all to see what we have been working on for the last 6 months as time has permitted.
The project has been known internally as v8. Why v8? No, not named after the vegetable drink and because we were aiming to be well-balanced. This is how many major iterations of our website platform we have released under the LOJO Group brand. This particular site is launching under a slightly different structured domain name though. We have registered LOJOmarketing.com as it provides a more hybrid description as to what LOJO is all about. Along with the name change, we have additionally created a new logo and iconography to accompany this release. New signage, business cards, brochures, etc as well have all released to match. We have also updated our social marketing channels and client billing centers as some may have noticed a few months ago in preparation.
The iconography for the updated logo went through many draft forms. Some may look at the logo and see a drop of water, others a flame, but what the logo really symbolizes is the coming together of the L and the J from LOJO. LOJO is a breakdown of the co-founders two children Logan and Jonah. They are brothers, best friends and the driving point behind why owners Eric and Niki Lay work hard to earn and keep the business of its clients. Two letters connecting together additionally represents the relationship LOJO has with its clients. We view our client relationships as partnerships verses client vendor relationships.
We know that businesses do not have an unlimited amount of budget. All businesses regardless of size deserve quality work and dedication to any of their marketing projects. We strive hard internally to be the team to do just that, deliver. Hoping you enjoy touring our new website and don’t forget to check out our new digital marketing services. Excuse any of our grammar mistakes etc, those will be worked out over time.