Looking for inspiration for your online business? Here’s some expert advise you should consider for your digital marketing strategy.
Digital marketing is not just about selling and promoting products online. In today’s world where the customers have the power to filter out unsolicited and pushy promotion, a good digital marketer knows that the best strategy is a customer-focused strategy.
But what constitutes a customer-focused strategy?
In essence, a customer-focused digital marketing strategy ensures that the message is conveyed to the target audience and at the right time and in the right place (i.e., buyer’s journey). Simply put, it is not about selling a product, but more on reaching out to the people who are the most receptive to the “pitch” based on their demographics, online activities, likes, etc.
Advise From The Experts
To help you understand more about the core purpose of digital marketing, we have listed some quirky marketing quotes from industry experts and leaders.
“The consumer is not a moron; she is your wife.” – David Ogilvy
David Ogilvy, who is known as the “Father of Advertising,” was a British advertising tycoon and the founder of Ogilvy & Mather. His extensive research about consumer habits and behavior brought him success.
“If people like you they will listen to you, but if they trust you, they’ll do business with you”
“Stop selling. Start Helping.” – Zig Ziglar
Zig Ziglar was an American author, salesman, and motivational speaker. He traveled around the world for more than 40 years to give motivational speech. He influenced corporate groups with his distinctive blend of sound-bite optimism, and wit.
“Without facts and principles, data is useless.” – Bob Hoffman
Bob Hoffman is one of the most sought-after authorities and speakers in advertising and marketing. He is the author of five top-selling books on Amazon, including “BadMen: How Advertising Went From A Minor Annoyance To A Major Menace“, which has gathered international attention for revealing dangerous data abuse practices. He is also the creator of “The Ad Contrarian”, which is among the most influential and marketing and advertising blogs in the world.
“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin
Seth Godin is the author of 19 best-selling books including The Encyclopedia of Fictional People, Free Prize Inside, The Dip, and Linchpin. In 2018, he was inducted into the American Marketing Association’s Marketing Hall of Fame.
Seth is also an established businessman, marketer, and public speaker. He also founded the altMBA, which is an intensive online leadership workshop.
Set Marketing Goals
“Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan
Chris Brogan is the president of Chris Brogan Media, a firm that offers marketing and business storytelling advisory that targets mid to larger-sized companies.
He is a sought-after keynote speaker and also a New York Times best-selling author of nine books. He has been a consultant of the biggest brands in the world and is listed as one of the Must Follow Marketing Minds by Forbes in 2014.
“One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.” – Ellen Gomes
Ellen Gomes is a Senior Content Marketing Manager at Marketo, which is an American software company that specializes in marketing automation software for account-based marketing and other similar services and products.
Previously, she was featured as a Top 20 Brand Marketers to follow on LinkedIn.
“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” – Amrita Sahasrabudhe
Amrita Sahasrabudhe is a marketer with over 16 years of experience. She is the Vice President of Marketing for FastMed Urgent Care, an urgent care operator that provides services for injured and sick patients 24/7, 365 days a year, with more than 100 locations throughout Arizona, North Carolina, and Texas.
Amrita specializes in Marketing & Business Strategy, Digital & Social Media Strategy, Content Marketing, and Brand Evolution.
Importance of Timing
“Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.” – David Meerman Scott
David Meerman Scott is an internationally acclaimed American online marketing strategist. In addition, he is also the author and co-author of several internationally best-selling books, including The New Rules of Marketing and PR, Real-Time Marketing and PR, and Marketing the Moon. His books are a must-read for professionals who are seeking to grow their businesses.
David also serves as a consultant for emerging companies.
“To continue winning the internet marketing game, your content has to be more than just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.” – Michelle Stinson Ross
Michelle Stinson Ross is a recognized authority in the digital marketing industry. She specializes in the convergence of content, search, and social media and has 25 years of experience working with B2B and B2C clients.
Know Your Audience
“Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche.” – Kim Garst
Kim Garst is an international best selling author, international keynote speaker, and marketing strategist well-respected in the industry. She is an internationally recognized thought leader in the social media space. Also, she is among the Top 10 Social Media Power Influencers named by Forbes.
She is also the co-founder of Boom! Social, a business strategy consulting firm that helps business owners increase their sales through ingenious digital and social media campaigns.
“The most important thing to remember is you must know your audience.” – Lewis Howes
Lewis Howes is a former professional football player, a two-sport All-American world record-holding athlete, as well as a New York Times Bestselling author. Furthermore, he is the host of one of the most popular podcasts today, The School of Greatness.
Build Your Reputation
“The best marketing doesn’t feel like marketing.” – Tom Fishburne
Tom Fishburne is the founder and CEO of Marketoonist, a content marketing agency that uses the unique medium of cartoons. His company includes humor and wit in their marketing content for businesses that include Google, IBM, Kronos, and LinkedIn. Tom is also a famous keynote speaker on creativity, innovation, and marketing. He utilizes cartoons to tell a story and connect better with the people.
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Erin Bury is a marketer, technology expert, and entrepreneur. She is the CEO and co-founder of Willful, a London-based private equity firm that invests in multiple tech firms and disruptive digital solutions. She was named one of Marketing Magazine’s top 30 Under 30. Bury also worked as the Managing Director at Eighty-Eight, and founding editor at BetaKit. As of this writing, she is an advisor to many startups such as Quill, Pawzy, and Pressed News.
At a quick glance, most of the digital marketing quotes above appear light and quirky. But if you delve into their core meaning, you’d realize that they can serve as your guideline in creating a marketing strategy that makes a real human connection, rather than a transaction.
Here at LOJO, we’re also leading experts. Let us help you with your marketing needs. Schedule a call or shoot us a message.