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Our intent is to help businesses launch their marketing to new heights.
How To Make Your LinkedIn Profile Stand Out
Whether you’re a professional employee or a business entity, you can follow these simple hacks to make your LinkedIn profile stand out from the crowd. Whether you’re an entrepreneur, a consultant, an artisan, or a professional employee, LinkedIn is an invaluable social media tool that can help you build connections, stay in touch with colleagues, […]
2021 Instagram Updates: What Businesses and Marketers Should Know
Here is our list of 2021 Instagram updates that businesses and marketers should know. Instagram was first launched in 2010 as a photo-sharing social media app. Initially, the primary focus was photography, specifically those taken on mobile devices. Two years later, Facebook acquired the company for $1 billion in cash and stock. Over the years, […]
The Benefits of Email Marketing for Small Businesses
Email marketing offers unique benefits to small businesses because despite being a “cheap” marketing tool, it has a higher ROI than PPC and social media. Recent statistics show that there are around four billion global email users–or half of the world’s population. For this reason, any business that wants to succeed amidst this cutthroat competition […]
Cringeworthy Social Media Mistakes that Can Destroy Brands
We list our top 5 most cringe-worthy social media fails and the corresponding ways to avoid this online PR disaster. Social media is a great platform to boost your brand awareness and authority. And if you’re a small business, it offers a unique advantage because it levels the playing field, allowing you to reach your […]
Facebook Ads: The Do’s and Don’ts
We list the do’s and don’ts of Facebook Ads to help you reach your target audience in the “cheapest” way possible. Facebook Ads is one of the most powerful paid advertising platforms because of its robust analytics, different settings that allow marketers to target a broad or niche audience, and widespread use. According to a […]
Top 7 Social Media Management Tools in 2021
We list the top 7 social media management tools and explain how you can use them to reach your target customers, and ultimately, grow your business. What Is a Social Media Management Tool? A social media management tool makes it easy to track your conversions, improve productivity, and monitor performance in different social media channels. […]
Top 10 Most Harmful SEO Mistakes & How To Fix Them
We list the top 10 most harmful SEO mistakes that can ruin your business and the corresponding ways to fix them. Today’s business landscape requires almost all companies, from Fortune Global 500 to home-based companies and solo entrepreneurs, to have a solid strategy in their search engine optimization or SEO. From a superficial standpoint, SEO […]
How to Make Your Images SEO-Friendly
We explain how to make your images SEO-friendly, allowing your website or page to rank higher than your competitors. Images are not just visual elements to complement the text. While they make the content more understandable to the reader, they also play a critical role in your search engine optimization or SEO strategy. However, images […]
PPC for Local Businesses: How to Create Effective and Affordable Paid Ads
This list of guidelines can help you create PPC ads that are effective, affordable, and above all, sales driven. Why Use PPC Ads? Many local businesses shun pay-per-click advertising, thinking that this digital marketing strategy is too expensive for their “small” operation. But on the contrary, PPC is a cost-effective way to drive sales and […]
Top 6 Reasons Why Your Website Traffic Sucks
These are the top 6 reasons why your website traffic sucks and the corresponding tips to fix them. If you want your business to grow and survive in today’s business landscape and new customer behavior, you have to ensure that your website is getting a healthy amount of traffic. But first things first, what makes […]
