Let’s face it, the traditional outbound marketing campaigns and various ways in which consumers interact with businesses and their brands have changed dramatically within the last five to ten years, and if you want your business to be successful, then you must be able to adapt to this new way of doing things. Anyone can set up a Facebook page or a Twitter account for their business, but maintaing an interested and loyal audience with a recognizable brand requires much more than simply being savvy with social networking.
In v Out: Why Inbound Marketing is superior to older styles of marketing
This is where the marketing strategy known as Inbound Marketing comes to play a valuable role in transforming the way your business approaches the relationship you have with the customer during the digital age. So if traditional Outbound Marketing is all about aggressively inundating the customer with information through ad campaigns and similar methods, thus marketing out; inbound marketing on the other hand is all about attracting the audience in, with customer-centric strategies that seek to help by providing relevant, and helpful content.
But how exactly does an inbound marketing campaign work, and why should your business consider working with a Sacramento marketing firm like LOJO, to launch such a campaign? Here are just a few of the reasons why:
- An inbound marketing campaign is a proven, data driven method
While inbound marketing is all about earning the trust of your buyer by providing them with helpful and valuable information that they love to receive, the methodology informing the strategy is all about the analysis of marketing data. Essentially, the point of the data itself is to gather as much information as possible about your audience with the intent of finding ways to better serve their needs as it relates to the industry you’re operating in.
Why this is helpful: Data analytics allows you to improve ideas, products, and strategies as you go, which makes businesses grow at a more efficient pace.
- Content marketing is an efficient way to maximize brand awareness and authority
Anything you read or consume on the internet can be considered content, and the ability to produce and promote content (i.e., content marketing), is one of the main ways that businesses communicate with their target audiences, create brand awareness, educate consumers, and so much more! Whether a social media post, email, blog, or eBook, by providing your audience with consistent and quality content that they want to share with their friends, your business will gradually increase it’s level of brand authority and recognition in the industry.
Why this is helpful: Attracting the right audience, converting leads, and increasing sales are all related to successful content marketing, which is basically the bedrock of inbound marketing.
- An inbound marketing campaign can help any business, of any size, in any industry
Even if social media and blog posts are not your area of expertise or haven’t been the usual medium through which you communicate to your customers, there’s no need to worry because inbound marketing can be implemented by our marketing or sales team, in any industry, and with any level of technical experience.
Why this is helpful: A successful marketing strategy needs to be tailored to your business, brand, and product so that the needs of the customers are being fulfilled, and the goals of your business are being met. Inbound marketing campaigns address these requirements in ways that traditional outbound marketing campaigns do not.
So whether you already have a website up and running, or don’t know where to begin when it comes to launching an inbound marketing campaign, our friendly marketing and sales teams here at LOJO would love to discuss all of the ways switching to inbound marketing can help bring your business up to speed this year!
Written by Cassandra Sohn