Everyone in the business is hearing news of social media success — success that brought their businesses to new heights as they have used different social media channels to propagate their brand. However, not all companies are enjoying the benefits of social media. We all might have an idea of how it works, but that isn’t enough to manage our social media profiles. Lack of proper implementation could lead to serious misunderstandings between your company and the consumer.
If you’re looking to right your wrongs in social media, then you’ve come into the right place. Here are some tips on how to turn the tables after a social media mistake. You might even find yourself guilty of some of the points mentioned below!
- Lack of social media presence or too much of it? When we talk about Facebook, Twitter, or Pinterest, we usually think that these websites are just a bunch of teen sites they surf on for hours and hours. There are still businesses that ignore the impact of social media. Unfortunately, there are even some that abuse social media sites without even considering factors such as reach and relevance. Stop the social media fever and appraise what’s appropriate to connect to your audience. Social media is a great tool to reach out to your customers. Strategize how you would use this tool to increase your customer base.
- Monopolizing the conversation. Just remember that social media is a two-way street. Engagement is the key to get people following you. People engage with businesses because they think it is important or relevant to their situation. Assign days for promotional content and some days just to engage other people. Social media is a place to get “social” with your customers.
- Inconsistency across platforms. Social media requires consistency if you want it to work. Creating an account on all channels doesn’t guarantee success. Consistent engagement and management of your accounts will give you an edge among the rest. It’s a commitment you have to keep up with. However, just like any other relationship, it’s something you don’t just jump into because it is a responsibility. Updates, communicating with your customers, establishing trust, and consistent branding are imperative for maintaining your social media accounts. Consistent branding comes forth to portray all of your company’s images the same way across different platforms. It creates a mental image in your customer’s mind making them remember you the way you want them to. Everything must be the same: the logo, tone of voice, information, keywords and the look it conveys throughout your campaign. Consistency is key!
- Overly active. People will appreciate your posts and all of the nice information but being too active on every platform is very disturbing. Even if you want to maintain a presence throughout the day, it doesn’t mean that you have to tweet or post every single hour. Not only does it look like spam, but it also seems that you are forcing yourself on your customers. This may result in a decrease of followers or subscribers because they may feel smothered and unable to concentrate on the real message you have for them.
- Social Media Machine. Being able to accomplish tasks in social media management is certainly a feat, but is it all about quotas and metrics? While it is good to use a tool to manage your social media channels easily, it can deter you from interacting with your audience. Why? Simple, because it all happens automatically. Just scheduling posts isn’t what social media is about, it’s about “humanizing” your brand to reach out to your target population. It enables them to trust you and shows that you do not simply seek their money but you aim to make a difference in their lives. Try to share something postive, inspire them. answer their questions, heed their complaints. It’s all about customer engagement.
Social media management is an exhausting task, the key is to effectively manage your channels and select those who can help you create a bridge to your customers. You need not sign up with every social media channel there is, you just have to analyze where you can find your audience. These social media mistakes certainly imply that our consumers are smart enough to detect those who fail to market their products or services well.
Turn a new leaf and re-organize your strategy. It’s never too late to make up for your mistakes. Ask our support team about how we can help you build a great management campaign for your brand.
