Here is our list of top 10 SEO tools for business. While many of them come in free versions, some are only available in paid packages.
In the simplest terms, search engine optimization or SEO is the process of improving the quantity and quality of website traffic, making it easy for consumers to see your brand when they search for products or services related to your business.
To help you identify weaknesses and improve your SEO campaigns, you need tools to provide you with data and alerts. This is where SEO tools come in handy.
With SEO tools, you can access these data:
- Number of visitors to your website or webpage
- Drop or increase in your website traffic
- Number of links on your website
- Relevant keywords to increase website traffic
- HTML errors
Meanwhile, we came up with our top 10 SEO tools for business based on the criteria explained below:
User-friendly interface
If you’re new to SEO, starting with a tool with a shallow learning curve is advisable. Fortunately, most SEO tools offer a free trial period so the users can learn the ropes before committing.
SEO grade
The “right” SEO tool should provide you an overall SEO grade, so you’ll know where you stand in terms of searchability.
Mobile optimization
Thanks to the prevalent use of smartphones, mobile traffic accounted for around 61% of US website traffic, a trend that is expected to continue in the coming years, according to a 2020 study. For this reason, your SEO tools should help you create and maintain a mobile-friendly website.
By using SEO tools that allow for mobile optimization, you’ll know if your website is touchscreen ready, mobile compatible, and fast-loading.
Technical SEO crawler
Technical SEO allows Google and other search engines to find, crawl, and index your website. Keep in mind that while all SEO tools can detect the presence of sitemap and robots.txt files, choose one that crawls your pages in the same way Google does.
With the “right” SEO tool that acts the same way Google does, you can identify duplicate content, HTTP and HTTPS conflicts (unsecured sites), and broken pages and links.
Keyword ranking
Keyword ranking in SEO refers to a website or web page’s specific spot on the search results pages for a particular search query. Hence, your tools should include a feature that tracks, recommends, and compares keywords.
When choosing an SEO keyword tool, make sure that it has these features: search volume, movement, ranking, ranking table, and competitor rankings.
Top 10 SEO Tools for Business
(Note: Some of these SEO tools are free but also come in paid versions, while others are paid packages that offer free plans for a limited time.)
Google Analytics
Google Analytics comes in paid and free versions, which you can pair with Google Search Console. When you combine these two, you can compile all your SEO data and identify weaknesses, especially in keyword rankings.
As a stand-alone tool, Google Analytics’ free version can remove spam traffic, review the multi-channel report’s assisted conversions, compare organic and non-organic website traffic, and use site content reports.
Google Search Central
Formerly known as Google Webmasters, this tool can help you identify the “best” search terms that will allow your target audience to find you in the search engine results pages or SERPs.
Additionally, the tool can guide you through Google Search Console, which monitors, optimizes, and debugs your website.
Moz Pro
With this tool, you can track your rankings, find keywords with targeted keyword suggestions, and crawl your sites for broken links and other issues. In addition, it can analyze potential URLs to further boost your SEO ranking.
As of this writing, Moz Pro costs $99 per month.
Screaming Frog SEO Spider
This free tool is a crawler that evaluates your websites to detect broken links, duplicate content, missing pages, and other issues. It also comes with a paid version if you want to access more features.
But if you only want the free version, it is highly recommended to integrate it with Google Analytics so you can incorporate all your SEO data under one profile.
Screaming Frog is ideal for examining large and complicated websites because it simplifies the time-consuming process of reviewing URLs to detect common SEO-related gaps.
SEMRush
SEMRush offers social media reporting, SEO data, backlinking, keyword research, and analytics features. Furthermore, it provides information on Google Shopping Ads and other similar product displays.
These are the other features of SEMRush:
- Compare page performance against your business competitors.
- Identify ad copy and paid keywords used by your competitors’ paid ads.
- Discover similar on-page SEO opportunities.
- Analyze the source and quality of backlinks from other websites.
- Identify all keywords for your SEO and paid ads campaign.
- Receive recommendations on how to optimize your content .
HubSpot Website Grader
To use this SEO tool, enter your website’s URL and receive a “report card” that includes recommendations and insights about your SEO campaigns.
HubSpot Website Grader provides these data/features:
- Access to video tutorials on website optimization.
- On-demand support.
- Specific performance issues together with actionable feedback to fix them.
- Mobile optimization.
- Website security best practices optimization.
- Recommendations on how to personalize and improve website user experience.
Uber Suggest
This free online keyword generator suggests new keywords and analyzes old ones, and shows Google Trends data that reflect users’ activities.
Ahrefs
This advanced SEO tool offers keyword, link, and ranking profiles and examines your website to help you make the necessary changes/improvements.
These are the additional features of Ahrefs:
- Content Explorer. It allows businesses to search high-performing web pages based on specific keywords and topics.
- Site Explorer. It shows the performance of a particular page on your website.
- Site Audit. It crawls specified verticals within a domain to expose technical issues.
- Keywords Explorer. It generates monthly search volume and the click-through rates of specific keywords.
Answer the Public
This free SEO tool is actually a search listening and keyword aid that provides a list of questions and phrases that people are using, allowing you to create and maintain a website/content that appeals to your target audience.
Optimizely
This is an A/B testing tool that allows web designers and marketers to compare and analyze two versions of a web page, landing page, or website using live analytics.
Keep in mind that even the slightest changes in font size, background color, visual elements, etc., can influence user experience and even SEO rankings.
To learn more about SEO tools and best practices, visit LOJO Marketing or call us at (916) 303-4080 to schedule a free consultation with our chief inbound marketing expert Stephen.
