PPC advertising has the potential to gain you thousands of high quality traffic to your website. But what exactly is PPC? PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. So what are the benefits of using this type of marketing campaign?

You only pay for clicks: The main different between PPC and most other advertising formats out there is that you pay only for the performance you get. If you have an advert that gains 10 billion page views and has 0 clicks, you will pay absolutely nothing. When you are paying for only the performance you obtain, you can manage your budget a whole lot easier making your whole campaign just a little bit more cost-efficient.

Instant results: It takes less than 5 minutes to set up a PPC campaign. After those 5 minutes your campaign will start bringing traffic to your website. Compare this to buying advertising space, which can take anywhere between 24-48 hours to have your ad approved and up and running, I would take the 5 minute option.

Reduced maintenance costs: It takes much less to maintain a PPC campaign:

• PPC will only bid as high as necessary to gain you the ad position on a website.
• From traffic being contextual, the conversion rate will be much higher than on other advertising platforms.
• The cost per click for your adverts usually will work out cheaper than any other advertising platform.
• The time spent in managing your campaign will be significantly reduced because once you have fully set up the campaign, there is not much more you need to do but a few small tweaks here and there.

PPC fits businesses of all sizes: A PPC campaign does not have to break the bank. PPC can adapt to any type of budget. Because it has no minimum-spending requirement you can set your limits, choose your approach and begin your campaign right away. Because anyone can set up a PPC campaign, the playing field is leveled. Whether you are a small business with less than 10 employees or a multi-facet corporation with thousands of employees, everyone has the same opportunities with a PPC campaign. Of course, larger companies may have larger budgets, so some creativity is often still needed to compete in more crowded industries.

SEO compatibility: PPC works hand in hand with SEO (Search Engine Optimization). We all know that SEO is a must for an effective web presence. By combining SEO with PPC you boost your website in search results in a way that often compliments both strategies.

Higher customer purchase point of sale: Studies show that PPC clickers are 50% more likely to make a purchase, than customers who find your site organically.

A PPC campaign is a must for any business, no matter the size. It is one of the most demanding advertising programs, which can bring results at a much-reduced cost over other advertising campaigns.
Written by Kim Ganir