Writing a new blog post for your business website is just the beginning. To get the most out of your awesome piece of content, here are a few extra steps you need to take, ensuring your article reaches the widest audience possible.
Even the greatest blog post can go unnoticed if you solely rely on search engine bots and your list of subscribers. Remember, writing amazing content is not enough to drive organic traffic to your website.
Once you publish your blog, you need to use various platforms to share your content and make it accessible to a broader audience. This technique not only ensures that you reach out to as many people as possible, but it also keeps your social media channels active and up to date without having to create another new material.
Leading inbound marketing agency LOJO Marketing shared the important steps you need to take after writing a blog post to extract the most amount of value from this content.
Reread and revise your blog to make it easy to “digest.”
Do you know what the easiest way for your readers to do is? Stop reading. This means that as a writer, it is your job to make your article easy to read and “digest.” Don’t expect people to make every effort to understand your content, and so resist the temptation to impress them with your recently acquired hifalutin words or your extensive vocabulary.
When you resort to simple things, it doesn’t mean that you’re dumbing down your content. It only shows that your goal is to convey the most accurate message without confusing or alienating your readers.
Optimize your blog post.
Contrary to popular belief, search engine optimization or SEO is not about “pleasing” Google bots and algorithms. You have to realize that traffic comes from real people, and they’re the ones who read your blog post–not robots.
When you optimize your blogs using SEO techniques, you make them more visible to people as they write their search query using specific words and phrases called keywords.
To optimize your blog, scan through your post and pick out its gist. Then, plug the “core” terms or phrases into Google Adwords’ keyword suggestion tool, a free app that will give you the most popular search terms (and their variations).
Once you integrate the keywords and phrases into your content, you may also need to revise your title, meta description, and tags based on these “core” terms.
Optimize your post’s URL.
URL, also called web address, specifies the location of a web source on a computer network. (Most web browsers display it above the page in an address bar.)
If you don’t optimize your blog’s URL, both readers and search engine bots will find it hard to “read” because it consists of random numbers and characters rather than words.
Below is the list of best practices to make your blog’s URL SEO-friendly:
- Include the keywords in your URLs.
- Keep them short.
- Use lowercase letters and hyphens.
- Make your URLs descriptive.
- Use static URLs.
- Consider using URL shortening/optimizing services.
Share your blogs on social media.
Sharing your blogs on social media channels is a great way to repurpose existing content and reach new audiences. Think of it as casting a wider net with minimal effort.
Take advantage of syndication.
Instead of manually sharing your blogs on social media, you may want to try syndication to make the process more efficient and quick. This method automatically feeds your blog to different platforms.
If your RSS feed URL is plugged into other platforms, such as your social media accounts, it automatically shares every new blog that you publish to these channels.
To use syndication, locate your blog’s RSS URL and plug it into your LinkedIn Personal Profiles, Facebook Business Page, and other popular social networking sites (or any platforms where your target audience hangs out).
Reply to comment.
To create genuine connection and trust, make sure that you reply to comments or at least click like to show that you value your audience’s feedback and input. You may not be aware of it, but comments are now searchable on Google.
Replying to comments can also encourage new users to engage with your content.
Repurpose your blog into other formats.
If you’re running out of ideas, a great way to generate new content is to repurpose your blog, turning it into other formats like cheat sheets, infographics, checklists, and quick guides. You may also use it as a script for a short video or even merge blogs with similar themes to create an ebook.
Use your blog in your newsletter.
If you have an email list, you can send them your blog via newsletter. Remember that your subscribers are more likely to open your message (than people who are not yet aware of your brand) because they have already permitted you to send them emails.
With a solid email marketing campaign, you can generate leads, drive traffic to your website, nurture existing and potential customers, and above all, beef up your sales.
Ask other bloggers to mention your post.
If you have built relationships with other bloggers, try to ask them to mention your post related to their niche/topic. Through this partnership, you can boost your website traffic, subscribers, and search engine rankings.