TO LEARN IS TO GROW
Learning Center
We do our research and publish our results. Should probably call this the Growing Center.
Why Isn’t My Site on Google’s Front Page?
Well you must have put a lot of work into preparing that website before ending up here. You spent all that time making the background flow with the links, and just guessing, but this was probably more than a side project due to our ever increasing reliance on technology. And now you’ve searched for your website and you are either having trouble finding it on Google or it is not coming up in the ranking you’d like it to. We have a few tips to help you maximize your search engine optimization, but would like to remind you that websites are just like any other investment, in order to increase the traffic you need to give it either time or money.
Can’t Find Your Website?
To those of you that are having trouble actually finding your website on Google, our first recommendation would be to use Googlebot. Googlebot is Google’s web crawling bot (sometimes also called a “spider”). This spider “crawls” through billions of pages on the web to find new or updated sites and uses algorithmic differentiation to determine which pages you’ve searched to add to the Google index. That may have been a mouthful, but Googlebot basically searches tons of pages and lists what it finds in order of importance related to your search. If you can’t find it on there, you may be experiencing one of the next three problems.
Your website may have been built in Flash or a type of media that isn’t crawlable
Your website may have a page or text command that prevents robots from crawling or indexing your content, which is generally a common mistake for those who may be building their first website
Is your website brand new? It may need some time to build up traffic so that Googlebot can find it relevant to your search. This is one of the most common reasons websites are hard to find.
Why Am I Not The First Option On Google?!?
So let’s say for example, you have a surf shop in San Francisco and you want to be the first hit on “Google Search”. It may come as a surprise, but the phrases “surf shops in San Francisco”, “San Francisco surf shops”, and “surfing San Francisco” all have different outcomes. The fact of the matter is that Google’s search pages are extremely competitive Real Estate. Everyone who has used the internet believes that launching a website is the foolproof ailment for any business, but that’s like thinking a 401k is the greatest “get rich quick” scheme. Publishing the site is one step, and generating traffic is another. Like in our example with the surf shops, you have to do some SEO (search engine optimization) and figure out exactly what word you are competing for. You’ll need to get creative with wording it as “surfing shops”, “surfing shop”, “shop surf”, etc. Another step is identifying competing businesses. You’ll find that there is a lot more competition out there for “Surf Shops In San Francisco” than “Surf Shops in San Francisco that sell fish and chips on sunday”.
Last off, you need to be absolutely sure your page is RELEVANT. This brings the whole topic back to your target market. Search engine algorithms run on the principle of relevance. So is your article relevant to just fish and chips, just surf shops, or just vaguely relevant to both?
If you need any specific tips or pointers on how you can reach your target market best, please contact us! We offer different marketing plans that can help you reach all your goals!
Written by Nicole Wilson
Why Isn’t My Site on Google’s Front Page?
Well you must have put a lot of work into preparing that website before ending up here. You spent all that time making the background flow with the links, and just guessing, but this was probably more than a side project due to our ever increasing reliance on technology. And now you’ve searched for your website and you are either having trouble finding it on Google or it is not coming up in the ranking you’d like it to. We have a few tips to help you maximize your search engine optimization, but would like to remind you that websites are just like any other investment, in order to increase the traffic you need to give it either time or money.
Can’t Find Your Website?
To those of you that are having trouble actually finding your website on Google, our first recommendation would be to use Googlebot. Googlebot is Google’s web crawling bot (sometimes also called a “spider”). This spider “crawls” through billions of pages on the web to find new or updated sites and uses algorithmic differentiation to determine which pages you’ve searched to add to the Google index. That may have been a mouthful, but Googlebot basically searches tons of pages and lists what it finds in order of importance related to your search. If you can’t find it on there, you may be experiencing one of the next three problems.
Your website may have been built in Flash or a type of media that isn’t crawlable
Your website may have a page or text command that prevents robots from crawling or indexing your content, which is generally a common mistake for those who may be building their first website
Is your website brand new? It may need some time to build up traffic so that Googlebot can find it relevant to your search. This is one of the most common reasons websites are hard to find.
Why Am I Not The First Option On Google?!?
So let’s say for example, you have a surf shop in San Francisco and you want to be the first hit on “Google Search”. It may come as a surprise, but the phrases “surf shops in San Francisco”, “San Francisco surf shops”, and “surfing San Francisco” all have different outcomes. The fact of the matter is that Google’s search pages are extremely competitive Real Estate. Everyone who has used the internet believes that launching a website is the foolproof ailment for any business, but that’s like thinking a 401k is the greatest “get rich quick” scheme. Publishing the site is one step, and generating traffic is another. Like in our example with the surf shops, you have to do some SEO (search engine optimization) and figure out exactly what word you are competing for. You’ll need to get creative with wording it as “surfing shops”, “surfing shop”, “shop surf”, etc. Another step is identifying competing businesses. You’ll find that there is a lot more competition out there for “Surf Shops In San Francisco” than “Surf Shops in San Francisco that sell fish and chips on sunday”.
Last off, you need to be absolutely sure your page is RELEVANT. This brings the whole topic back to your target market. Search engine algorithms run on the principle of relevance. So is your article relevant to just fish and chips, just surf shops, or just vaguely relevant to both?
If you need any specific tips or pointers on how you can reach your target market best, please contact us! We offer different marketing plans that can help you reach all your goals!
Written by Nicole Wilson
Growing Businesses Since 2008
We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.
Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.
Growing Businesses Since 2008
We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.
Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.
Matthew Rogers, President
iProspect Check
After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.
He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.
Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.
His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."
After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.
He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.
Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.
His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."
Matthew Rogers, President
iProspect Check
The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."
Jon Crosby, Founder
Dazil
(916) 303-4080
9AM - 5PM (PST) M-F
RESOURCE GUIDES
INDUSTRIES
RESOURCE GUIDES
RESOURCES
Search Engine Marketing
Social Media Marketing
Content Marketing
Marketing Automation
Logo & Branding
Website Design & Development
Hosting
Security
INDUSTRIES
RESOURCES
LOJO
© Copyright LOJO Marketing 2024