Headquartered in Tennessee · Serving clients across the U.S. Client loginSupport(629) 265-9543 · Mon to Fri, 10 AM to 5 PM CT
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About LOJO

Rooted in Tennessee. Growing businesses across the United States.

LOJO is headquartered in Watertown, Tennessee, with one home office and a team that serves clients from coast to coast. For more than 25 years we have helped owners establish, grow and scale.

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Our story

More than 25 years of helping owners grow

Our roots go back to 2001, when Eric Lay started ENL Computing to help small businesses with their technology. In 2003 it grew into Rocklin Systems, and in 2008 it became LOJO Group, LLC, the company behind LOJO Marketing. The name changed as we grew. The mission of helping local businesses grow never did.

Along the way we learned that owners do not need more services. They need systems that reliably bring in customers. In 2023 we launched our own platform, GrowthGenie360, and made Tennessee our home. Today every LOJO system runs on it, with AI built in and a Client Success Manager who owns your results.

We work with integrity and trust in all we do, honoring God by treating our clients, partners and team with respect.

Eric Lay on the farm in Watertown, Tennessee
Eric Lay on the farm in Watertown, Tennessee
Milestones

One mission, more than 25 years

  1. 2001ENL ComputingEric Lay starts a technology company for small businesses.
  2. 2003Rocklin SystemsThe company grows under a new name.
  3. 2008LOJO Group, LLCParent company of LOJO Marketing is formed.
  4. 2014Review LlamaOur reputation management brand launches.
  5. 2018Access-A-PalOur website accessibility brand launches.
  6. 2023GrowthGenie360Our platform launches and HQ moves to Tennessee.
  7. 2026Systems and SGSLOJO systems and Senior Growth Systems launch.
Eric Lay Eric Lay CEO and Co-Founder Connect on LinkedIn →
Niki LayNiki LayCFO and Co-Founder
A note from our founder

“I'm an extrovert technologist fascinated by marketing and human behavior. Why people buy, what earns their trust, and how businesses can serve them better.”

For over 20 years I've helped hundreds of companies of all sizes, across dozens of industries, hit their sales and marketing goals. At LOJO we act as a true growth partner, building the websites, campaigns and systems that turn strangers into customers and customers into promoters.

I've learned I don't have all the answers, which is exactly why I surround myself with sharp, creative minds. The best solutions we've built are ones no single person could have created alone. My wife and my boys are my inspiration, and I'm grateful to God for every step of the journey.

I lead LOJO alongside my wife and co-founder, Niki, who serves as our CFO and keeps the business as healthy as the ones we help grow.

Location

One home base. Clients nationwide.

HEADQUARTERSWatertown, Tennessee(629) 265-9543Mon to Fri, 10 AM to 5 PM CentralMeetings by appointment
WHERE WE SERVEAll 50 statesWe work with clients anywhere in the United States by video, phone and your GrowthGenie360 account.Same team, same process, wherever you are.
The LOJO family

Brands built to help businesses grow

Let's talk about your business

Wherever you are in the U.S., book a call with our Tennessee team.

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