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Article Cover Image (GrowthGenie360's Community Connect Session with Edwin Arenas - Aug 2026)

AI Chatbots and AI Agents: What They Mean for Your Business

August 26, 2026•1 min read

You may already use AI to draft emails or answer questions. But what about the work that follows—updating a contact, scheduling an appointment, or keeping track of unanswered inquiries?

In this Community Connect session with GrowthGenie360, Edwin Arenas, Operations Manager at LOJO Marketing, explores how AI agents can help move everyday business tasks forward. The conversation covers practical uses, the preparation involved, and how to start small.

Here are a few highlights from the discussion:

  • Understanding AI chatbots and agents. Edwin explains how conversational AI and agents approach tasks, including how agents use connected tools to work toward a specific goal.

  • Supporting lead follow-up. The session explores how an agent could answer questions, gather details, update contact records, and notify the right team member.

  • Making appointment scheduling easier. Booking, rescheduling, cancellations, and reminders are discussed as opportunities to reduce routine back-and-forth.

  • Giving AI clear instructions and limits. Documented processes, appropriate tool access, and ongoing review help guide an agent’s work. Edwin also introduces how these workflows can come together in GrowthGenie360.

  • Starting with a manageable internal task. A weekly summary of pending work is one example Edwin suggests for learning, testing, and building confidence before introducing customer-facing automation.

A key takeaway: begin with one repeatable process you understand well. Writing down the steps can help you identify where AI could support your team and where a person still needs to review or decide.

Watch the full session for the examples and discussion, and consider which recurring task in your business could be a useful starting point.

Find a Practical Starting Point for AI

Want help identifying where AI could fit into your business? Schedule a no-obligation call with our team to talk through your current processes and find a practical place to start.

Book a call with LOJO Marketing.

AI chatbotAI agent
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Diana Buenaobra

That girl who’s always carried a notebook and pen wherever she went, that student who always volunteered to recite her assignments in English class—yep, that was me; guilty as charged! I grew up treating writing as my best friend: my refuge, my go-to, the one who knows my uncensored thoughts. A few decades later, I find myself translating the very thing I love into my profession, creating compelling content for various purposes. I use my rich background in academia, government, private institutions, non-profit organizations, and startups—locally and internationally—to collaborate with clients in solving their problems and achieving their goals. It thrills me to see a blank canvas (an empty word processor, that is) transform into a masterpiece (blogs, ads, social media posts, newsletters, name them) that resonates with my audience, whether to motivate, inspire, educate, sell, or simply inform. As a creative, I always strive to produce exquisite outputs that, hopefully, will enrich humanity and the world. Passionate about lifelong growth, my diverse interests lead me to endeavors that aim to leave a lasting impact. When not glued to my computer screen crafting content, you can find me engaged with other projects that feed my eclectic self or simply hanging out with the people I care about.

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Built for Growth. Backed by 25 Years of Trust.

For over two decades, LOJO has been a trusted partner to hundreds of businesses just like yours. Whether working directly with owners, managers, teams, or boards of directors, our goal remains the same: to be a reliable and results-driven asset to your business.

Over the years, we’ve carefully built a team of experts—each selected for their unique skills, strengths, and personalities. Our clients choose LOJO because they know we genuinely care about their success.

And after 25 years of helping businesses grow, we’re more committed than ever.

Built for Growth. Backed by 25 Years of Trust.

For over two decades, LOJO has been a trusted partner to hundreds of businesses just like yours. Whether working directly with owners, managers, teams, or boards of directors, our goal remains the same: to be a reliable and results-driven asset to your business.

Over the years, we’ve carefully built a team of experts—each selected for their unique skills, strengths, and personalities. Our clients choose LOJO because they know we genuinely care about their success.

And after 25 years of helping businesses grow, we’re more committed than ever.

Matthew Rogers, President

iProspect Check

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

Matthew Rogers, President

iProspect Check

The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."

Jon Crosby, Founder

Dazil