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Small Business Webinars for Success: Expert Advice & Practical Tips

June 09, 2024•3 min read

LOJO Marketing has recently launched Small Business Webinars, a FREE program to support small businesses. Our aim is to create a space where you can learn from experts, share ideas, and connect with other entrepreneurs.

Interactive and Informative Sessions

Our webinars are not your typical workshops. We focus on interactive sessions, live demos, and practical tips to help you succeed. We cover a range of topics, from marketing and sales strategies to productivity tools and software, and will continue to do so.

Over the past few months, we’ve hosted the following webinar topics:

1. Virtual Assistant/AI Chatbot

Virtual Assistant/AI Chatbot Webinar Recap

We explored the advantages of using an AI Chatbot for small businesses and learned how it can communicate with customers, offer personalized support, and schedule appointments. We also demo-ed the process of developing and training a chatbot, including outlining your FAQs in a Google Doc, training the bot, configuring intents, and adjusting settings.

Click here to access the replay.

2. Growing Google Reviews

Growing Google Reviews Webinar Recap

We discussed the importance of Google Reviews in boosting your online reputation and strategies for obtaining more positive reviews. Tricks for automating review requests at crucial customer lifecycle points were also shared, plus a demo of software that can make the process more efficient.

Click here to access the replay.

3. Maximizing Google Ads: Forecasting ROI Without Spending a Dime

Maximizing Google Ads Webinar Recap

We covered the basics of Google Ads, how to calculate ROI, and enhance ad effectiveness. And of course, a step-by-step demo of the Keyword Planner and forecasting tools!

Click here to access the replay.

4. Email Marketing Magic: Boosting Sales With Dynamic Campaigns

Email Marketing Magic Webinar Recap

We learned that email is not dead—it’s a marketing strategy that results in the best ROI. We delved into the benefits of email marketing and discovered how to automate campaigns for maximum efficiency. On the practical side, we learned how to create dynamic custom lists and effectively target audiences through a demo of software that can greatly enhance email campaigns.

Click here to access the replay.

5. Membership Mastery: Building Loyal Communities

Membership Mastery Webinar Recap

We’ve taught strategies for creating an irresistible membership offer, launching successful membership sites and courses, and maximizing opportunities for monetization. And like in previous ones, we did a demo of software that can revolutionize customer interaction!

Click here to access the replay.

Let Us Know Where You Need Help

Our team is always looking for ways to improve and expand our webinar program. So pease feel to reach out if you have specific topics that you would like to be covered in our future sessions.

Your input is important to us, and we want to make sure that our webinars (or our endeavors, in general) always meet the needs and interests of our audience.

Click here to share your workshop ideas.

Empower Your Business With LOJO Marketing: Free Webinar Replays and Expert Consultation Available!

We are happy to keep supporting small businesses through our Small Business Webinars. If you missed any of our webinars or want to review any of the sessions, you can always watch the replays at your convenience and for FREE!

Finally, if you need assistance reaching your business goals, our expert team at LOJO Marketing can help. We’ve been in the business of guiding businesses in marketing, website technologies, and branding for almost two decades. As your partner, we’re committed to providing exceptional services and outputs to grow your business.

Schedule a free 10-minute impact call today to get started.

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Diana Buenaobra

That girl who’s always carried a notebook and pen wherever she went, that student who always volunteered to recite her assignments in English class—yep, that was me; guilty as charged! I grew up treating writing as my best friend: my refuge, my go-to, the one who knows my uncensored thoughts. A few decades later, I find myself translating the very thing I love into my profession, creating compelling content for various purposes. I use my rich background in academia, government, private institutions, non-profit organizations, and startups—locally and internationally—to collaborate with clients in solving their problems and achieving their goals. It thrills me to see a blank canvas (an empty word processor, that is) transform into a masterpiece (blogs, ads, social media posts, newsletters, name them) that resonates with my audience, whether to motivate, inspire, educate, sell, or simply inform. As a creative, I always strive to produce exquisite outputs that, hopefully, will enrich humanity and the world. Passionate about lifelong growth, my diverse interests lead me to endeavors that aim to leave a lasting impact. When not glued to my computer screen crafting content, you can find me engaged with other projects that feed my eclectic self or simply hanging out with the people I care about.

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