TO LEARN IS TO GROW
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We do our research and publish our results. Should probably call this the Growing Center.
What Happens After the Click? Building a Lead Gen System
You’re paying for ads, and inquiries are coming in. But when those inquiries aren’t turning into customers, it can be hard to know what needs to change.
In this Community Connect session with GrowthGenie360, we explore how a lead generation system connects advertising, follow-up, and sales. The conversation looks at what happens after someone expresses interest and how businesses can give each opportunity the attention it deserves.
Here are a few highlights from the discussion:
The seven parts of a lead generation system. Speaker Stephen Platte from LOJO Marketing walks through attracting, capturing, responding, nurturing, tracking, converting, and measuring—and how these steps work together.
Why response time matters. Reaching out while an inquiry is fresh helps keep the conversation moving. The session covers ways automation can support that first response when your team is busy.
What to do when someone doesn’t respond. A missed call or delayed decision is a reason to have a follow-up plan. Reminders and thoughtful messages can help you stay in touch.
Which results to track. Appointments, proposals, customers, and revenue help explain what your advertising investment is producing and where prospects may be getting stuck.
How GrowthGenie360 supports the process. The discussion explores how lead capture, automated follow-up, and opportunity tracking can work together, with intentional setup and clear responsibilities.
One practical takeaway: improving how you handle existing inquiries may help you get more value from the marketing you’re already doing.
Whether you’re considering paid ads or reviewing a campaign that’s already running, this session offers a useful starting point for understanding your next steps.
Need help turning more leads into customers?
If you’re unsure where leads are getting stuck, let’s talk through your current process and identify a practical next step.
Built for Growth. Backed by 25 Years of Trust.
For over two decades, LOJO has been a trusted partner to hundreds of businesses just like yours. Whether working directly with owners, managers, teams, or boards of directors, our goal remains the same: to be a reliable and results-driven asset to your business.
Over the years, we’ve carefully built a team of experts—each selected for their unique skills, strengths, and personalities. Our clients choose LOJO because they know we genuinely care about their success.
And after 25 years of helping businesses grow, we’re more committed than ever.
Built for Growth. Backed by 25 Years of Trust.
For over two decades, LOJO has been a trusted partner to hundreds of businesses just like yours. Whether working directly with owners, managers, teams, or boards of directors, our goal remains the same: to be a reliable and results-driven asset to your business.
Over the years, we’ve carefully built a team of experts—each selected for their unique skills, strengths, and personalities. Our clients choose LOJO because they know we genuinely care about their success.
And after 25 years of helping businesses grow, we’re more committed than ever.
Matthew Rogers, President
iProspect Check
After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.
He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.
Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.
His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."
After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.
He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.
Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.
His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."
Matthew Rogers, President
iProspect Check
The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."
Jon Crosby, Founder
Dazil
