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Our intent is to help businesses launch their marketing to new heights.
Logo Design: The Ultimate Guide
Create a logo design that captures the essence of your business. Nothing is static in business–consumer sentiments change, industry landscape evolves, and innovators continuously churn out new technologies. Hence, companies need to redesign their logo to show people that they are constantly adapting to the modern world. Logo design and redesign is also important if your […]
Top 10 SEO Tools for Business Owners
Here is our list of top 10 SEO tools for business. While many of them come in free versions, some are only available in paid packages. In the simplest terms, search engine optimization or SEO is the process of improving the quantity and quality of website traffic, making it easy for consumers to see your […]
How to Use Instagram Stories for Your Business
Here, we explain how you can use Instagram Stories for your business. We also provide some tips on how to grow your IG followers in a short period of time. Instagram is one of the most popular social media networks, with over 1.074 billion active users who spend an average of 53 minutes a day […]
Facebook Ad Campaign Guide for Small Businesses
With this Facebook Ad campaign guide, small businesses can boost their brand awareness and reach their target audience even on a small budget. What Is a Facebook Ad Campaign? Facebook is the world’s biggest social media network, with around 2.89 billion active users in the second quarter of 2021. During the same period, roughly 10 […]
Google Ads Vs. Facebook Ads: Which One to Choose?
Google Ads and Facebook Ads are the most popular paid advertising platforms because of their reach, powerful analytics, and impressive conversions. But which one can deliver the best ROI? While Google Ads and Facebook Ads are often pitted against each other, they are actually complementary because of their unique strengths and benefits. Additionally, they target […]
Quick Guide to Social Media Marketing for Small Businesses
Here is the list of the most powerful social media marketing platforms for small businesses, their benefits, and their “core” purpose. Social media marketing provides unique advantages to local and small businesses: The platform is a great way to engage with their target customers, including location audiences. However, there is a fine line between self-promotion […]
Top 10 LinkedIn Marketing Hacks to Grow Your Business
Here is the top 10 list of LinkedIn marketing hacks that can help you connect with potential business partners and clients and ultimately grow your company. LinkedIn is an excellent social media platform to build credibility, engage with your audience, and create a meaningful network. These are the other benefits of using this unique marketing […]
Common Facebook Myths that Can Hurt Your Brand
We debunk some of the most common Facebook myths that can hurt your brand and cause you to spend more than necessary for your paid ads. Facebook Ads provide some unique advantages not found in other paid ads platforms. For instance, the setting allows brands to micro-target an audience and re-market to users who have […]
Instagram Vs. TikTok: Algorithm, Content Delivery, and Features
We explain the difference between Instagram and TikTok in terms of their algorithm, content delivery, and features. TikTok has more than 689 million active users (January 2021 report), a number projected to reach around 2 billion by the end of the year. And with this sudden rise to fame, which the COVID-19 pandemic is partly […]
Complete Guide to LinkedIn Ad Campaign
This is a complete guide to LinkedIn ad campaigns and the different types of ad placements and formats you have to keep in mind. LinkedIn is a social media platform that is more associated with recruitment and professional networking. However, many businesses are not aware that this can also serve as a marketing and advertising […]
