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Our intent is to help businesses launch their marketing to new heights.
This list of guidelines can help you create PPC ads that are effective, affordable, and above all, sales driven. Why Use PPC Ads? Many local businesses shun pay-per-click advertising, thinking that this digital marketing strategy is too expensive for their “small” operation. But on the contrary, PPC is a cost-effective way to drive sales and […]
We compare Wix and WordPress to help you choose the best CMS for your business. We also include their pros and cons to help you make an informed decision. While WordPress remains the most commonly used content management system, some users are shifting to CMS platforms with a lighter learning curve. This is not to […]
We compare WordPress and Squarespace so you can decide which content management system is ideal for your growing business. WordPress Vs. Squarespace: Which CMS Is Ideal for a Growing Business? WordPress is the world’s most popular content management system, powering up to 62% of all CMS-built websites and accounting for 40% of the entire Web. […]
We explain how local SEO can help small businesses grow and the tips and tricks to improve your local search ranking. Why Local SEO Is Important for Small Businesses? The internet has leveled the playing field for small businesses, particularly those serving niche markets and local communities. In fact, a recent study showed that about […]
We explain how Google Autocomplete works and how you can use it for content creation, SEO, and keyword search. Have you seen the meme stating that Google is obviously a girl because it won’t let you finish your sentence without suggesting other ideas? But, of course, this banter doesn’t give justice to the AI algorithm […]
Create an effective content marketing strategy to educate and entertain your target customers rather than blatantly sell them your product. “If you fail to plan, you plan to fail.” This quote by Benjamin Franklin perfectly captures the importance of creating a concrete plan, which gives you more control and more choices, rather than leaving things up […]
To run a successful Facebook Ad campaign, you have to know the fundamental factors that can help you reach your target audience without going over budget. Facebook is the world’s biggest social network site, with around 2.85 billion monthly active users as of the first quarter of 2021, according to a Statista report. And with […]
Website maintenance can help small businesses boost their online presence and ultimately grow their customer base and sales. The vast majority of US shoppers, or 87%, conducted online searches before they “considered” or bought a product, as suggested by a 2018 Salesforce research. Despite the consumers’ prevalent use of the Internet, it is surprising that […]
Here is the list of the most common branding mistakes that can ruin your business. The most common branding mistake stems from the fact that many people think that a brand is just a logo or any graphic representation of a business. From a superficial perspective, a brand is a name, a logo, a catchy […]
A social media calendar can help you keep track of your content marketing efforts, plus it can make it easy for your team to produce and publish content consistently. Table of Contents What Is a Social Media Calendar? Having a social media calendar can help you organize and keep track of your marketing efforts, plus […]