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Small Business Webinars for Success: Expert Advice & Practical Tips

Marketing

June 09, 2024•3 min read

LOJO Marketing has recently launched Small Business Webinars, a FREE program to support small businesses. Our aim is to create a space where you can learn from experts, share ideas, and connect with other entrepreneurs.

Interactive and Informative Sessions

Our webinars are not your typical workshops. We focus on interactive sessions, live demos, and practical tips to help you succeed. We cover a range of topics, from marketing and sales strategies to productivity tools and software, and will continue to do so.

Over the past few months, we’ve hosted the following webinar topics:

1. Virtual Assistant/AI Chatbot

Virtual Assistant/AI Chatbot Webinar Recap

We explored the advantages of using an AI Chatbot for small businesses and learned how it can communicate with customers, offer personalized support, and schedule appointments. We also demo-ed the process of developing and training a chatbot, including outlining your FAQs in a Google Doc, training the bot, configuring intents, and adjusting settings.

Click here to access the replay.

2. Growing Google Reviews

We discussed the importance of Google Reviews in boosting your online reputation and strategies for obtaining more positive reviews. Tricks for automating review requests at crucial customer lifecycle points were also shared, plus a demo of software that can make the process more efficient.

Click here to access the replay.

3. Maximizing Google Ads: Forecasting ROI Without Spending a Dime

We covered the basics of Google Ads, how to calculate ROI, and enhance ad effectiveness. And of course, a step-by-step demo of the Keyword Planner and forecasting tools!

Click here to access the replay.

4. Email Marketing Magic: Boosting Sales With Dynamic Campaigns

We learned that email is not dead—it’s a marketing strategy that results in the best ROI. We delved into the benefits of email marketing and discovered how to automate campaigns for maximum efficiency. On the practical side, we learned how to create dynamic custom lists and effectively target audiences through a demo of software that can greatly enhance email campaigns.

Click here to access the replay.

5. Membership Mastery: Building Loyal Communities

We’ve taught strategies for creating an irresistible membership offer, launching successful membership sites and courses, and maximizing opportunities for monetization. And like in previous ones, we did a demo of software that can revolutionize customer interaction!

Click here to access the replay.

Let Us Know Where You Need Help

Our team is always looking for ways to improve and expand our webinar program. So pease feel to reach out if you have specific topics that you would like to be covered in our future sessions.

Your input is important to us, and we want to make sure that our webinars (or our endeavors, in general) always meet the needs and interests of our audience.

Click here to share your workshop ideas.

Empower Your Business With LOJO Marketing: Free Webinar Replays and Expert Consultation Available!

We are happy to keep supporting small businesses through our Small Business Webinars. If you missed any of our webinars or want to review any of the sessions, you can always watch the replays at your convenience and for FREE!

Finally, if you need assistance reaching your business goals, our expert team at LOJO Marketing can help. We’ve been in the business of guiding businesses in marketing, website technologies, and branding for almost two decades. As your partner, we’re committed to providing exceptional services and outputs to grow your business.

Schedule a free 10-minute impact call today to get started.

small business webinarsLOJO Marketing

Diana Buenaobra

That girl who’s always carried a notebook and pen wherever she went, that student who always volunteered to recite her assignments in English class—yep, that was me; guilty as charged! I grew up treating writing as my best friend: my refuge, my go-to, the one who knows my uncensored thoughts. A few decades later, I find myself translating the very thing I love into my profession, creating compelling content for various purposes. I use my rich background in academia, government, private institutions, non-profit organizations, and startups—locally and internationally—to collaborate with clients in solving their problems and achieving their goals. It thrills me to see a blank canvas (an empty word processor, that is) transform into a masterpiece (blogs, ads, social media posts, newsletters, name them) that resonates with my audience, whether to motivate, inspire, educate, sell, or simply inform. As a creative, I always strive to produce exquisite outputs that, hopefully, will enrich humanity and the world. Passionate about lifelong growth, my diverse interests lead me to endeavors that aim to leave a lasting impact. When not glued to my computer screen crafting content, you can find me engaged with other projects that feed my eclectic self or simply hanging out with the people I care about.

Back to Blog

Small Business Webinars for Success: Expert Advice & Practical Tips

Marketing

June 09, 2024•3 min read

LOJO Marketing has recently launched Small Business Webinars, a FREE program to support small businesses. Our aim is to create a space where you can learn from experts, share ideas, and connect with other entrepreneurs.

Interactive and Informative Sessions

Our webinars are not your typical workshops. We focus on interactive sessions, live demos, and practical tips to help you succeed. We cover a range of topics, from marketing and sales strategies to productivity tools and software, and will continue to do so.

Over the past few months, we’ve hosted the following webinar topics:

1. Virtual Assistant/AI Chatbot

We explored the advantages of using an AI Chatbot for small businesses and learned how it can communicate with customers, offer personalized support, and schedule appointments. We also demo-ed the process of developing and training a chatbot, including outlining your FAQs in a Google Doc, training the bot, configuring intents, and adjusting settings.

Click here to access the replay.

2. Growing Google Reviews

We discussed the importance of Google Reviews in boosting your online reputation and strategies for obtaining more positive reviews. Tricks for automating review requests at crucial customer lifecycle points were also shared, plus a demo of software that can make the process more efficient.

Click here to access the replay.

3. Maximizing Google Ads: Forecasting ROI Without Spending a Dime

We covered the basics of Google Ads, how to calculate ROI, and enhance ad effectiveness. And of course, a step-by-step demo of the Keyword Planner and forecasting tools!

Click here to access the replay.

4. Email Marketing Magic: Boosting Sales With Dynamic Campaigns

We learned that email is not dead—it’s a marketing strategy that results in the best ROI. We delved into the benefits of email marketing and discovered how to automate campaigns for maximum efficiency. On the practical side, we learned how to create dynamic custom lists and effectively target audiences through a demo of software that can greatly enhance email campaigns.

Click here to access the replay.

5. Membership Mastery: Building Loyal Communities

We’ve taught strategies for creating an irresistible membership offer, launching successful membership sites and courses, and maximizing opportunities for monetization. And like in previous ones, we did a demo of software that can revolutionize customer interaction!

Click here to access the replay.

Let Us Know Where You Need Help

Our team is always looking for ways to improve and expand our webinar program. So pease feel to reach out if you have specific topics that you would like to be covered in our future sessions.

Your input is important to us, and we want to make sure that our webinars (or our endeavors, in general) always meet the needs and interests of our audience.

Click here to share your workshop ideas.

Empower Your Business With LOJO Marketing: Free Webinar Replays and Expert Consultation Available!

We are happy to keep supporting small businesses through our Small Business Webinars. If you missed any of our webinars or want to review any of the sessions, you can always watch the replays at your convenience and for FREE!

Finally, if you need assistance reaching your business goals, our expert team at LOJO Marketing can help. We’ve been in the business of guiding businesses in marketing, website technologies, and branding for almost two decades. As your partner, we’re committed to providing exceptional services and outputs to grow your business.

Schedule a free 10-minute impact call today to get started.

small business webinarsLOJO Marketing

Diana Buenaobra

That girl who’s always carried a notebook and pen wherever she went, that student who always volunteered to recite her assignments in English class—yep, that was me; guilty as charged! I grew up treating writing as my best friend: my refuge, my go-to, the one who knows my uncensored thoughts. A few decades later, I find myself translating the very thing I love into my profession, creating compelling content for various purposes. I use my rich background in academia, government, private institutions, non-profit organizations, and startups—locally and internationally—to collaborate with clients in solving their problems and achieving their goals. It thrills me to see a blank canvas (an empty word processor, that is) transform into a masterpiece (blogs, ads, social media posts, newsletters, name them) that resonates with my audience, whether to motivate, inspire, educate, sell, or simply inform. As a creative, I always strive to produce exquisite outputs that, hopefully, will enrich humanity and the world. Passionate about lifelong growth, my diverse interests lead me to endeavors that aim to leave a lasting impact. When not glued to my computer screen crafting content, you can find me engaged with other projects that feed my eclectic self or simply hanging out with the people I care about.

Back to Blog

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Matthew Rogers, President

iProspect Check

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

Matthew Rogers, President

iProspect Check

The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."