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Article Cover Image (GrowthGenie360's Community Connect Session with Stephen Platte - Aug 2026)

What Happens After the Click? Building a Lead Gen System

Marketing
August 19, 2026•1 min read

You’re paying for ads, and inquiries are coming in. But when those inquiries aren’t turning into customers, it can be hard to know what needs to change.

In this Community Connect session with GrowthGenie360, we explore how a lead generation system connects advertising, follow-up, and sales. The conversation looks at what happens after someone expresses interest and how businesses can give each opportunity the attention it deserves.

Here are a few highlights from the discussion:

  • The seven parts of a lead generation system. Speaker Stephen Platte from LOJO Marketing walks through attracting, capturing, responding, nurturing, tracking, converting, and measuring—and how these steps work together.

  • Why response time matters. Reaching out while an inquiry is fresh helps keep the conversation moving. The session covers ways automation can support that first response when your team is busy.

  • What to do when someone doesn’t respond. A missed call or delayed decision is a reason to have a follow-up plan. Reminders and thoughtful messages can help you stay in touch.

  • Which results to track. Appointments, proposals, customers, and revenue help explain what your advertising investment is producing and where prospects may be getting stuck.

  • How GrowthGenie360 supports the process. The discussion explores how lead capture, automated follow-up, and opportunity tracking can work together, with intentional setup and clear responsibilities.

One practical takeaway: improving how you handle existing inquiries may help you get more value from the marketing you’re already doing.

Whether you’re considering paid ads or reviewing a campaign that’s already running, this session offers a useful starting point for understanding your next steps.

Need help turning more leads into customers?

If you’re unsure where leads are getting stuck, let’s talk through your current process and identify a practical next step.

Book a call with LOJO Marketing.

lead generationpaid ads
Diana Buenaobra

Diana Buenaobra

That girl who’s always carried a notebook and pen wherever she went, that student who always volunteered to recite her assignments in English class—yep, that was me; guilty as charged! I grew up treating writing as my best friend: my refuge, my go-to, the one who knows my uncensored thoughts. A few decades later, I find myself translating the very thing I love into my profession, creating compelling content for various purposes. I use my rich background in academia, government, private institutions, non-profit organizations, and startups—locally and internationally—to collaborate with clients in solving their problems and achieving their goals. It thrills me to see a blank canvas (an empty word processor, that is) transform into a masterpiece (blogs, ads, social media posts, newsletters, name them) that resonates with my audience, whether to motivate, inspire, educate, sell, or simply inform. As a creative, I always strive to produce exquisite outputs that, hopefully, will enrich humanity and the world. Passionate about lifelong growth, my diverse interests lead me to endeavors that aim to leave a lasting impact. When not glued to my computer screen crafting content, you can find me engaged with other projects that feed my eclectic self or simply hanging out with the people I care about.

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