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Design Metaphors – Racing

September 19, 20163 min read

Lately I’ve been playing a certain racecar video game extensively, and it got me thinking about how many similarities web design, web development, and online marketing have with the aspects of automotive racing. Running a business is just like being a racecar driver. And here is my metaphor.

Before you can enter a race, you have to have a racecar, assuming we’re talking about automobile racing. You can buy one, or build one. If you build one it will be everything you ever wanted in a racecar, and if you buy a pre-built one it will be quick and painless in the short-run but you may lack appreciation for the process, and you won’t have the same intimate knowledge of your vehicle as you would if you had the experience of building it yourself. And when I say build, I also mean having one built for you, because not all racecar drivers are also expert mechanics. Once your car is tuned and ready to race it will be a hard battle to win against the seasoned competitors also on the track.

Business is a race as well, and your marketplace is the racetrack; It’s always a gamble to enter a race. Many businesses fail early-on and the unfortunate truth is that they usually don’t get a second chance. If the racecar were your company’s website, then the fine tuning needed to win the race would be revising your content, entering effective keyword metadata, customizing your website’s programming, etc. Your website will take constant maintenance in order for it to fully function properly, just like a racecar needs constant tire rotation, lubrication, engine optimization, and more. And if you want to compete to be the best in your field, you’ve got to be inventive, constantly changing your marketing strategies, because your opponents also wants to be #1.

In a race, the smallest, most insignificant error can cost you your place. If you are too aggressive in a turn, if you are too cautious and take it too slow, or if you’re too eager and reckless and let your tires spin out of control, there’s always someone right behind you ready to pick up the pace and take your place. Being the best means making as few mistakes as possible. When running a website, mistakes happen, viruses and malware happen, even spelling errors can cost you. Do what you can to minimize your mistakes. If you can manage that, then the only thing between you and your gold prize is how well your car performs. Technology advances every year, methods change, and if you let your website (your racecar) remain stagnant, you will not stay on top long. Click here to read more about cleaning service anchorage ak.

I could get into greater detail of the meaning of this metaphor, like, what if a bug splatters on the windshield, what would that mean for a website? And I could say that the bug represents a bad comment a user left, and you can either ignore it, let it distract you and cost you time, or use the tools at your disposal like windshield wipers at the risk of it smearing or reducing your aerodynamics. But the fundamentals are what’s important here, your car being a website, the track being an online marketplace, and all the work you put into your car being your digital marketing efforts and website customization.

A website requires fine tuning, responsive handling, and an expert team providing top notch maintenance. You need a well-built and modified monster to give you the advantage needed to win in the marketplace of business.

Stay Creative,

Jay Kelly
Creative Lead, LOJO

blog author image

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

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blog image

Design Metaphors – Racing

September 19, 20163 min read

Lately I’ve been playing a certain racecar video game extensively, and it got me thinking about how many similarities web design, web development, and online marketing have with the aspects of automotive racing. Running a business is just like being a racecar driver. And here is my metaphor.

Before you can enter a race, you have to have a racecar, assuming we’re talking about automobile racing. You can buy one, or build one. If you build one it will be everything you ever wanted in a racecar, and if you buy a pre-built one it will be quick and painless in the short-run but you may lack appreciation for the process, and you won’t have the same intimate knowledge of your vehicle as you would if you had the experience of building it yourself. And when I say build, I also mean having one built for you, because not all racecar drivers are also expert mechanics. Once your car is tuned and ready to race it will be a hard battle to win against the seasoned competitors also on the track.

Business is a race as well, and your marketplace is the racetrack; It’s always a gamble to enter a race. Many businesses fail early-on and the unfortunate truth is that they usually don’t get a second chance. If the racecar were your company’s website, then the fine tuning needed to win the race would be revising your content, entering effective keyword metadata, customizing your website’s programming, etc. Your website will take constant maintenance in order for it to fully function properly, just like a racecar needs constant tire rotation, lubrication, engine optimization, and more. And if you want to compete to be the best in your field, you’ve got to be inventive, constantly changing your marketing strategies, because your opponents also wants to be #1.

In a race, the smallest, most insignificant error can cost you your place. If you are too aggressive in a turn, if you are too cautious and take it too slow, or if you’re too eager and reckless and let your tires spin out of control, there’s always someone right behind you ready to pick up the pace and take your place. Being the best means making as few mistakes as possible. When running a website, mistakes happen, viruses and malware happen, even spelling errors can cost you. Do what you can to minimize your mistakes. If you can manage that, then the only thing between you and your gold prize is how well your car performs. Technology advances every year, methods change, and if you let your website (your racecar) remain stagnant, you will not stay on top long. Click here to read more about cleaning service anchorage ak.

I could get into greater detail of the meaning of this metaphor, like, what if a bug splatters on the windshield, what would that mean for a website? And I could say that the bug represents a bad comment a user left, and you can either ignore it, let it distract you and cost you time, or use the tools at your disposal like windshield wipers at the risk of it smearing or reducing your aerodynamics. But the fundamentals are what’s important here, your car being a website, the track being an online marketplace, and all the work you put into your car being your digital marketing efforts and website customization.

A website requires fine tuning, responsive handling, and an expert team providing top notch maintenance. You need a well-built and modified monster to give you the advantage needed to win in the marketplace of business.

Stay Creative,

Jay Kelly
Creative Lead, LOJO

blog author image

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

Back to Blog

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Matthew Rogers, President

iProspect Check

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

Matthew Rogers, President

iProspect Check

The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."

Jon Crosby, Founder

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