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5 Things your Website is Missing
You could be losing traffic due to missing elements in your website; find out what those elements are and make sure your website is up to par!
Have you ever visited a website looking for specific information about a company or a product, only to be disappointed when you can’t find what you’re looking for and ultimately leave the page? If you’re a business owner and this is a reoccurring theme for visitors to your website, you are very likely to lose traffic by the day.
What drives people to leave a site so quickly after having landed on it? It’s often something as simple as not having the right contact information available for a visitor to find that makes them click elsewhere. The bottom line is this: there are crucial components that a traffic-generating website has that you could be missing from your website right now. But fear not, because we’ve made it easy for you to fix those potential problems by putting together a simple list of 5 things your website is missing, so check out the list below and get started with improving your website today!
Contact Info: We mentioned it earlier but that’s only because we can’t overstate how important it is to have your company’s correct contact information easily accessible on the homepage of your website. It’s also recommended to have a page devoted specifically to more detailed contact information, but since your homepage is often the first time people will encounter your page, having that contact information clearly visible is vital for maintaining steady traffic flow.
Social Media Components: If you aren’t engaging in some form of social media than not only is your website losing traffic, but your business is losing customers as well. And social media is all about quality, not quantity so don’t make the mistake of assuming you need to be engaged on every single platform; rather, it’s a smart idea to have ways for visitors to access one or more of the social media outlets your business uses, be it Facebook, Twitter, or Instagram, on your website.
If you are not currently on any of these platforms, now is the time to think about doing so! Many businesses are surprised by how much traffic a website can generate after strategically engaging in their social media accounts.
An ‘About Us’ Page: Yes, people still do indeed read those pages on websites, and for good reason too; an ‘About Us’ page gives visitors and potential customers a way to get to know more about your business and it’s history, thus giving them all the more opportunity to have a way of connecting to your brand.
Reviews/testimonials from past or current clients: Sometimes it’s okay to brag, or at least have your customers do it for you. When considering whether or not to do business with a company, many consumers want to see what their previous customers have had to say through reviews and testimonials made available on their website. Believe it or not, you really could be losing traffic due to something as minor as not having enough testimonials from previous clients indicating how satisfied they were with you and your company.
Call to action: In addition to providing the greatest potential for leads, Calls to Action are key when it comes to generating traffic for your website. The Call to Action of a site or page is where you have the opportunity to collect contact information from the visitor in exchange for some type of offer, say a free eBook download or other valuable offers, thus giving you the opportunity to connect with them in the future. Calls to Action are both, directly and indirectly, related to traffic (or the lack of it), and missing even one chance at a Call to Action is a big missed opportunity.
Written by Cassie Sohn
5 Things your Website is Missing
You could be losing traffic due to missing elements in your website; find out what those elements are and make sure your website is up to par!
Have you ever visited a website looking for specific information about a company or a product, only to be disappointed when you can’t find what you’re looking for and ultimately leave the page? If you’re a business owner and this is a reoccurring theme for visitors to your website, you are very likely to lose traffic by the day.
What drives people to leave a site so quickly after having landed on it? It’s often something as simple as not having the right contact information available for a visitor to find that makes them click elsewhere. The bottom line is this: there are crucial components that a traffic-generating website has that you could be missing from your website right now. But fear not, because we’ve made it easy for you to fix those potential problems by putting together a simple list of 5 things your website is missing, so check out the list below and get started with improving your website today!
Contact Info: We mentioned it earlier but that’s only because we can’t overstate how important it is to have your company’s correct contact information easily accessible on the homepage of your website. It’s also recommended to have a page devoted specifically to more detailed contact information, but since your homepage is often the first time people will encounter your page, having that contact information clearly visible is vital for maintaining steady traffic flow.
Social Media Components: If you aren’t engaging in some form of social media than not only is your website losing traffic, but your business is losing customers as well. And social media is all about quality, not quantity so don’t make the mistake of assuming you need to be engaged on every single platform; rather, it’s a smart idea to have ways for visitors to access one or more of the social media outlets your business uses, be it Facebook, Twitter, or Instagram, on your website.
If you are not currently on any of these platforms, now is the time to think about doing so! Many businesses are surprised by how much traffic a website can generate after strategically engaging in their social media accounts.
An ‘About Us’ Page: Yes, people still do indeed read those pages on websites, and for good reason too; an ‘About Us’ page gives visitors and potential customers a way to get to know more about your business and it’s history, thus giving them all the more opportunity to have a way of connecting to your brand.
Reviews/testimonials from past or current clients: Sometimes it’s okay to brag, or at least have your customers do it for you. When considering whether or not to do business with a company, many consumers want to see what their previous customers have had to say through reviews and testimonials made available on their website. Believe it or not, you really could be losing traffic due to something as minor as not having enough testimonials from previous clients indicating how satisfied they were with you and your company.
Call to action: In addition to providing the greatest potential for leads, Calls to Action are key when it comes to generating traffic for your website. The Call to Action of a site or page is where you have the opportunity to collect contact information from the visitor in exchange for some type of offer, say a free eBook download or other valuable offers, thus giving you the opportunity to connect with them in the future. Calls to Action are both, directly and indirectly, related to traffic (or the lack of it), and missing even one chance at a Call to Action is a big missed opportunity.
Written by Cassie Sohn
Growing Businesses Since 2008
We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.
Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.
Growing Businesses Since 2008
We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.
Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.
Matthew Rogers, President
iProspect Check
After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.
He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.
Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.
His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."
After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.
He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.
Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.
His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."
Matthew Rogers, President
iProspect Check
The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."
Jon Crosby, Founder
Dazil
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