Marketing is an ever-changing field of practice. Marketing has fads and styles that are all the rage one season and then, could be considered detrimental the very next season. Why is this the case? Why can’t the same practices that you learned about fifteen years ago in your Marketing 101 class still be used today? […]
In the ancient script of the book The Art of War, General Sun Tzu wrote, “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither […]
There are so many questions when it comes to Marketing. Do I need it? Why would I need it? Will I get a ROI? How do I know if it’s the right decision for me? Well you’re not alone. Most companies struggle with what type of marketing will work the best for their company. The […]
What do we know about the internet? It acts like the force having a light side and a dark side while holding our universe together. Okay, so maybe holding the universe together was a bit of a stretch, but out of the 7.5 billion people that live on this planet, 49.7 percent of them use […]
There are currently, as of March 2017, 7,519,028,970 people on earth. Out of those 7+ Trillion people, 3,739,698,500 of them use the internet. If we take this a step further, this year there are 4.77 Billion mobile phone users worldwide, and that number is increasing daily. 58.9% of those mobile phone users accessed the Internet […]
To contemplate if you need Web Hosting or not, first you need to know exactly what it is. For companies or individuals with a Web site, a host is a computer with a Web server that serves the pages for one or more Web sites. A host can also be the company that provides that […]
PPC advertising has the potential to gain you thousands of high quality traffic to your website. But what exactly is PPC? PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather […]
If you’ve never had a website, never heard of WordPress, or only ever use computers for email or browsing online, building a website can seem like a pretty daunting feat. You may not know how hosting works, or what a domain is, or any of the other website vocabulary terms for that matter, but I’m […]
When we talk about SEO in the context of inbound marketing, what we are really discussing is Search Engine Optimization or the various techniques and methods a website uses to attract traffic or visits from search engines like Google, Yahoo, and Bing. Search engines are designed with the specific purpose of looking for websites that contain […]
Search engine optimization is a critical component of your business’s online marketing strategy and overall branding efforts, but the end result of receiving a high rank on search engines for keywords isn’t the only part of SEO that you should be focusing on. Read ahead for leading tips on the various ways you can boost […]
