When most marketers or business owners think of advertising online, the two main sources which come to mind are Facebook Ads and Google AdWords, and we usually assume that one of them must be inherently superior to the other. Well, we are here to tell you that this is not the case; in fact, the use of either (or both) Facebook Ads and Google AdWords can be a part of a successful online advertising campaign for businesses of all types and budget sizes.
‘Paid Social’ and ‘Paid Search’
Facebook has the highest number of monthly active users (MAU’s) of any social networking site in the world so it’s no surprise that businesses have tapped into the potential advertising market of such a powerful resource. Facebook Ads fall under the category of ‘paid social’, or paying to advertise on social media, and works by targeting customers based on their online behavior.
Essentially, this means that users can find businesses online according to their own personal information, search history, and other important Facebook user data that helps Facebook’s algorithm find relevant content.
Google Adwords is also known as a ‘paid search’ advertising method and Google AdWords also happens to be the most popular pay-per-click (PPC) advertising platform. The PPC advertising method is when advertisements appear in text-based form to users of search engines (like Google) after typing in a query into the search field, and the advertiser is then charged every time someone clicks on the ad.
In order for their ads to appear, the advertisers must find and bid on the keywords and phrases that they believe their customers would be most likely to type into a search field on Google.
Now that you know the basic difference between Facebook Ads and Google AdWords, let’s take a closer look at how the strengths and weaknesses compare between these two online advertising methods.
Strengths of Facebook Ads
Strengths of Google AdWords
When it comes to deciding which advertising platform will be most effective for your business, it’s important to remember that both methods can be used as part of a successful online marketing strategy for any type of business or brand. And while it’s necessary to be able to compare the basic features of both of these online advertising methods, what it really comes down to is which option makes the most sense for what you are trying to accomplish with a specific campaign or target audience. Don’t forget-Facebook Ads typically help users find your business, while Google AdWords helps your business find new customers.
Published : May 9, 2017