Learning Center

Topic Selection

Google My Business: Local Lead Magnets for Property Management

Eric Lay /// March 1, 2023
The picture is of a man using google my business on google maps to locate a business.

Google My Business is a free tool that helps businesses manage their online presence on Google Search, Google Maps, and Google+.

The goal of the platform is to help you connect with customers and grow your business by using a local lead magnet on Google that lets you share information about your business.

In this guide, we’ll walk through some best practices for managing a Google My Business profile so that you can attract more local leads and achieve better results from your online marketing efforts.

Setting up Your Google My Business Profile

If you don’t have a Google My Business listing, you can claim it: https://business.google.com/dashboard 

To claim your listing, enter the address of your business and click “add.”

If you already have a listing, follow these steps to claim it:

  1. Sign in to your Google My Business account.
  2. Click on Businesses from the menu on the left side of your screen.
  3. From the list of businesses, find yours and click “Claim”.
  4. Verify your business location by following the prompts on the screen to start managing it.

If you’re looking to set up a complete and optimized Google My Business profile, here are the steps you’ll need to follow:

  1. Create a Google My Business account.
  2. Add your business name, address, phone number, and other relevant information.
  3. Upload photos of your business location and service offerings.
  4. Add hours of operation and additional details about your business.
  5. Complete the “About” section.

Optimizing Your Google My Business Profile

The first thing you want to do is make sure that everything on your profile is accurate and updated. This includes the hours of operation, physical address, phone number, and website address.

It’s also important to ensure that you have high-quality images posted on your lead magnets. These will help people find you when searching for local businesses like yours. 

Finally, it’s time for reviews! These are an important part of building trust with potential clients, so highlight the best ones and professionally address the not-so-good ones.

Additional Google My Business Features for Property Management Companies

As a property management company, you’ll want to make sure you’re using these features to their fullest potential:

Google Posts: This tool allows you to share updates and promotions with your customers. You can also use it to respond to reviews and manage comments.

Messaging and Booking Options: Turn on your profile’s “Chat” button so customers can message. This feature notifies you of messages and lets you reply manually. You may also customize automated welcome messages when you’re busy.

Google My Business Insights: This tool lets you track performance metrics about each listing in your directory. You can see how many views each one gets and how many leads it generates

Best Practices for Using Google My Business to Attract Local Leads

There are numerous ways of using GMG lead magnets to attract local clients. One of such is staying up-to-date with Google My Business algorithm changes, You can do this by:

  • Signing up for Google Alerts to stay in the know
  • Investing in high-quality content that speaks to your local audience
  • Following SEO professionals
  • Using the right keywords and hashtags

You may also use Google My Business in conjunction with other online marketing tactics. Follow the following tips for great results:

  • Use social media and email marketing campaigns to drive traffic to your Google page.
  • Ensure each platform has the same categories where your business appears.
  • Ensure all of your social marketing channels have the same logo, colors, and messaging.

Finally, you can use Google My Business to differentiate your property management company from competitors. This can be achieved through:

  • Writing a detailed description of what makes your business unique
  • Posting regular updates about what’s happening in your business
  • Adding a link to an external website, showing your company’s credentials

Conclusion

Google My Business is a powerful lead magnet local tool for building trust, providing visitors a solid impression that results in higher conversion and customer lifetime value. Once you’ve set up the basics, use these pro-tips and tricks to really ramp up your presence. 

If that’s not enough, contact LOJO Marketing at 916-303-4080. We can help you develop a comprehensive and effective strategy to grow your business.