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How do I know I’ve found a reliable marketing agency in Rocklin?

Marketing

April 26, 2017•3 min read

We all know how important marketing your brand can be for your company. Having the right marketing agency to help you can be a make or break decision for your business. How do you know what makes an agency reliable? Here are a few things to look for when shopping around for a marketing agency:

The agency should be creative and innovative for your particular business and within your industry. This means that you want to pick an agency that is in line with what your business is. If you need a really good website set up, you want to go with an agency that has lots of experience in web design. Sometimes just revamping your website can make a huge difference with your customers.
The agency should provide accurate and honest communication back and forth on a regular basis. Eric Lay, CEO/Co-Founder of LOJO has no problem providing clients with his cell number, as he believes in being available to LOJO’s clients as needed. It is of great benefit to have instant access to the team members working on your account.
The agency should promote your business with a variety of methodologies, including SEO, social media and traditional media outlets. Inbound marketing continues to be the most efficient business strategy for marketing businesses online, and applies to almost every element of your presence online. Your agency should be able to Attract, Convert, Close and Delight your customers with the ease of this new marketing strategy.
The agency should always consider your return on investment when making any decisions. The Return On Investment is the basis of all efforts that go into the entire process of helping you promote your brand. The agency you choose should always be thinking about the outcome of any decisions that are made for your gain, not their own.
The agency should supply engaging content that is free of spelling and grammatical errors. Typos, misspelled words and other easily fixed errors are something that a reliable marketing agency should be able to avoid! At LOJO we offer copyediting services as well to make sure that all your content is solid and ready to be displayed to your customers.
The agency should use time wisely and remain on schedule. Time is money and your agency should be able to stay on schedule. Completing tasks on time and helping with time sensitive problems is a way to tell if your agency is up to the task of taking care of you and your business. Having a monthly marketing plan is a great way for the agency to make sure they are providing you with everything necessary, one month at a time, to help your business grow.
BUT…..the agency should also be willing to change and adapt as the situation requires. Life happens and things change. Your agency should be able to understand that sometimes things don’t go exactly as planned, but within reason.

When looking for a reliable marketing agency, make sure they have all the qualities in a partner that you are looking for, and you won’t have to look far in Rocklin!

Written by Kim Ganir

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

Back to Blog

How do I know I’ve found a reliable marketing agency in Rocklin?

Marketing

April 26, 2017•3 min read

We all know how important marketing your brand can be for your company. Having the right marketing agency to help you can be a make or break decision for your business. How do you know what makes an agency reliable? Here are a few things to look for when shopping around for a marketing agency:

The agency should be creative and innovative for your particular business and within your industry. This means that you want to pick an agency that is in line with what your business is. If you need a really good website set up, you want to go with an agency that has lots of experience in web design. Sometimes just revamping your website can make a huge difference with your customers.
The agency should provide accurate and honest communication back and forth on a regular basis. Eric Lay, CEO/Co-Founder of LOJO has no problem providing clients with his cell number, as he believes in being available to LOJO’s clients as needed. It is of great benefit to have instant access to the team members working on your account.
The agency should promote your business with a variety of methodologies, including SEO, social media and traditional media outlets. Inbound marketing continues to be the most efficient business strategy for marketing businesses online, and applies to almost every element of your presence online. Your agency should be able to Attract, Convert, Close and Delight your customers with the ease of this new marketing strategy.
The agency should always consider your return on investment when making any decisions. The Return On Investment is the basis of all efforts that go into the entire process of helping you promote your brand. The agency you choose should always be thinking about the outcome of any decisions that are made for your gain, not their own.
The agency should supply engaging content that is free of spelling and grammatical errors. Typos, misspelled words and other easily fixed errors are something that a reliable marketing agency should be able to avoid! At LOJO we offer copyediting services as well to make sure that all your content is solid and ready to be displayed to your customers.
The agency should use time wisely and remain on schedule. Time is money and your agency should be able to stay on schedule. Completing tasks on time and helping with time sensitive problems is a way to tell if your agency is up to the task of taking care of you and your business. Having a monthly marketing plan is a great way for the agency to make sure they are providing you with everything necessary, one month at a time, to help your business grow.
BUT…..the agency should also be willing to change and adapt as the situation requires. Life happens and things change. Your agency should be able to understand that sometimes things don’t go exactly as planned, but within reason.

When looking for a reliable marketing agency, make sure they have all the qualities in a partner that you are looking for, and you won’t have to look far in Rocklin!

Written by Kim Ganir

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

Back to Blog

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Matthew Rogers, President

iProspect Check

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

Matthew Rogers, President

iProspect Check

The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."