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Is Your Website Serving its Purpose for Your Brand?

December 10, 20184 min read

Is Your Website Serving its Purpose for Your Brand?

Your website is your company’s face when facing your target market online. The website reflects the values and achievements of a company, but, a website can be more than just a place where people go to find your contact information. It could be a means of purchase for your products or even tool for your consumers to talk to you through live chat features or appointment setting. 

Thus, it is a must to constantly ask the question, “Is my website doing its job of contributing to my overall branding?” We’ve compiled some things you need to look out for to answer this question:

  1.       Character

Think of your website as a person that represents your company; an individual that has his or her own qualities, even a gender. If you are a company that repairs vehicles, it makes sense to build a character that is based on a car mechanic; whether it is a man or a woman is up to your company’s beliefs and values. He or she could be an individual in his or her late 20s who is highly skilled, generously experienced, and a reliable person. Remember that the brand should have a character so people can relate to it. A relatable character has more chances of being recalled, than a stranger.

  1.       Voice

This part of your website is more than the audio you play when they open a page or land on a particular gallery. Just like any individual, who has a character, a brand should have a voice. It can be bold, shy, conservative or aggressive. It depends on how the company would like their brand to be heard. When we say this, we mean that your voice should transcend all communication channels, especially your website. It can be a written output, a video output, or a physical output. It is best to identify the voice of the brand so that tip number 3 becomes easier.

  1.       Consistency

In everything we do, consistency is key. This goes as well for improving our website’s branding.  When we build a character, the parameters of representing the brand should remain consistent.

It should also be aligned with the voice of the brand. Following the example earlier, if he is a mechanic in his late 20s, we then ask  “how does he speak?” Is he a polite man using gentle words or a brisk mechanic that uses brute force to convey his message? The company has to decide which voice best reflects their website branding and which voice fits their target audience. 

  1.       Color

For websites, color is the first thing that people notice. When people see certain colors, the brain is wired to react specifically to these. Ever imagined why online shopping websites are bleeding red while health or pharmaceutical companies are as clear as the sky? It is because red stimulates the brain to consume, or more plainly, to buy; while white, makes people think of clean, healthy, and light. If you are running a pharmaceutical business, better keep your website as bright as it can be because bright colors are associated with wellness.

  1.       Logo

Where you put your logo in your website is a crucial decision to make. How big the image would be is another story; and making sure that it reflects your brand is for another day of discussion. But what is important is, your logo is big enough to be noticed after people have identified your website with a particular color. Logo is not only the face of the company, it also reflects the style of the management who created it. Shapes and colors would highly affect this part. Some psychologists would associate quadrangles as a shape preferred by people who seek equality, triangle for people who look for stability, and circle for people who want versatility. Whatever, your choice, maybe, be sure to ask if it is something that resembles your brand.

  1.      Navigation

After getting a face, a character, and a voice, people will now aim to get to know you through your site. They will start clicking and navigating through your pages. Are the information provided enough to answer their inquiries? Does the website provide the service that your client is looking for at the shortest possible time? Navigation is part of branding your website, because this highlights their virtual experience with your company. 

  1.       Uniqueness

With thousands of suppliers offering the same products and services, your website should have a differentiating quality that will make customers decide to choose your brand. Uniqueness comes after a thorough survey of your business market. Whether it’s the ease of doing business on your online portal, or the quality of graphics and visual effects, your website should have one quality that would make it standout in the crowd.

While these may seem to float on the clouds, it will all make sense when you start to build your website and its branding!  Fill in the requirements one at a time and do not haste. It is not a contest of who builds first but a competition of who builds best. So, take your time building your website and its branding and harvest its fruits in the future. Good luck!

blog author image

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

Back to Blog
blog image

Is Your Website Serving its Purpose for Your Brand?

December 10, 20184 min read

Is Your Website Serving its Purpose for Your Brand?

Your website is your company’s face when facing your target market online. The website reflects the values and achievements of a company, but, a website can be more than just a place where people go to find your contact information. It could be a means of purchase for your products or even tool for your consumers to talk to you through live chat features or appointment setting. 

Thus, it is a must to constantly ask the question, “Is my website doing its job of contributing to my overall branding?” We’ve compiled some things you need to look out for to answer this question:

  1.       Character

Think of your website as a person that represents your company; an individual that has his or her own qualities, even a gender. If you are a company that repairs vehicles, it makes sense to build a character that is based on a car mechanic; whether it is a man or a woman is up to your company’s beliefs and values. He or she could be an individual in his or her late 20s who is highly skilled, generously experienced, and a reliable person. Remember that the brand should have a character so people can relate to it. A relatable character has more chances of being recalled, than a stranger.

  1.       Voice

This part of your website is more than the audio you play when they open a page or land on a particular gallery. Just like any individual, who has a character, a brand should have a voice. It can be bold, shy, conservative or aggressive. It depends on how the company would like their brand to be heard. When we say this, we mean that your voice should transcend all communication channels, especially your website. It can be a written output, a video output, or a physical output. It is best to identify the voice of the brand so that tip number 3 becomes easier.

  1.       Consistency

In everything we do, consistency is key. This goes as well for improving our website’s branding.  When we build a character, the parameters of representing the brand should remain consistent.

It should also be aligned with the voice of the brand. Following the example earlier, if he is a mechanic in his late 20s, we then ask  “how does he speak?” Is he a polite man using gentle words or a brisk mechanic that uses brute force to convey his message? The company has to decide which voice best reflects their website branding and which voice fits their target audience. 

  1.       Color

For websites, color is the first thing that people notice. When people see certain colors, the brain is wired to react specifically to these. Ever imagined why online shopping websites are bleeding red while health or pharmaceutical companies are as clear as the sky? It is because red stimulates the brain to consume, or more plainly, to buy; while white, makes people think of clean, healthy, and light. If you are running a pharmaceutical business, better keep your website as bright as it can be because bright colors are associated with wellness.

  1.       Logo

Where you put your logo in your website is a crucial decision to make. How big the image would be is another story; and making sure that it reflects your brand is for another day of discussion. But what is important is, your logo is big enough to be noticed after people have identified your website with a particular color. Logo is not only the face of the company, it also reflects the style of the management who created it. Shapes and colors would highly affect this part. Some psychologists would associate quadrangles as a shape preferred by people who seek equality, triangle for people who look for stability, and circle for people who want versatility. Whatever, your choice, maybe, be sure to ask if it is something that resembles your brand.

  1.      Navigation

After getting a face, a character, and a voice, people will now aim to get to know you through your site. They will start clicking and navigating through your pages. Are the information provided enough to answer their inquiries? Does the website provide the service that your client is looking for at the shortest possible time? Navigation is part of branding your website, because this highlights their virtual experience with your company. 

  1.       Uniqueness

With thousands of suppliers offering the same products and services, your website should have a differentiating quality that will make customers decide to choose your brand. Uniqueness comes after a thorough survey of your business market. Whether it’s the ease of doing business on your online portal, or the quality of graphics and visual effects, your website should have one quality that would make it standout in the crowd.

While these may seem to float on the clouds, it will all make sense when you start to build your website and its branding!  Fill in the requirements one at a time and do not haste. It is not a contest of who builds first but a competition of who builds best. So, take your time building your website and its branding and harvest its fruits in the future. Good luck!

blog author image

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

Back to Blog

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Matthew Rogers, President

iProspect Check

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

Matthew Rogers, President

iProspect Check

The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."

Jon Crosby, Founder

Dazil

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