Jumpstart Your Business: Resources for Growth
Welcome to our virtual helpdesk for determined business owners, entrepreneurs, professionals! We’ve compiled some useful business resources to help brands and businesses of all kinds bounce back, rebound, pivot, start fresh, or otherwise hit the ground running now that we’re all cautiously moving forward and slowly reopening once again.
Having worked with clients, brands, and businesses of all kinds just these last several weeks, we’ve realized that the one thing they all have in common is resilience.
No matter how crazy things have been, we can’t help but notice how there are those who continually find ways to get back up and power through it all with renewed determination and a sense of purpose.
To quote the words of the great Chumbawumba, “I get knocked down, but I get up again– you’re never gonna get me down.” Amazing how a 90s pop song captures the tenacity and bravado of these business owners. There truly is a lot to admire in those who just keep on going despite the odds seemingly stacked against them.
And so, as our way to help businesses get back on their feet, rebrand, pivot, reposition, or start fresh with a new concept altogether, we’ve compiled some choice business resources to help everyone with their branding and marketing initiatives.
Table of Contents
Choice Business Resources To Get You Started
Have a look at the more recently-published articles and guides by our hard-working editorial team over at LOJO Marketing:
Website Redesign Guide: Updating Your Business Website Made Easy
Your website is the central hub for your business.
Sometimes it is the first impression that your potential customers have of your company and they are looking for ways to determine your credibility.
For these reasons, it is vital that your website continues to be an effective tool, both for you and your customers.
12 Useful Tips on How To Write Better Blog Articles (For Your Business)
Businesses that do have a blog generate 126% more leads than those that don’t. And by having a blog on your website, you increase your chances of ranking higher in search by a whopping 434%!
Which is why many owners and online marketers are actively looking for tips, tricks, and hacks on how to write better blog articles for their business (or for whatever brand they’re managing).
Revisiting Growth Hacking: Why You Need To Adopt a Growth-Driven Mindset For Building Your Brand
People are already calling it “the new normal”, and as early as now, business owners and entrepreneurs are forced to innovate, pivot, and evolve somehow in response to these drastic changes in the way (we foresee) how people will now spend their money and how other businesses continue to operate.
Why Should I Hire a Digital Marketing Agency?
Now that you’ve leveled up a bit and grown to the point where you’re actually doing quite well for yourself, you are probably faced with the decision on how to ramp up your marketing efforts.
Should you hire a digital marketing agency to help you navigate through the online marketplace? Perhaps you’re thinking of building your own marketing team or maybe even hiring an independent contractor or consultant to help you figure things out.
What Marketing Materials Do I Need for My Business (in 2020)?
Your company’s marketing materials not only aid your sales, marketing, and business development efforts, but it also contributes greatly towards your organization’s brand-building initiatives.
When it comes to marketing these days, a business must be as omnipresent as possible, at least when it comes to its target audience. So what sort of marketing materials would a business owner need when trying to connect with audiences today?
What is a Corporate Branding Package?
A corporate branding package is the best way to make sure that your business is unified when represented in all the different ways that you present your company to the world.
Your corporate branding package will almost certainly involve your organization’s logo, some branded business cards and stationery, perhaps even some personal effects (such as lanyards and uniforms), as well as a plethora of other inclusions.
Keep On Moving (Don't Stop, No.)
Probably the most important trait you should be having right now as a business owner and a leader is resilience.
Resilience allows you to pick up the pieces and keep moving forward. It’s a much-needed sense of determination, a sense of purpose, and a sense of urgency.
Here are a few choice inspirational quotes to fire you up and nudge you forward.
Downloads From LOJO
We’ve got a bunch of checklists, cheatsheets, guides, and other helpful graphics to help you make better sense of your digital marketing efforts.
What are the elements of a perfect blog post?
The three stages of the buyer's journey
What does an ideal digital marketing strategy look like?
Branding Pointers For Professionals
Learn Something New
It is said that a mind is a terrible thing to waste. Whether you’re on a quest to reinvent yourself or to keep the saw sharpened, now is a great time to upskill or maybe pick up a new skill or two.
It’s also a great time to start getting into online learning! Thanks to the generosity of all these awesome companies, you can now level up a digital marketing skill set even while you’re sheltering-in-place or working-from-home.
These resources were featured in our blog post, “17+ Sites For Leveling Up Your Digital Marketing Skills (While You’re In Self-Isolation)”.
Free Digital Marketing Resources
Other (Non-Marketing) Stuff For Marketers and Business Owners
Dealing With COVID-19
Have a look at the more recently-published coronavirus-related articles by our hard-working editorial team over at LOJO Marketing:
How Can I Work From Home More Effectively? (9 Useful Tips for Digital Marketers)
According to a study done by Global Workplace Analytics, 4.3 million Americans work from work at least half the time.
And according to another survey done by Upwork and the American Freelancers Union, 53.7 million workers in America are freelancers, who work remotely: whether from home, at a coffee shop, a co-working space, or some other location where they can connect online.
9 Lessons We’ve Learned While Doing Digital Marketing During a Crisis
Weeks into the coronavirus crisis, marketers have learned to think long-term and keep on with their digital marketing and brand-building efforts.
The COVID-19 pandemic certainly has taught us a lot (including just how woefully unprepared most of us are when businesses are suddenly flipped around in an instant). Hard lessons, to be sure, but lessons nevertheless.
How Do I Create a Communication and Marketing Strategy For My Business (in a Crisis)?
Along with any business continuity program that you should be ready to break out in times of a sudden, unfortunate turn of events, so too should you have a communication and marketing strategy ready to go.
17+ Sites For Leveling Up Your Digital Marketing Skills (While You’re In Self-Isolation)
It’s not entirely certain how long we’ll continue to be quarantined at home, but now’s a good a time as any to upgrade our digital marketing skills (with this curated list of free courses and ebooks on SEO, PPC, email marketing, content marketing, ecommerce, and so much more).
Crisis Management: What Can My Business Do During The COVID-19 Pandemic?
In addition to its effect on public health and our everyday way of life, the impacts of COVID-19 on business and the economy are also significant. As a business owner, you might be asking yourself: what are the best things I can do during this time of crisis?
Stop The Spread!
The best thing we can do right now is to let the experts work their magic (so we can get a cure or a vaccine right away).
In the meantime, we all do our best to stay informed, stay healthy, and shelter-in-place.
We're Here For You!
If you think your business needs help with anything that has to do with online marketing, web design, or brand-building, all you have to do is give us a call and set a virtual meeting with our team here at LOJO, and we’ll be happy to help figure things out with you.
Even during these times of crisis, we can show you what little important (but effective) adjustments you can make to stay top-of-mind with your market.
Remember: things ARE going to get better. And when that new surge of business comes, you’ll want to be more than ready; you’ll want to hit the ground running.
In any case, we’re happy to show you how digital marketing can work for you! All you have to do is set an online consultation with us (at any time). We sure look forward to hearing from you!