Jumpstart Your Business: Resources for Growth

Welcome to our virtual helpdesk for determined business owners, entrepreneurs, professionals! We’ve compiled some useful business resources to help brands and businesses of all kinds bounce back, rebound, pivot, start fresh, or otherwise hit the ground running now that we’re all cautiously moving forward and slowly reopening once again.

Having worked with clients, brands, and businesses of all kinds just these last several weeks, we’ve realized that the one thing they all have in common is resilience. 

No matter how crazy things have been, we can’t help but notice how there are those who continually find ways to get back up and power through it all with renewed determination and a sense of purpose.

To quote the words of the great Chumbawumba, “I get knocked down, but I get up again– you’re never gonna get me down.” Amazing how a 90s pop song captures the tenacity and bravado of these business owners. There truly is a lot to admire in those who just keep on going despite the odds seemingly stacked against them.

And so, as our way to help businesses get back on their feet, rebrand, pivot, reposition, or start fresh with a new concept altogether, we’ve compiled some choice business resources to help everyone with their branding and marketing initiatives.

Table of Contents

9 Things You Can Do

To Help Jumpstart Your Business

When it comes to business, time is of the essence. Taking action trumps taking time to make things perfect. Take the opportunity instead to jumpstart your business and get a leg up on your competition.

Read the rest of our featured piece, “9 Things You Can Do To Help Jumpstart Your Business.”

Choice Business Resources To Get You Started

Have a look at the more recently-published articles and guides by our hard-working editorial team over at LOJO Marketing:

14 Things You Can Do (Right Now) To Improve Your E-Commerce Marketing Strategy

Your e-commerce marketing strategy is what sets you apart from all the other online brands out there jockeying for position within your space.

It’s great to know the basics of marketing, but you’ll also need to bring up your digital marketing game to get a leg up on your competition.

Read the rest of this piece here.

How Is Social Media Part of My Business Branding?

How is social media part of my business branding?

If branding is all about winning the hearts and minds of your target audience, then one of the best ways to go about it is through social media.

The question of whether or not social media branding is important for your business is not groundbreaking anymore.

Read the rest of this piece here.

9 Actionable Local SEO Tips and Tricks (for Business Owners)

Search engine optimization might sound complicated for a small business owner, we know, but a few local SEO tips and tricks can get you set up and open the doors to a whole new world of digital marketing for you.

Small businesses tend to overlook the benefits of local SEO in their business growth.

Read the rest of this piece here.

Increase Your Website Traffic: How Do I Bring in More Visitors To My Business Website?

Brands are created in the mind.

When we’re talking about branding for professionals, entrepreneurs, and business owners, we’re talking about winning the hearts and minds of fans and followers by telling your own story.

You’re a professional with a great work ethic, respectable experience, and commendable accomplishments or contributions.

Read the rest of this piece here.

How Is Content Marketing Part Of My Business Branding Efforts?

Consistency in messaging and communications is one of the most important considerations in determining the success of your company’s brand-building efforts.

Content marketing serves this purpose through thoughtfully-crafted, high-quality, market-relevant content that resonates well with your audience.  

Read the rest of this piece here.

Increase Your Website Traffic: How Do I Bring in More Visitors To My Business Website?

Generating website traffic is probably the most important skill of any digital marketing professional or site owner.

More traffic means more website visitors, which means more leads that can be nurtured and converted into much-welcome sales.

Read the rest of this piece here.

Website Redesign Guide: Updating Your Business Website Made Easy

Your website is the central hub for your business.

Sometimes it is the first impression that your potential customers have of your company and they are looking for ways to determine your credibility.

For these reasons, it is vital that your website continues to be an effective tool, both for you and your customers.

Read the rest of this piece here.

12 Useful Tips on How To Write Better Blog Articles (For Your Business)

Businesses that do have a blog generate 126% more leads than those that don’t. And by having a blog on your website, you increase your chances of ranking higher in search by a whopping 434%!

Which is why many owners and online marketers are actively looking for tips, tricks, and hacks on how to write better blog articles for their business (or for whatever brand they’re managing).

Read the rest of this piece here.

Revisiting Growth Hacking: Why You Need To Adopt a Growth-Driven Mindset For Building Your Brand

People are already calling it “the new normal”, and as early as now, business owners and entrepreneurs are forced to innovate, pivot, and evolve somehow in response to these drastic changes in the way (we foresee) how people will now spend their money and how other businesses continue to operate.

Read the rest of this piece here.

Why Should I Hire a Digital Marketing Agency?

Now that you’ve leveled up a bit and grown to the point where you’re actually doing quite well for yourself, you are probably faced with the decision on how to ramp up your marketing efforts.

Should you hire a digital marketing agency to help you navigate through the online marketplace? Perhaps you’re thinking of building your own marketing team or maybe even hiring an independent contractor or consultant to help you figure things out.

Read the rest of this piece here.

What Marketing Materials Do I Need for My Business (in 2020)?

Your company’s marketing materials not only aid your sales, marketing, and business development efforts, but it also contributes greatly towards your organization’s brand-building initiatives. 

When it comes to marketing these days, a business must be as omnipresent as possible, at least when it comes to its target audience. So what sort of marketing materials would a business owner need when trying to connect with audiences today?

Read the rest of this piece here.

What is a Corporate Branding Package?

A corporate branding package is the best way to make sure that your business is unified when represented in all the different ways that you present your company to the world.

Your corporate branding package will almost certainly involve your organization’s logo, some branded business cards and stationery, perhaps even some personal effects (such as lanyards and uniforms), as well as a plethora of other inclusions.

Read the rest of this piece here.

Keep On Moving (Don't Stop, No.)

Probably the most important trait you should be having right now as a business owner and a leader is resilience.

Resilience allows you to pick up the pieces and keep moving forward. It’s a much-needed sense of determination, a sense of purpose, and a sense of urgency.

Here are a few choice inspirational quotes to fire you up and nudge you forward.

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Downloads From LOJO

We’ve got a bunch of checklists, cheatsheets, guides, and other helpful graphics to help you make better sense of your digital marketing efforts.

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The three stages of the buyer's journey

A graphic depicting the three stages of the buyer's journey

What does an ideal digital marketing strategy look like?

A graphic illustrating the ideal digital marketing strategy

Branding Pointers For Professionals

Learn Something New

It is said that a mind is a terrible thing to waste. Whether you’re on a quest to reinvent yourself or to keep the saw sharpened, now is a great time to upskill or maybe pick up a new skill or two.

It’s also a great time to start getting into online learning! Thanks to the generosity of all these awesome companies, you can now level up a digital marketing skill set even while you’re sheltering-in-place or working-from-home.

These resources were featured in our blog post, “17+ Sites For Leveling Up Your Digital Marketing Skills (While You’re In Self-Isolation)”.

Work-From-Home Resources

Have a look at the more recently-published work-from-home-related articles by our hard-working editorial team over at LOJO Marketing:

Maximizing Your Work From Home Tools (To Actually Help You Get Work Done)

Even before the pandemic, remote work has been on the rise.

Let’s have a look at the most essential work-from-home tools you need to get the job done, and what you need to do to keep your work setup at home as productive as possible.

Read the rest of this piece here.

How To Manage COVID-19 Stress (When Working From Home)

Looking at how to manage COVID-19 stress?

The pandemic has certainly had a profound effect on all of us. While we wish we could all take a break and catch our collective breath, the coronavirus’s effect on the economy and on our work-life has forced us to deal with a whole new set of challenges.

Read the rest of this piece here.

How To Deal With Zoom Fatigue (According To The Experts)

Zoom Fatigue is a real thing according to mental health experts.

In the same manner that employees can suffer from workplace burnout, the new reality forced upon work-from-home folk causes even more stress and anxiety as we continue to social-distance and shelter-in-place.

Read the rest of this piece here.

How Can I Work From Home More Effectively? (9 Useful Tips for Digital Marketers)

According to a study done by Global Workplace Analytics, 4.3 million Americans work from work at least half the time.

And according to another survey done by Upwork and the American Freelancers Union, 53.7 million workers in America are freelancers, who work remotely: whether from home, at a coffee shop, a co-working space, or some other location where they can connect online.

Read the rest of this piece here.

9 Lessons We’ve Learned While Doing Digital Marketing During a Crisis

Weeks into the coronavirus crisis, marketers have learned to think long-term and keep on with their digital marketing and brand-building efforts.

The COVID-19 pandemic certainly has taught us a lot (including just how woefully unprepared most of us are when businesses are suddenly flipped around in an instant). Hard lessons, to be sure, but lessons nevertheless.

Read the rest of this piece here.

How Do I Create a Communication and Marketing Strategy For My Business (in a Crisis)?

Along with any business continuity program that you should be ready to break out in times of a sudden, unfortunate turn of events, so too should you have a communication and marketing strategy ready to go.

Read the rest of this piece here.

17+ Sites For Leveling Up Your Digital Marketing Skills (While You’re In Self-Isolation)

It’s not entirely certain how long we’ll continue to be quarantined at home, but now’s a good a time as any to upgrade our digital marketing skills (with this curated list of free courses and ebooks on SEO, PPC, email marketing, content marketing, ecommerce, and so much more).

Read the rest of this piece here.

Crisis Management: What Can My Business Do During The COVID-19 Pandemic?

In addition to its effect on public health and our everyday way of life, the impacts of COVID-19 on business and the economy are also significant. As a business owner, you might be asking yourself: what are the best things I can do during this time of crisis?

Read the rest of this piece here.

Stop The Spread!

The best thing we can do right now is to let the experts work their magic (so we can get a cure or a vaccine right away).

In the meantime, we all do our best to stay informed, stay healthy, and shelter-in-place.

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Stay Informed

Local Resources

We're Here For You!

If you think your business needs help with anything that has to do with online marketing, web design, or brand-building, all you have to do is give us a call and set a virtual meeting with our team here at LOJO, and we’ll be happy to help figure things out with you.

Even during these times of crisis, we can show you what little important (but effective) adjustments you can make to stay top-of-mind with your market.

Remember: things ARE going to get better. And when that new surge of business comes, you’ll want to be more than ready; you’ll want to hit the ground running.

In any case, we’re happy to show you how digital marketing can work for you! All you have to do is set an online consultation with us (at any time). We sure look forward to hearing from you!