We’ve already discussed the importance of having a blog for your business website. Now, we understand that not anybody is a skilled wordsmith, or gifted in written communication. But even the best writing teams run into a creative brick wall on occasion.
You want to keep coming up with great articles for your business blog. Google actually loves fresh content, especially genuinely helpful and comprehensive original pieces.
And this is the reason why great content development plays an important role in your business’s online marketing efforts. It keeps your brand not just top-of-mind among your readers, but also more visible online where even more potential new customers can find you.
Another favorite tool utilized by professional digital marketers to find content ideas is Buzzsumo.
Buzzsumo is an online tool that lets you find the most popular pieces of content online from a given subject matter or topic. It also tells you what the most popular pieces are, given a specific website (like CNN.com, for example).
You can use Buzzsumo for free, but your returns would be fairly limited. Premium accounts have a host of other functions unlocked and access to more entries.
But for a quick look at what’s popular and what people are generally engaging with at any given time, Buzzsumo can give you that quick snapshot of what’s trending, and how it’s faring on top social media networks.
A Final Word
Any professional content writer will tell you that you’ll need a steady stream of inspiration to keep coming up with killer content. Sometimes, the water runs dry, and writer’s block kicks in. You need to know where to turn to so you can have those creative juices flowing once more.
The simple act of taking a walk or having a shower, appreciating some art, or even just doing something (anything) different can grease the wheels in your head so they can get turning again.
And while we’ve given you ten suggestions to consider when you’re in need of a few new awesome ideas for your business blog, you can do a lot of other things to get inspired once more.
The most important thing to remember is to keep the fires of inspiration going. You can do so by going through our list of tips. In the same manner, you can do so by allowing your brain to make new connections while you do something else entirely.