It goes without saying that you should write about your area of expertise. But if you really want to write the best possible articles on your blog, you’ll have to do a lot better than that.
Sam Oh, who does digital marketing for AHREFs (and is also the familiar face in all their YouTube videos), says that creating a successful blog goes beyond just you.
“You should be a half-decent writer, (you should) understand the technical elements of blogging, as well as social strategies that can help you take your blog from nothing to something.”
What’s the gauge of a well-written blog article? A lot has been written about what makes a good blog post– it has to be comprehensive, market-relevant, and ultimately, helpful to your audience. Just as important, however, is your article’s ability to bring in traffic.
“The truth is that even if people are interested in what you’re writing about,” Oh explains, “it’s impossible for them to visit your site if they can’t find you. And even if they do find you, traffic is meaningless unless you can actually get them to read your content.”
With that in mind, here are twelve actionable tips you can use to write better articles for your business blog: