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The COVID-19 pandemic has created 2021 digital marketing trends never seen before, prompting some sectors that were initially resistant to go online to adapt to the new norm.
The COVID-19 pandemic has caused the worst economic downturn since the Great Depression, forcing thousands of small- and medium enterprises (SMEs) to close their doors and prompting companies from the travel, entertainment, and tourism industries to lay off countless workers.
Due to social distancing, home isolation, and other public health protocols that aim to curb the spread of the virus, the Internet is now seen as the safest venue for interaction, even by seniors who were initially resistant to go online.
Aside from the economic downturn, the global pandemic has another inadvertent effect: Businesses and consumers shifting online. Even sectors that were initially resistant to go online (e.g., grocery and supermarket chains) have been forced to use the digital platform and adapt to the new norm.
Below are the 2021 digital marketing trends that emerge from the new business landscape and consumer behavior and sentiment.
Several studies involving online consumers have shown that landing pages only have a five-second opportunity to convince people that they are worth their time and attention.
Recently, Google conducted a study to determine the correlation between mobile site loading speed and consumer activity. According to their findings, just a 0.1 site speed improvement was enough for retail consumers to spend 10% more, increase their page views on luxury items by 7%, improve their engagement by 5.2%, and reduce their bounce rate by 5.7%.
Simply put, today’s consumers are increasingly becoming impatient.
Over the past several years, there has been a dramatic increase in the number of companies using pay-per-click or PPC ads, prompting some people to assume that SEO is losing its luster, with some even going further and saying that it is dying.
But on the contrary, SEO remains an excellent digital marketing tool for online visibility, brand awareness, customer reach, and above all, sales growth. In fact, last year alone, companies spent more than $70 billion on their SEO campaigns.
While SEO is notably slower compared to PPC–i.e., it takes months for a business to optimize its site and see results–it remains the best digital marketing tool when the goal is to increase the value and authority of the website.
In many cases, SEO also provides a higher return on investment even though the results are not immediate.
A recent survey has shown that around 79% of mobile phone users purchased online using their gadgets over the last six months.
Another recent study conducted by Google also found similar results: around 96% of people used mobile phones if they had a “question or need,” with 87% choosing their gadgets as the “first source of information.”
The ubiquitous role of mobile phones and their ability to detect their users’ location has made local SEO more important than ever.
In essence, local SEO is a search engine optimization tactic that allows brands to be more visible in local search results; this is done by creating a mobile-friendly site, including local keywords (e.g., the business location) in the content, getting reviews from local customers, adding location pages or specifying the address on the “About Us” page, and setting up Google My Business account.
In a 2020 report released by the United Nations Conference on Trade and Development, eCommerce accounted for about 17% of the global retail trade, increasing from 14% in the previous year. The researchers have suggested that this trend will likely continue throughout the economic recovery from the coronavirus pandemic.
Surveys have shown that consumers between the ages of 25 and 35 have used voice assistance when making an online purchase, while around 60 percent of US adults used this technology in 2020.
The sudden popularity of voice assistance technologies and smart speakers–e.g., Google, Amazon, and Apple–stems from the home isolation and physical distancing protocols during the pandemic.
Consumer brands have long been partnering with social media influencers to sell their products. However, the stay-at-home protocols have further amplified this trend that will likely continue years down the road. In fact, a recent study showed that 40% of social media users reported purchasing a product after being shown by an influencer on Instagram, Twitter, TikTok, or YouTube.
In the last couple of years, Americans have been increasingly spending more time online. For instance, last year, an average social media user spent two hours and 24 minutes on their platform, which is a significant increase from just one hour in 2012.
And today, Americans on average spend 6.3 hours on the Internet daily, a huge contrast to one hour just 10 years ago.
At LOJO Marketing, our staff is closely monitoring digital marketing trends and the ever-changing consumer sentiment and behavior to help our clients maintain a good ranking and ultimately remain competitive amidst this fiercely competitive “new normal.”
To learn more about the 2021 digital marketing trends, contact LOJO marketing at (916) 303-4080.
The COVID-19 pandemic has created 2021 digital marketing trends never seen before, prompting some sectors that were initially resistant to go online to adapt to the new norm.
The COVID-19 pandemic has caused the worst economic downturn since the Great Depression, forcing thousands of small- and medium enterprises (SMEs) to close their doors and prompting companies from the travel, entertainment, and tourism industries to lay off countless workers.
Due to social distancing, home isolation, and other public health protocols that aim to curb the spread of the virus, the Internet is now seen as the safest venue for interaction, even by seniors who were initially resistant to go online.
Aside from the economic downturn, the global pandemic has another inadvertent effect: Businesses and consumers shifting online. Even sectors that were initially resistant to go online (e.g., grocery and supermarket chains) have been forced to use the digital platform and adapt to the new norm.
Below are the 2021 digital marketing trends that emerge from the new business landscape and consumer behavior and sentiment.
Several studies involving online consumers have shown that landing pages only have a five-second opportunity to convince people that they are worth their time and attention.
Recently, Google conducted a study to determine the correlation between mobile site loading speed and consumer activity. According to their findings, just a 0.1 site speed improvement was enough for retail consumers to spend 10% more, increase their page views on luxury items by 7%, improve their engagement by 5.2%, and reduce their bounce rate by 5.7%.
Simply put, today’s consumers are increasingly becoming impatient.
Over the past several years, there has been a dramatic increase in the number of companies using pay-per-click or PPC ads, prompting some people to assume that SEO is losing its luster, with some even going further and saying that it is dying.
But on the contrary, SEO remains an excellent digital marketing tool for online visibility, brand awareness, customer reach, and above all, sales growth. In fact, last year alone, companies spent more than $70 billion on their SEO campaigns.
While SEO is notably slower compared to PPC–i.e., it takes months for a business to optimize its site and see results–it remains the best digital marketing tool when the goal is to increase the value and authority of the website.
In many cases, SEO also provides a higher return on investment even though the results are not immediate.
A recent survey has shown that around 79% of mobile phone users purchased online using their gadgets over the last six months.
Another recent study conducted by Google also found similar results: around 96% of people used mobile phones if they had a “question or need,” with 87% choosing their gadgets as the “first source of information.”
The ubiquitous role of mobile phones and their ability to detect their users’ location has made local SEO more important than ever.
In essence, local SEO is a search engine optimization tactic that allows brands to be more visible in local search results; this is done by creating a mobile-friendly site, including local keywords (e.g., the business location) in the content, getting reviews from local customers, adding location pages or specifying the address on the “About Us” page, and setting up Google My Business account.
In a 2020 report released by the United Nations Conference on Trade and Development, eCommerce accounted for about 17% of the global retail trade, increasing from 14% in the previous year. The researchers have suggested that this trend will likely continue throughout the economic recovery from the coronavirus pandemic.
Surveys have shown that consumers between the ages of 25 and 35 have used voice assistance when making an online purchase, while around 60 percent of US adults used this technology in 2020.
The sudden popularity of voice assistance technologies and smart speakers–e.g., Google, Amazon, and Apple–stems from the home isolation and physical distancing protocols during the pandemic.
Consumer brands have long been partnering with social media influencers to sell their products. However, the stay-at-home protocols have further amplified this trend that will likely continue years down the road. In fact, a recent study showed that 40% of social media users reported purchasing a product after being shown by an influencer on Instagram, Twitter, TikTok, or YouTube.
In the last couple of years, Americans have been increasingly spending more time online. For instance, last year, an average social media user spent two hours and 24 minutes on their platform, which is a significant increase from just one hour in 2012.
And today, Americans on average spend 6.3 hours on the Internet daily, a huge contrast to one hour just 10 years ago.
At LOJO Marketing, our staff is closely monitoring digital marketing trends and the ever-changing consumer sentiment and behavior to help our clients maintain a good ranking and ultimately remain competitive amidst this fiercely competitive “new normal.”
To learn more about the 2021 digital marketing trends, contact LOJO marketing at (916) 303-4080.
We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.
Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.
We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.
Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.
iProspect Check
After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.
He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.
Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.
His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."
After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.
He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.
Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.
His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."
iProspect Check
The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."
Dazil