Spaced Hyperlinks

TO LEARN IS TO GROW

Learning Center

We do our research and publish our results. Should probably call this the Growing Center.

Do I Need Local Inbound Marketing?

Do I Need Local Inbound Marketing?

April 19, 20193 min read

If you had to choose between reading an article you wanted to read, and reading an article that was trying to sell you something you weren’t necessarily interested in at the moment, which would you choose? More than likely, you would prefer to read about an issue that has some sort of relevance or importance to you. The same logic applies to online marketing–your business should be bringing customers in with content that matters to your target audience, instead of shouting ads at people who aren’t ready or interested in your business yet.

Now more than ever, when people search for products or services online, they end up searching for local businesses in their area that meet their needs. In fact, according to Search Engine Watch“50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase.” In other words, inbound marketing is a proven methodology for local businesses just as much as it is for larger companies.

But what are some of the reasons why you need local inbound marketing for your business, and how can this inbound marketing help your business in general? Below are just a handful of reasons why inbound marketing is good for your local business; for further details on the Inbound Marketing Methodology, check out the article in our Blog, “What is local inbound marketing?

  • Customer-centric perspective is superior to the marketer-centric perspective 

            The difference between the traditional style of marketing and inbound marketing is that inbound marketing is all about the customer, their needs, their problems, and their goals, and ultimately, how you and your business can help them, while the traditional model was all about how many people you can get to see your brand. There are various ways that the inbound methodology uses to get target audiences to your website and your business.

  • Take advantage of social media to promote your business with content

One of those ways is through the use of social media, and the odds are that you are doing some form of inbound marketing when it comes to social media already! That’s right, because every time you post on Facebook or Instagram about your business, provide a link to a useful video or blog post, or use email as way to promote an eBook, you are essentially using the basic principles of inbound marketing.

  • Learn about your target audience to get more qualified leads 

            Inbound marketing software is one of the many great tools at your disposal when you work with a company like LOJO, and this is perfect for local businesses because it can be difficult to know where to start when it comes to nailing down a true target audience. Once you learn more about the audience you are targeting, you can use additional inbound marketing tools to identify what the needs and problems of those people are. These inbound marketing tools also give you insight in terms of what you should build your content around, thus setting up the relationship upon which qualified leads are built.

  • Lower the costs you spend on maintaining leads, and save money overall 

Don’t let all the talk of software tools and analytics fool you; inbound marketing is not an expensive alternative to already expensive marketing models. Believe it or not, according to online marketing studies conducted by Hubspot, companies on average save around $20,000 when investing in inbound marketing versus on outbound marketing methodologies.

Moreover, when it comes to maintaining leads and cutting down on attrition, inbound marketing is superior to outbound marketing by a long shot. Compared to the inefficient methods of maintaining leads within the traditional marketing model, inbound marketing is much less expensive since there is such a focus on targeting content to the right leads at the right time.

If you’re still not sure if Inbound Marketing is the right choice for your local business, a member of our friendly staff would love to talk further about all the reasons why inbound marketing can make such a difference in your business, so give us a call today!

 

Written by Cassie Sohn

blog author image

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

Back to Blog
Do I Need Local Inbound Marketing?

Do I Need Local Inbound Marketing?

April 19, 20193 min read

If you had to choose between reading an article you wanted to read, and reading an article that was trying to sell you something you weren’t necessarily interested in at the moment, which would you choose? More than likely, you would prefer to read about an issue that has some sort of relevance or importance to you. The same logic applies to online marketing–your business should be bringing customers in with content that matters to your target audience, instead of shouting ads at people who aren’t ready or interested in your business yet.

Now more than ever, when people search for products or services online, they end up searching for local businesses in their area that meet their needs. In fact, according to Search Engine Watch“50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase.” In other words, inbound marketing is a proven methodology for local businesses just as much as it is for larger companies.

But what are some of the reasons why you need local inbound marketing for your business, and how can this inbound marketing help your business in general? Below are just a handful of reasons why inbound marketing is good for your local business; for further details on the Inbound Marketing Methodology, check out the article in our Blog, “What is local inbound marketing?

  • Customer-centric perspective is superior to the marketer-centric perspective 

            The difference between the traditional style of marketing and inbound marketing is that inbound marketing is all about the customer, their needs, their problems, and their goals, and ultimately, how you and your business can help them, while the traditional model was all about how many people you can get to see your brand. There are various ways that the inbound methodology uses to get target audiences to your website and your business.

  • Take advantage of social media to promote your business with content

One of those ways is through the use of social media, and the odds are that you are doing some form of inbound marketing when it comes to social media already! That’s right, because every time you post on Facebook or Instagram about your business, provide a link to a useful video or blog post, or use email as way to promote an eBook, you are essentially using the basic principles of inbound marketing.

  • Learn about your target audience to get more qualified leads 

            Inbound marketing software is one of the many great tools at your disposal when you work with a company like LOJO, and this is perfect for local businesses because it can be difficult to know where to start when it comes to nailing down a true target audience. Once you learn more about the audience you are targeting, you can use additional inbound marketing tools to identify what the needs and problems of those people are. These inbound marketing tools also give you insight in terms of what you should build your content around, thus setting up the relationship upon which qualified leads are built.

  • Lower the costs you spend on maintaining leads, and save money overall 

Don’t let all the talk of software tools and analytics fool you; inbound marketing is not an expensive alternative to already expensive marketing models. Believe it or not, according to online marketing studies conducted by Hubspot, companies on average save around $20,000 when investing in inbound marketing versus on outbound marketing methodologies.

Moreover, when it comes to maintaining leads and cutting down on attrition, inbound marketing is superior to outbound marketing by a long shot. Compared to the inefficient methods of maintaining leads within the traditional marketing model, inbound marketing is much less expensive since there is such a focus on targeting content to the right leads at the right time.

If you’re still not sure if Inbound Marketing is the right choice for your local business, a member of our friendly staff would love to talk further about all the reasons why inbound marketing can make such a difference in your business, so give us a call today!

 

Written by Cassie Sohn

blog author image

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

Back to Blog

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Matthew Rogers, President

iProspect Check

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

Matthew Rogers, President

iProspect Check

The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."

Jon Crosby, Founder

Dazil

(916) 303-4080

9AM - 5PM (PST) M-F

RESOURCE GUIDES

INDUSTRIES

RESOURCE GUIDES

RESOURCES

Search Engine Marketing

Social Media Marketing

Content Marketing

Marketing Automation

Logo & Branding

Website Design & Development

Hosting

Security

INDUSTRIES

RESOURCES

LOJO

© Copyright LOJO Marketing 2024