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Event Collaterals Supercharge Choate Performance On-Ground Presence at the PRI Trade Show

Event Collaterals Supercharge Choate Performance On-Ground Presence at the PRI Trade Show

December 13, 20192 min read

Choate Engineering Performance is all set to make quite the impact at the 32nd Annual Performance Racing Industry (PRI) Trade Show in Indianapolis this weekend, December 12 to 14, 2019.

Choate performance

Armed with a fresh set of marketing collaterals, and a brand new system to capture leads at the event, the Choate Engineering Performance team is pumped up and all raring to go and looking forward to generating lots of new business from the attendees at the big weekend event.

Hosted annually at the Indiana Convention Center, the PRI Trade Show is the epicenter of the global motorsports industry, with tens of thousands of buyers from all over the world representing racing retail stores, warehouse distribution centers, professional race engine builders, race car production companies, and other similar businesses.

Eric Lay, co-founder and CEO of LOJO Marketing, said Choate Engineering Performance was really excited about participating in the PRI Trade Show this year.

“It is the largest conference in the mid-west for the performance racing industry,” says Lay about the PRI Trade Show. And for this particular event, “Choate Performance Engineering wants to focus on being the top-of-mind one-stop solution for all things diesel.

event-collaterals-supercharge-choate-performance-on-ground-presence-at-the-pri-trade-show

Lay said Choate approached LOJO to help the Tennessee-based specialty machine shop maximize their presence at the upcoming racing industry trade show.

“Choate Performance needed a custom-designed landing page solution to collect data from those interested in their services as well as from folks entering their contests at the event,” explained Lay.

“For this purpose, we created a landing page for Choate just for the event,” Lay related. “They initially were going to purchase software for such when the solution of a custom-designed landing page came about. This way, they can own the information directly themselves and control the form in which it is collected– a much better solution all around.”

Choate’s on-ground event team will be using specially prepared iPads to have individuals fill out the forms during the trade show.

Other marketing collaterals utilized to complement Choate Performance’s on-ground promotional efforts included two new sets of branded stickers as giveaways and a jazzed-up display booth, along with new business cards, branded T-shirts, and a 7-foot tall 48” x 90” fabric tube display as a showcase piece.

Choate Performance has been hard at work these last several months, having just gone through some rebranding. They also managed to launch a new website, as well as implemented other digital marketing activities that all lead up to their on-ground presence at the PRI trade show this weekend.

The annual Performance Racing Industry Trade Show brings together more than 1,000 exhibiting brands and over 3,300 booths, showcasing the latest advances in racing technology and motorsports products and services.

Family-owned and operated, with everything made in the U.S.A., Choate Engineering continues to dedicate itself to high standards of excellence and service. Choate Engineering Performance stands as one of the premier specialty machine shops in the country today with its strict quality control policies and its crack team of engine technicians.

blog author image

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

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Event Collaterals Supercharge Choate Performance On-Ground Presence at the PRI Trade Show

Event Collaterals Supercharge Choate Performance On-Ground Presence at the PRI Trade Show

December 13, 20192 min read

Choate Engineering Performance is all set to make quite the impact at the 32nd Annual Performance Racing Industry (PRI) Trade Show in Indianapolis this weekend, December 12 to 14, 2019.

Choate performance

Armed with a fresh set of marketing collaterals, and a brand new system to capture leads at the event, the Choate Engineering Performance team is pumped up and all raring to go and looking forward to generating lots of new business from the attendees at the big weekend event.

Hosted annually at the Indiana Convention Center, the PRI Trade Show is the epicenter of the global motorsports industry, with tens of thousands of buyers from all over the world representing racing retail stores, warehouse distribution centers, professional race engine builders, race car production companies, and other similar businesses.

Eric Lay, co-founder and CEO of LOJO Marketing, said Choate Engineering Performance was really excited about participating in the PRI Trade Show this year.

“It is the largest conference in the mid-west for the performance racing industry,” says Lay about the PRI Trade Show. And for this particular event, “Choate Performance Engineering wants to focus on being the top-of-mind one-stop solution for all things diesel.

event-collaterals-supercharge-choate-performance-on-ground-presence-at-the-pri-trade-show

Lay said Choate approached LOJO to help the Tennessee-based specialty machine shop maximize their presence at the upcoming racing industry trade show.

“Choate Performance needed a custom-designed landing page solution to collect data from those interested in their services as well as from folks entering their contests at the event,” explained Lay.

“For this purpose, we created a landing page for Choate just for the event,” Lay related. “They initially were going to purchase software for such when the solution of a custom-designed landing page came about. This way, they can own the information directly themselves and control the form in which it is collected– a much better solution all around.”

Choate’s on-ground event team will be using specially prepared iPads to have individuals fill out the forms during the trade show.

Other marketing collaterals utilized to complement Choate Performance’s on-ground promotional efforts included two new sets of branded stickers as giveaways and a jazzed-up display booth, along with new business cards, branded T-shirts, and a 7-foot tall 48” x 90” fabric tube display as a showcase piece.

Choate Performance has been hard at work these last several months, having just gone through some rebranding. They also managed to launch a new website, as well as implemented other digital marketing activities that all lead up to their on-ground presence at the PRI trade show this weekend.

The annual Performance Racing Industry Trade Show brings together more than 1,000 exhibiting brands and over 3,300 booths, showcasing the latest advances in racing technology and motorsports products and services.

Family-owned and operated, with everything made in the U.S.A., Choate Engineering continues to dedicate itself to high standards of excellence and service. Choate Engineering Performance stands as one of the premier specialty machine shops in the country today with its strict quality control policies and its crack team of engine technicians.

blog author image

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

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Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Matthew Rogers, President

iProspect Check

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

Matthew Rogers, President

iProspect Check

The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."

Jon Crosby, Founder

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