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Facebook Mistakes You Should Stop Making

Facebook Mistakes You Should Stop Making

September 01, 20143 min read

Facebook has become one of the best social media platforms to help promote your small business. But you might not be taking full advantage of this free advertising tool. Using Facebook as a free Sacramento marketing platform can benefit your business, but not if you’re making some of these common mistakes:

  1. Too often we see business Facebook profiles that have not been completed. When you set up your Facebook business page it is very important that you fill out all the information it requires. Add a profile picture and cover photo. Don’t forget to add your business description, address, website URL and other important contact information. Your audience becomes less interested if they find your Facebook page and they can’t find a link to your website, or the physical address of your business. The best Sacramento Marketing techniques include providing your clients with all they need to contact you and do business with you.

  2. When you first start a business Facebook page, you will get a generic URL to your Facebook page that includes a sequence of numbers. This URL is not very user friendly and should be changed after you finish your profile. Head over to your settings and change the URL to something more personalized and related to your business such as your business name.

  3. Too many times we come across Facebook pages with boring cover images. Your cover photo should highlight what is different and exciting about your business. Get a nice picture that reflects the company’s culture and add it as your cover photo. Great Sacramento marketing techniques include getting rid of the picture of your building as the cover photo and adding some life to attract “Likes” and buys.

  4. When picking out a profile picture for your business Facebook page, keep in mind how the image will look as a thumbnail. Thumbnail images are the lifeblood of your Facebook page. Most of the interaction that your business will have on Facebook will be via users’ news stream and your thumbnail image will be front and center. Use an image that is easily recognizable by those who like your page. You may want to consider creating a specific piece of art logo that is only for Facebook use.

  5. We know that you have a lot of information to share with your clients. But unfortunately, the text doesn’t grab your audiences’ attention like graphics do. If you want your Facebook posts to be engaging, opt for more graphics and less text. Sacramento Marketing Company, LOJO Group knows that it can be hard to hold off on sharing all this wonderful information about your company with your client, but a quick look at your insights will tell you that audiences respond better to graphics.

  6. The worst Sacramento marketing mistake small business owners make when it comes to Facebook is not posting consistently. Not posting with enough frequency affects your Facebook Edge rank. Your edge rank is how Facebook determines how relevant your content is, thus, how high your posts will show in a user’s news stream. We recommend posting at least 3 times a week. Set a goal and be consistent. If you don’t have time to post 3 times during a week, schedule your posts at the beginning of the week.

Sacramento Marketing can be a difficult task, especially when you have so many different social media platforms that you can use to your advantage. There is so much work to be done in order to get your company to the top, so why not leave the hard work to a Sacramento marketing company that has the best marketing staff ready to help you meet your marketing goals? Give LOJO a call today to find out how we can help you!

blog author image

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

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Facebook Mistakes You Should Stop Making

Facebook Mistakes You Should Stop Making

September 01, 20143 min read

Facebook has become one of the best social media platforms to help promote your small business. But you might not be taking full advantage of this free advertising tool. Using Facebook as a free Sacramento marketing platform can benefit your business, but not if you’re making some of these common mistakes:

  1. Too often we see business Facebook profiles that have not been completed. When you set up your Facebook business page it is very important that you fill out all the information it requires. Add a profile picture and cover photo. Don’t forget to add your business description, address, website URL and other important contact information. Your audience becomes less interested if they find your Facebook page and they can’t find a link to your website, or the physical address of your business. The best Sacramento Marketing techniques include providing your clients with all they need to contact you and do business with you.

  2. When you first start a business Facebook page, you will get a generic URL to your Facebook page that includes a sequence of numbers. This URL is not very user friendly and should be changed after you finish your profile. Head over to your settings and change the URL to something more personalized and related to your business such as your business name.

  3. Too many times we come across Facebook pages with boring cover images. Your cover photo should highlight what is different and exciting about your business. Get a nice picture that reflects the company’s culture and add it as your cover photo. Great Sacramento marketing techniques include getting rid of the picture of your building as the cover photo and adding some life to attract “Likes” and buys.

  4. When picking out a profile picture for your business Facebook page, keep in mind how the image will look as a thumbnail. Thumbnail images are the lifeblood of your Facebook page. Most of the interaction that your business will have on Facebook will be via users’ news stream and your thumbnail image will be front and center. Use an image that is easily recognizable by those who like your page. You may want to consider creating a specific piece of art logo that is only for Facebook use.

  5. We know that you have a lot of information to share with your clients. But unfortunately, the text doesn’t grab your audiences’ attention like graphics do. If you want your Facebook posts to be engaging, opt for more graphics and less text. Sacramento Marketing Company, LOJO Group knows that it can be hard to hold off on sharing all this wonderful information about your company with your client, but a quick look at your insights will tell you that audiences respond better to graphics.

  6. The worst Sacramento marketing mistake small business owners make when it comes to Facebook is not posting consistently. Not posting with enough frequency affects your Facebook Edge rank. Your edge rank is how Facebook determines how relevant your content is, thus, how high your posts will show in a user’s news stream. We recommend posting at least 3 times a week. Set a goal and be consistent. If you don’t have time to post 3 times during a week, schedule your posts at the beginning of the week.

Sacramento Marketing can be a difficult task, especially when you have so many different social media platforms that you can use to your advantage. There is so much work to be done in order to get your company to the top, so why not leave the hard work to a Sacramento marketing company that has the best marketing staff ready to help you meet your marketing goals? Give LOJO a call today to find out how we can help you!

blog author image

Eric Lay

My wife and my boys are my inspiration. God has blessed me with wonderful growing experiences through the years. You name it and I feel like i have lived it. I look forward to future growth opportunities both personal and business. I believe things happen for a reason. We are all here to learn and progress. Fortunately we each have strengths and the opportunity to assist one another through our challenges during the journey. Specialties: Leading, managing, creating solutions, and strategist.

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Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Growing Businesses Since 2008

We have helped hundreds of businesses just like yours. Working for or along-side of business owner, managers, staff, or even board of directors, LOJO is ready to be an asset to your business.

Our team has been curated through the years for individual skills, personalities, and capabilities. Our clients put their trust in us to help them grow. We are here to do just that.

Matthew Rogers, President

iProspect Check

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

After spending several months reviewing multiple proposals from several different companies we engaged LOJO to develop a new website that represents our company effectively. We worked initially with Stephen Platte who helped create the scope of the project. Stephen was knowledgeable and always followed up with me on time and as promised.

He "closed the deal" for LOJO with his professionalism, service orientation and easy going approach. Once we signed the contract we were introduced to Jay Kelly who would be the creative lead for LOJO. This was the most challenging part of the project for my company, as there was no shortage of ideas from our side. Jay managed the project flawlessly, and once we had all agreed to the design, Jay introduced us to Eric.

Eric Lay is one of the founders of LOJO. Eric took the design we had developed and brought it to life. We delivered content as quickly as he requested it. Eric kept the project on task and we responded by exceeding every deadline for content. In turn, once provided, literally not a day went by that Eric didn't add the content and take the next step. In just a few weeks we launched our new website. Eric is a pleasure to work with.

His positive attitude and consultative approach really enhanced the experience and made a big difference for us in the outcome of our project. We would welcome you to visit our website to take a look at the quality work of LOJO. We are very pleased with LOJO and look forward to working with them in the future as we pursue an aggressive SEO strategy."

Matthew Rogers, President

iProspect Check

The team at LOJO were wonderful to work with. They are well organized and very patient as we worked through our marketing strategy and developed a well thought out and clear action plan at a reasonable price. We will definitely be back for our future campaign needs."

Jon Crosby, Founder

Dazil

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